The product was originally made in the still-standing 'Moreland's Match Manufactory' in Bristol Road,
Gloucester by
S. J. Moreland and Sons, who became a subsidiary of
Bryant & May in 1913, although full ownership by Bryant and May only came in 1938. Consolidation of match production within
Great Britain led to Bryant and May's matches being made at
Garston in
Liverpool,
London and
Glasgow. ''England's Glory'' then became a
brand for matches made at Bryant and May's Garston factory which were sold mainly in the North of England and the
Midlands. The modern England's Glory matchbox design is, however, not the previous design, which used to have jokes printed on the back, submitted by members of the public. One example was: "A visitor to London annoyed a cabbie by boastful comparisons of English and American buildings. When they reached the Thames, the American said, 'Driver, what's that trickle?' Cabbie, 'Heavens! My radiator has burst!' " ==Popular culture==