for
The Evening News, c. 1910 The
Evening News became one of the leading papers in England under the control of Northcliffe. Evening newspapers were not considered to be good investments in 1900, and most of the London newspapers were losing money. At the same time the
Evening News was making profit of £50,000 a year. The
circulation numbers of English newspapers between the 1850s and the 1930s can only be guessed at. (The newspapers would not publish exact figures except in their advertising, which cannot be trusted.) Some authors have carefully estimated that in 1910 the circulation of the
Evening News was 300,000. Among the halfpenny evening papers, that would amount to a share of 35.7 per cent. The estimate for the average circulation of July 1914 is approximately 600,000, which would have made it the biggest evening paper in London. During the
First World War (1914-1918) the paper was widely criticised for its views on women. Women were now being treated with equality in mind. Other newspapers such as the
Daily Sketch had a much more neutral approach to the introduction of women
en masse into workplaces in place of men, which took place owing to the military conscription that began in 1916. Northcliffe died in 1922. Subsequently, control of
Associated Newspapers, including the
Daily Mail,
Evening News,
Weekly Dispatch and
Overseas Daily Mail, was bought by his brother Harold. After 1936, Harold's son
Esmond took over as chairman of Associated Newspapers. Ninety-four short stories by crime fiction writer
Will Scott were published in the paper between 1952 and 1964. In 1954, it was the first paper in the world to publish the
Moomin comic strip by Finnish artist
Tove Jansson. In 1960, as part of the same takeover that merged the
News Chronicle into the
Daily Mail, the
Evening News incorporated another London evening paper,
The Star. For some years the merged paper was called
The Evening News and Star. ==Demise and reappearance==