A drop shipping business to consumer model does not require a
brick and mortar store, which may be forgone entirely or combined with a drop shipped
order fulfillment business model. A
physical retailer may keep potential drop shipped items on display, provide details on
mail order items via a catalogue, or maintain a
website with information available only
online. A virtual retailer only has a website. Drop shipping retailers are not required to disclose the practice, nor, as with any other retailer, the wholesale source of the products they offer. This can be achieved by "blind shipping" (shipping
merchandise without a return address corresponding to the seller), "
private label shipping" (having merchandise shipped from the wholesaler with a return address customised to the retailer), or utilising a
fulfillment house. The ultimate order fulfiller might also include a customised
packing slip, including details such as the retailer's company name, logo, and contact information. Sellers on
online auction sites such as
eBay also use drop shipping as way of distributing products without stocking the items sold. A seller will list an item as new, and have purchased items shipped directly from the wholesaler to the customer. The seller's profit is the difference the price the customer paid and the price the seller paid from the wholesaler, minus any pertinent selling,
merchant, or shipping fees accruing to them. However, some of the drop shipping methods used by sellers are not allowed under the eBay
terms of service. This includes drop shipping methods in which a seller fulfills an order by purchasing the item from another online marketplace and then has the item shipped to the customer. Sellers who use this method can be suspended from eBay. Products may be listed by a drop shipping retailer as available but actually be back-ordered either with the wholesaler or the item's manufacturer. Such potential delays in order fulfilment are not always known, or if known disclosed, by a seller. Likewise, order fulfilment and shipping delays are beyond the seller's control, yet can reflect badly on the purchaser's ultimate satisfaction. ==Economics==