Anticipation for the
E.T. video game was high, and Atari hoped it would be a sought-after Christmas gift. At first, retailers ordered more supplies than what was expected to be sold, but Atari received an increasing number of order cancellations as new competitors entered the market, which they had not anticipated. John Hubner and William Kistner of
InfoWorld have attributed the cancellations to changes Atari initiated in its relationship to distributors. On November 1, 1982, Atari informed them that their contracts were canceled and that exclusive deals would be established with select distributors. Hubner and Kistner believed the action prompted retailers to cancel orders, which Atari had not properly tracked. The game sold over copies by the end of 1982. However, at least 669,000 copies were later returned in 1983. One retailer said that "mostly grandmothers" bought the game; because of
word-of-mouth, children preferred the best-selling
Pitfall! Even though the game was a bestseller during the holiday season, retailers still stated that its sales figures did not meet expectations. Warner Communications also expressed disappointment at the number of sales. Despite sales figures, the quantity of unsold merchandise, coupled with the expensive film license and the large number of returns, made
E.T. a major financial failure for Atari.
Critical response Upon release, the game was criticized by reviewers, with the gameplay and visuals both areas of concern.
New York magazine's
Nicholas Pileggi described it as a loser compared to other games Atari could have released during the time period, such as
Donkey Kong and
Frogger, In 1984, the game was named by readers of
Softline as the second-worst Atari program of 1983, after
Congo Bongo. Nevertheless, the game received some positive contemporary reviews. An editor for
The Miami Herald described it as difficult to learn to play, but believed that doing so was worth it. For
Vidiots Kevin Christopher, "about the only flaw with an otherwise A-1 game" was that E.T. repeatedly falls back into holes.
Arcade Express scored it six out of ten in December 1982. Len Albin of
TV Guide wrote that "after seeing the motion picture
E.T. 14 times, there's no more suspense left—unless you bring home this one-player cartridge", adding that "it's certain that your patience won't run out—if you're a kid. (Adults may prefer to wait for a game based on
My Dinner with Andre.)" Later reviews were comparably negative. Kevin Bowen of
GameSpy's Classic Gaming called the gameplay "convoluted and inane", also criticizing its story for departing from the serious tone of the film, Modern critics have also bemoaned the repeated need to fall down pits. Classic Gaming argued that despite the negative reception, the game can be enjoyable after the player has learned to navigate the pits. Interviewed for the
PBS documentary
The Video Game Revolution, Michael Dolan, deputy editor of
FHM magazine, gave
E.T. a similar ranking. Townsend placed
E.T. at the top of his list of the worst video games, and said that "about a third of the people I quizzed came up with this title almost instantly, and it's not hard to see why."
GameTrailers ranked it second worst on their "Top Ten Best and Worst Games of All Time" list. Critics often attribute the poor quality to the short development time. Warshaw does not express regret for his part in
E.T., and believes he created a good game given the time available to him. == Impact ==