Theatrical run For its theatrical run, the film was originally intended to be distributed by
Focus Features under
Rogue Pictures, but the company transferred
Doomsday among other films to
Universal Pictures for larger-scale distribution and marketing beginning in 2008.
Doomsday was commercially released on 14 March 2008 in the United States and Canada in 1,936 theatres, grossing US$4,926,565 in its opening weekend and ranking seventh in the box office, which
Box Office Mojo reported as a "failed" opening. Its theatrical run in the United States and Canada lasted 28 days, ending on 10 April 2008, having grossed US$11,463,861. The film's performance in the UK was considered a "disappointing run". The film premiered in Italy in August 2008, grossing an overall US$500,000. Worldwide,
Doomsday has grossed US$22,472,631. On
Rotten Tomatoes the film has an approval rating of 50% based on reviews from 74 critics, with an average rating of 5.3/10. The website's consensus reads, "
Doomsday is a pale imitation of previous futuristic thrillers, minus the cohesive narrative and charismatic leads." On
Metacritic it has a
weighted average score of 51 out of 100, based on reviews from 14 critics, indicating "mixed or average" reviews. Audiences polled by
CinemaScore gave the film an average grade of "B−" on an A+ to F scale. Alison Rowat of
The Herald perceived
Doomsday as "decidedly everyday" for a thriller, with Marshall's script having too many unanswered questions and characters not fully developed despite a decent cast. Rowat said, "In his previous films, Marshall made something out of nothing. Here he does the opposite". The critic acknowledged the attempted homages and the B-movie approach but thought that "there has to be something more". Steve Pratt of
The Northern Echo weighed in, "As a writer, Marshall leaves gaping holes in the plot while as a director he knows how to extract maximum punch from car chases, beatings and fights without stinting on the gore as body parts are lopped off with alarming frequency and bodies squashed to a bloody pulp." Philip Key of the
Liverpool Daily Post described the film, "
Doomsday is a badly thought-out science fiction saga which leaves more questions than answers." Alonso Duralde of
MSNBC described
Doomsday: "It's ridiculous, derivative, confusingly edited and laden with gore, but it's the kind of over-the-top grindhouse epic that wears down your defenses and eventually makes you just go with it." Duralde believed that Mitra's character would have qualified as a "memorable fierce chick" if the film was not so silly. David Hiltbrand of
The Philadelphia Inquirer rated
Doomsday at 2.5 out of 4 stars and thought that the film was better paced than most fantasy-action films, patiently building up its action scenes to the major "fireworks" where other films would normally be exhausted early on. Reviewer
James Berardinelli found the production of
Doomsday to be a mess, complaining, "The action sequences might be more tense if they weren't obfuscated by rapid-fire editing, and the backstory is muddled and not all that interesting." Berardinelli also believed the attempted development of parallel storylines to be too much for the film, weakening the eventual payoff. Dennis Harvey of
Variety said Neil Marshall's "flair for visceral action" made up for
Doomsday's lack of originality and that the film barely had a dull moment. He added, "There's no question that
Doomsday does what it does with vigor, high technical prowess and just enough humor to avoid turning ridiculous." Harvey considered the conclusion relatively weak, and found the quality of the acting satisfactory for the genre, while reserving praise for the "stellar" work of the stunt personnel. Peter Hartlaub of the
San Francisco Chronicle also praised the film's stunts, noting that it was reminiscent of "the beauty of the exploitation film era". Hartlaub said of the effect, "Hire a couple of great stuntmen and a halfway sober cinematographer, and you didn't even need a screenwriter." Matt Zoller Seitz of
The New York Times saw Rhona Mitra's character as a mere impersonation of
Snake Plissken and considered the film's major supporting characters to be "lifeless". Seitz described his discontent over the lack of innovation in the director's attempted homages of older films: "
Doomsday is frenetic, loud, wildly imprecise and so derivative that it doesn't so much seem to reference its antecedents as try on their famous images like a child playing dress-up."
Scottish response Scotland's tourism agency
VisitScotland welcomed
Doomsday, hoping that the film would attract tourism by marketing Scotland to the rest of the world. The country's national body for film and television,
Scottish Screen, had contributed £300,000 to the production of
Doomsday, which provided economic benefits for the cast and crew who dwelt in Scotland. A spokesperson from Scottish Screen anticipated, "It's likely to also attract a big audience who will see the extent to which Scotland can provide a flexible and diverse backdrop to all genres of film." In contrast, several parties have expressed concern that
Doomsday presents negativity in England's latent view of Scotland based on their history.
Angus MacNeil, member of the
Scottish National Party, said of the film's impact: "The complimentary part is that people are thinking about Scotland as we are moving more and more towards independence. But the film depicts a country that is still the plaything of London. It is decisions made in London that has led to it becoming a quarantine zone."
Haunted house Doomsday was used as inspiration in building a haunted house for
Halloween Horror Nights in Orlando.
Home media Doomsday was the first
Blu-ray title released by
Universal Pictures after the studio's initial support of the now-folded
HD DVD format. The unrated version was released on DVD and Blu-ray on 29 July 2008 in the United States, containing an audio commentary and bonus materials covering the film's post-apocalyptic scenario, visual effects, and destructive vehicles and weapons, as well as the film's original theatrical version.
IGN assessed the unrated DVD's video quality, writing, "For the most part, it's a crisp disc that's leaps above standard def." The audio quality was considered up to par with the film's loud scenes, though IGN found volume irregularity between the loud scenes and the quiet scenes. IGN called the commentary "a pretty straight-up behind-the-scenes take on the movie and a bit over-congratulatory". It found the "most fascinating" featurette to be about visual effects, while deeming the other featurettes skippable. ==See also==