Dance Malini is a trained
Bharatanatyam dancer. Her daughters
Esha Deol and Ahana Deol are trained
Odissi dancers. They performed with Malini in a production called
Parampara for charitable events. She also performed with her daughters at the
Khajuraho Dance Festival. Malini studied
Kuchipudi with
Vempati Chinna Satyam and
Mohiniattam with
Kalamandalam Guru Gopalakrishnan. She has played a number of dance roles including
Narasimha and
Rama in
Tulasidas's
Ramcharitmanas. In 2007, she performed in
Mysuru on the eve of
Dussehra, where she played the roles of
Sati,
Parvati and
Durga. In 2024, for the inauguration of the
Ram Mandir in
Ayodhya, she played as
Sita in a theatre drama retelling of the
Ramayana. Malini owns the Natya Vihar Kalakendra dance school. In 2016 the Bombay High Court entertained a Public Interest Litigation challenging allotment of a plot of land in Mumbai to Malini's dance academy. The petitioner Ketan Tirodkar sought to file a cheating case against the actress for defrauding the government to allot a piece of land which was reserved for gardens. The State Government of Maharashtra informed the Bombay High Court that Malini had not yet accepted the land allotted to her.
Television Hema Malini directed and produced serials for Doordarshan like Terah Panneh, Rani Laxmibai, Bharti, and Noopur. She also appeared as anchor for weekly
Rangoli on Doordarshan. Malini has appeared in television serials such as
Jai Mata Ki (1999), on Doordarshan, directed by
Puneet Issar. She played the role of goddess
Durga. Other television series appearances include
Kamini Damini on
Sahara One where she played twin sisters and
Noopur which Malini directed and in which she played a Bharatanatyam dancer. In 2000, Malini was appointed as the first female chairperson of the
National Film Development Corporation for a term of three years. In 2007, Malini entered a promotional contract with
Kent RO Systems, makers of a mineral water purifier system. Malini also became a brand ambassador for
Pothys, a textile showroom in
Chennai. == Artistry and legacy ==