In 1928, in an act that Ben-Avi later described as, "on a whim", the editorship of the paper was transferred to his friend,
Ze'ev Jabotinsky. It was edited by Even-Chen. The majority of editors and directors were opposed to the transfer, mainly because Ben-Avi was far more moderate that Jabotinsky politically. Ben-Avi insisted, and even claimed that the transfer was personal and not political, and he had intended to only give the platform to Jabotinsky for a year. The transfer did not go according to plan, and after the reorganization of the paper under the movement of
Revisionist Zionism, Ben-Ami, who was entitled to publish as many personal articles as he wanted, encountered opposition from the new editors hired by Jabotinsky, and was attacked publicly. His apparentment was painted with graffiti and many attempted to censor his speech. Following the
1929 Palestine riots, Jabotinsky was barred entry into Palestine by the British government, and ownership was transferred to , but the position was taken over by
Yehoshua Yeivin,
Wolfgang von Weisl, and
Abba Ahimeir. All three were even more radical than Jabotinsky, and restored the sensationalist style of the old paper, but this time for political purpose. Ahimeir, for example, published a column in 1928 named, "From the notebook of a fascist". Another famous journalist for the paper at the time was
Arthur Koestler, who left the country shortly afterwards. Following its drastic shift in the late 1920s, Ben-Avi demanded that the paper be returned to him, but the editorial staff refused. , an association that Ben-Avi lead, sent "a strong spirited and well-armed group of youths" to Jerusalem in order to physically remove the current staff from the office. The first issue after his return was published on February 22, 1931, and the motto "A popular daily newspaper" was added to the issue. Ben-Avi returned to the position of editor-in-chief. Despite this, its circulation dwindled, and the paper sank into a financial crisis. In 1931, the took place. The police failed to find their bodies, and the newspaper presented the investigation as evidence of the failures of the
Jewish Agency for Israel, which it claimed had "bowed down" to the authorities. The newspaper subsequently hired private detectives, who were able to both discover the bodies and bring the murderers to justice.
Departure of Ben-Ami and closure In July 1933, Ben-Avi resigned from the paper, and it was transferred to and . The newspaper attempted to become more moderate, and tried to market itself to the urban middle class, which failed due to market domination by
Haaretz and
HaBoker. The newspaper closed in June 1936, and its rights passed to Leo Wintz, a Jerusalem publisher from Germany. In January 1940, an attempt was made to revive the newspaper on a smaller scale without success. == References ==