}} Codenamed "Erika", the third-generation Escort was launched in September 1980. Development work had effectively begun even before the MkII's launch in 1974 with the start of the CVH engine programme, with the final exterior styling and interior design being signed off in late 1977. The
North American Escort introduced at this time was a distantly related derivative. Sales in the United Kingdom increased, and by 1982, it had overtaken the ageing
Cortina as the nation's best-selling car, staying at the top spot for eight years. Unlike the Mark II, which had essentially been a reskin of the original 1968 platform, the Mark III yet Ford claimed was stiffer than the outgoing car. Ford however, was conscious that loyal customers of the previous generation Escorts may be deterred by the Mk III's advanced design, and hence the car was marketed in the United Kingdom with the strapline "Simple is Efficient". The major changes to the Escort mirrored that of its
General Motors contemporary launched just months before – the
Opel Kadett D (Vauxhall Astra Mk I) – which had also changed to an advanced front wheel drive hatchback from the rear wheel drive sedan architecture of its predecessor. It was
Ford of Europe's third front-wheel drive model launch, the second being the smaller
Fiesta in 1976, and the first being the 1962 German
Taunus 12M (P4). The car used Ford's contemporary design language of the period with the black louvred radiator
grille and straked rear lamp clusters, as well as introducing the aerodynamic "bustle-back" bootlid stump (trademarked by Ford as
Aeroback) which would be further developed in the forthcoming
Sierra and
Scorpio; the stump was proven to reduce the car's aerodynamic
drag co-efficient significantly, which was a class-leading 0.38 at launch. New were the overhead camshaft
CVH engines in 1.3 L and 1.6 L formats, with the older
Ford Kent-based "
Valencia" engine from the
Fiesta powering the 1.1 L derivative, although there was a short-lived 1.1 version of the CVH engine sold in certain markets before it was discontinued in 1982. The Escort Mark III was voted
European Car of the Year in 1981, fighting off stiff competition from Italy's
Fiat Panda and
British Leyland's
Austin Metro. From launch, the car was available in base (Popular), L, GL, Ghia and XR3 trim. As was common for Ford during this period, there were different dashboard mouldings for "high" and "low" series trim levels. GL and above models had a slush-moulded dashboard with 'soft feel' covering, and faux chrome embellishment. Base and L specification models had a 'hard feel' injection moulded dashboard with fewer holes for switches – the base dashboard was a sub-variation of this which omitted the centre air vents, glovebox, side demister vents and speaker grille and only a two-position blower fan switch. These lead-in models were extremely basic even for their time; in addition to the aforementioned dashboard, they came with just partial door cards with no armrests, vinyl seats (cloth was an optional extra), and no rear parcel tray or push button tailgate release. Consequently, these models sold very poorly and most buyers opted for at least the L specification. From mid-1982, a five-speed manual gearbox was introduced across the range. This was now standard on the 1.6 L versions and could be specified as an option on most 1.3 L engines. A selection of features was available, either as standard fitment or optional extras depending on model, including a tilt-and-slide
sunroof,
central locking, and
electric windows. All models except for base and L were fitted with a check-light system for low fuel, low oil, low coolant, low screenwash, and worn out brake pads.
Power steering was not available on European Escorts although it was available on the
US Escort. The 1983 model year saw the
Ford ATX three-speed
automatic transmission (developed primarily for the US version) becoming available on the 1.6 L engine, and the base models now had cloth seat trim as standard. The Escort estate was initially only available with three doors, but a five-door version was introduced in 1983. In the same year, a saloon version of the Escort, the
Orion, was launched. It used the same mechanicals as the hatchback, but had a more upmarket image and was not available with the smaller 1.1 L engine. It was also directed at buyers of the earlier
Cortina, which had ceased production in 1982, with its Sierra successor not available as a saloon at the time. However, the car attracted criticism from the motoring press at launch due to its suspension, with positive
camber on the front wheels and negative camber at the rear, giving rise to the Mark III's infamous "knock-kneed" stance. The Mark III soon had a reputation for a harsh, unforgiving ride. In September 1983, the revised suspension mounts from the Escort-based
Orion and the larger
Sierra steering rack were introduced as running changes for the 1984 model year which also coincided with other minor upgrades across the range, which included revised trim and steering wheels, new style badging and improved sound systems across the range, whilst the austere base models were finally given the "L" specification dashboard and improved seat trim. Another engine, introduced in August 1983, was the
diesel engine. Developed in
Dagenham, it was remarkably economical for its time, and still is to this day, managing over 70 mpg. It was available on the L and GL models. However, the performance was worse than the 1.1 L petrol version, with only and a top speed of barely – which prompted Ford to eventually enlarge the engine to 1.8 L some years later in the MK4 Escort. The Mk III Escort (1980–1986), was the most common type of car on British roads in December 1989, with almost 1,500,000 examples registered. A convertible version, made by coachbuilder
Karmann, appeared the same year as the five-door estate (1983). It was the first drop-top car produced by Ford Europe since the
Corsair of the 1960s. The Escort Cabriolet was initially available in both XR3i and Ghia specification, badged as 1.6i and 1.6 respectively (XR3i and Ghia badging would not appear on convertibles until after 1986), but the Ghia variant was later dropped.
