Television When the unexpected 3D box office success of
Avatar — combined with a record twenty 3D films released in 2009 — produced a presumption among TV manufacturers of heavy consumer demand for 3D television, research and development increased accordingly.
Samsung launched the first 3D TV in February 2010, with the release — via selected retailers — of a 3D starter kit that comprised a Samsung branded 3D-capable High Definition player and television, with two pairs of its 3D glasses, an exclusive 3D edition of
Monsters vs. Aliens, along with a discount on the purchase of three other 3D movies. In June 2010,
Panasonic announced
Coraline and
Ice Age: Dawn of the Dinosaurs as bonus 3D titles with the purchase of any of its 3D TVs. On June 22, 2010,
Cloudy with a Chance of Meatballs became the first 3D title to be released without any requirement to buy any new electronic hardware, while a free Blu-ray of this
Sony title would be included in any of its 3D entertainment packages. Specifications for 3D included the
HDMI 1.4a standards. Some 3D TVs produced simulated 3D effects from standard 2D input, but its effectiveness is limited in the matter of depth. Each of the TV manufacturers would design its own 3D glasses in accordance with its own 3D television technology. Although the only option available in 2010 was
active shutter technology, TV manufacturers (notably
LG and
Vizio) in mid to late 2011 would offer passive circular polarized glasses, while Sony announced a 3D technology ostensibly requiring no 3D glasses at all. In 2015, Samsung unveiled an 8K HDR display with glasses-free 3D — then the largest and highest resolution 3D TV of all.
Home video Several
DVD and Blu-ray releases have already tried their hands at releasing the 3D versions of films by using an
anaglyph format. One noted release prior to the advent of digital cinema is the 1982 film
Friday the 13th: Part 3 in 3D, but other such films actually shot digitally like
Coraline were released on DVD and Blu-ray. Both included 2D and 3D versions and both were packaged with pairs of 3D glasses. The
Blu-ray Disc Association ordered a new standard for presenting 3D content on Blu-ray that would also be
backwards compatible with all 2D displays. In December 2009, it was announced that they had adopted the Multiview Video Codec (MVC), which would be playable in all Blu-ray disc players even if they could not generate a 3D image. The codec contains information that is readable on a 2D output plus additional information that can only be read on a 3D output and display. A future extension for
4K Blu-ray 3D is currently in development for the
HEVC codec.
Broadcasting In 2008, the BBC broadcast the world's first live-action sporting event in 3D, transmitting an England vs. Scotland rugby match to a London theater. On April 3, 2010,
Sky TV broadcast a Chelsea vs. Manchester United match to around 1,000 pubs in the UK
ESPN 3D launched on June 11, 2010. On July 1, 2010,
N3D became the world's first 24-hour 3D channel. 25 matches of in the
2010 FIFA World Cup soccer tournament were broadcast in 3D. ==See also==