ESPN Films traces its history to 2001, when ESPN Inc. formed ESPN Original Entertainment, a programming division which produced various
talk shows, series, documentaries and
made-for-TV films that aired on ESPN and its related networks. The subsidiary ceased operations for several months starting in 2007. The company's logo did not appear as a
vanity card on any ESPN programs, with the exception of the daily talk show
Jim Rome is Burning. On 3 March 2008, ESPN announced that it would relaunch the unit as
ESPN Films. Under the restructuring, ESPN Films began producing projects for theatrical release in addition to television; majority corporate parent The Walt Disney Company holds the
right of first refusal on all projects. In addition, ESPN announced a new alliance with the
Creative Artists Agency, which among its various clients, represents athletes such as
LeBron James,
David Beckham and
Peyton Manning. The first production under the ESPN Films banner was
Black Magic, a four-hour documentary that premiered on ESPN without commercial interruption over two consecutive nights starting on March 16, 2008. The film, which won a
Peabody Award in 2009, about the history of
basketball played at
Historically Black Colleges and Universities. The company's first theatrical film was
X Games 3D: The Movie, which was released on August 21, 2009. On October 6, 2009, ESPN premiered
30 for 30, a 30-hour series produced by ESPN Films that debuted in commemoration of the 30th anniversary of the cable network's launch. Among those participating in the project included
Spike Lee,
Richard Linklater,
Barry Levinson and
Mike Tollin. The series, which earned
Peabody and Producer's Guild Awards and was nominated for an
Emmy, featured thoughtful and innovative reflections on the previous three decades in sports told through a diverse array of sports fans and social commentators. Positive reaction from both critics and viewers led to a spin-off
30 for 30: Volume II. ESPN took its first ever
Academy Award when
O.J.: Made in America film won in the category of
Best Documentary Feature at the
2017 Oscars. ==List of ESPN Original Entertainment/ESPN Films productions==