Origin of the "Erika" codename The origins of the codename "Erika" for the Escort Mk III is now subject to dispute – the most likely being Ford of Europe policy in the late 1970s for using female names for new projects such as "Brenda" (Escort Mk II), "Gloria" (Granada MkII), "Carla" (Capri MkIII), "Teresa" (Taunus TC3/Cortina Mk5) and "Toni" (Sierra). It was known that Henry Ford II's secretary's name during his tenure as CEO of Ford Europe was Erika, and it has been suggested in some sources that the name came from here. Other theories being that the Escort was originally meant to be called the "Ford Erika", but ended up retaining the Escort name. Some say this was due to British consumers' reluctance to let go of the "Escort" badge (as the first two generations of Escort had been among Britain's most popular cars, with the Mk II being Britain's best selling car in 1976), and some say that the Germans were concerned with the song
Erika, which was a famous battlemarch of the German armed forces during World War II.
Sporting models To compete with Volkswagen's Golf GTI, a
hot hatch version of the Mark III was developed – the
XR3. Initially this featured a tuned version of the 1.6 L CVH engine fitted with a twin-choke
Weber carburettor, uprated suspension and numerous cosmetic alterations. It lacked a five-speed
transmission and
fuel injection. Fuel injection finally arrived in October 1982 (creating the
XR3i), eight months behind the limited edition (8,659 examples), racetrack-influenced RS 1600i. The Cologne-developed RS received a more powerful engine with , thanks to computerized ignition and a modified head as well as the fuel injection. The final performance update arrived in the form of the turbocharged RS Turbo model in October 1984. The RS Turbo was somewhat of a disappointment; it had been delayed several times and when it went on sale in early 1985, the chassis came in for severe criticism. Ford initially planned to build 5,000 RS Turbos, the minimum number required for
homologation in
Group A. However a total of 8,604 were built due to increased demand, almost all in Diamond White. Produced in both LHD and RHD, it was only marketed in a few European nations with 5,000 examples for the UK, and was only sold through official Rallye Sport dealers. They were well equipped, with the alloy wheels from the limited production RS 1600i, Recaro seats, and a viscous-coupling
limited slip differential. The Series 2 RS Turbo continued with the 1986 MKIV model.
RS 1700T Ford were initially keen that the Escort Mk III continued the strong rallying heritage of its two predecessors. The
Ford Escort RS 1700T was a prototype
RWD car designed by
Ford Motor Company in 1980 to compete in
Group B rallying. Prototypes were based on the
Mk III Escort bodyshell, but other than this had almost no engineering commonality with the regular production version, being rear wheel drive and featuring a
Cosworth developed 1.8-litre turbocharged four-cylinder engine that produced over maximum power. Also a prototype with a 2.4 litre
Hart engine (derived from a Formula Two unit) was tested in 1982. Persistent problems during the vehicle's development, coupled with unease within the marketing department that a Mk III Escort with rear wheel drive would be perceived as a retrograde step and prompted Ford to drop plans for its production and instead begin work on a bespoke
all-wheel-drive model to beat the
Audi Quattro, designed and built from scratch, resulting in the
RS200.
Commercial models The two-door Escort Van was first sold in February 1981, a slightly delayed introduction caused by large remaining stocks of the Mark II Escort Van. The Van has twin rear doors and unusual small side windows behind the front doors, necessary to provide more over-the-shoulder visibility which would otherwise be limited by the use of the short front doors from the five-door Escort. It was originally available in base (Popular), L or GL trim levels, with four- or five-speed manual transmissions. In October 1983, the luxurious Ghia version was added. This model was exported to Sweden, Finland, Denmark and Norway from 1983 until 1986, as the Escort LX, where it replaced the low priced German-built Escort L. The car had a bad reputation in Scandinavia, with severe rust problems and issues with the
wet liners of the Renault-designed engine. The engines were also designed to run on
petrol containing some ethanol (10–20%), leading to troubles when using straight petrol. That problem could be avoided by adding ethanol in the petrol manually. The Brazilian Escort LX was also available in Switzerland, only with the larger engine option. Brazil also received an XR3 version towards the very end of 1983, only available with a tuned version of the 1.6-liter engine running on alcohol. Aside from interior and exterior enhancements including spoilers and 14-inch alloy wheels, the XR3's engine produced , a bit more than the regular versions but not quite enough to be considered a sporting car. In April 1985, the Escort Cabriolet was introduced. It was built in Brazil in collaboration between Ford and
Karmann, with the top imported from Germany.
South Africa The Escort was also available in South Africa, as hatchback only, from March 1981, with the 1.3 and 1.6 litre engines. The South African Escorts differ only slightly from European ones, as a result of local parts content regulations. The XR3 was also sold, known simply as the Ford XR3 and later XR3i, rather than the Ford Escort XR3. ==Fourth generation (1986)==