Rising quickly through the ranks, he was the chief reporter of Cine Blitz by the time he left in September 1988. Thereafter, he became the editor of
Movie magazine at the young age of 31. He has conducted analytical, in-depth interviews with most of the leading lights of the Hindi film industry including
Dilip Kumar,
Dev Anand,
Amitabh Bachchan,
Rajesh Khanna,
Rishi Kapoor,
Mithun Chakraborty,
Anil Kapoor,
Jackie Shroff,
Sunny Deol,
Rekha,
Sridevi,
Madhuri Dixit,
Dimple Kapadia,
Ram Gopal Varma,
Mahesh Bhatt,
Mukul Anand and
Subhash Ghai. Over the next decade, Raheja had a golden run at the magazine, and embarked on several innovative ventures. Recognising the demand for high-quality visuals of the stars, Raheja simultaneously edited several issues of
Postermag and
Classic Postcards. These were released by the stars who featured in them (
Aamir Khan,
Amitabh Bachchan etc.). The innovative features in Movie magazine included the 'Dial A Star Scheme' (you could talk to your favourite film star on a pre-advertised date;
Juhi Chawla was the first to speak to her fans and was followed by
Sanjay Dutt,
Anil Kapoor,
Madhuri Dixit among several others) and 'Movie Goes Mad' (a cartoon series that became hugely popular). Raheja's witty spoofs on films, which were then illustrated, included a takeoff on the superhit
Dilwale Dulhania Le Jayenge. Raheja's most famous covers for Movie magazine include his first cover that featured then rising star
Aamir Khan alongside contemporaneous box-office queen
Sridevi; a body-painted picture of
Pooja Bhatt, and the momentous cover when two megastars
Amitabh Bachchan and
Rajesh Khanna came together for a photo-session and a joint interview that ran into reams of print. His annual feature for the magazine, 'The Movie Opinion Poll,' which let the public vote for 'The Best Actor' and 'The Best Actress' among 40 categories, inspired many clones. Raheja also conducted an auction of star paraphernalia, 'Forever Yours,' which included
Shammi Kapoor's chess set,
Raj Kapoor's tweed coat,
Juhi Chawla's pillow and
Madhuri's dhak dhak outfit from Beta, the proceeds of which were handed over to Cheshire Homes, an old-age home. ==Books on cinema==