Background The idea of hosting the 1967 World Exhibition dates back to 1957. "I believe it was
Colonel Sevigny who first asked me to do what I could to bring Canada's selection as the site for the international exposition in 1967," wrote Prime Minister
John Diefenbaker in his memoir. Montreal's mayor,
Sarto Fournier, backed the proposal, allowing Canada to make a bid to the
Bureau International des Expositions (BIE). At the BIE's May 5, 1960 meeting in
Paris, Moscow was awarded the fair after five rounds of voting that eliminated Austria's and then Canada's bids. In April 1962, however, the Soviets scrapped plans to host the fair because of financial constraints and security concerns. Montreal's new mayor,
Jean Drapeau, lobbied the Canadian government to try again for the fair, which they did. On November 13, 1962, the BIE changed the location of the World Exhibition to Canada, Several sites were proposed as the main Expo grounds. One location that was considered was
Mount Royal Park, to the north of the downtown core. But it was Drapeau's idea to create new islands in the St. Lawrence river, and to enlarge the existing
Saint Helen's Island. The choice overcame opposition from Montreal's surrounding municipalities, and also prevented land speculation. On March 29, 1963, the location for the World's Fair was officially announced as being Saint Helen's Island.
Key people and Ontario pavilions in view Expo 67 did not get off to a smooth start; in 1963, many top organizing committee officials resigned. The main reason for the resignations was Mayor Drapeau's choice of the site on new islands to be created around the existing St. Helen's Island and also that a computer program predicted that the event could not possibly be constructed in time. Another more likely reason for the mass resignations was that on April 22, 1963, the federal
Liberal government of Prime Minister
Lester Pearson took power. This meant that former Prime Minister
John Diefenbaker's
Progressive Conservative government appointees to the board of directors of the Canadian Corporation for the 1967 World Exhibition were likely forced to resign. Canadian diplomat
Pierre Dupuy was named Commissioner General, after Diefenbaker appointee Paul Bienvenu resigned from the post in 1963. One of the main responsibilities of the Commissioner General was to attract other nations to build pavilions at Expo. Dupuy's 'right-hand' man was
Robert Fletcher Shaw, the deputy commissioner general and vice-president of the corporation. As historian
Pierre Berton put it, the cooperation between Canada's French- and English-speaking communities "was the secret of Expo's success—'the
Québécois flair, the English-Canadian pragmatism.'" However, Berton also points out that this is an over-simplification of national stereotypes. Arguably Expo did, for a short period anyway, bridge the "
Two Solitudes."
Montebello conference produces theme In May 1963, a group of prominent Canadian thinkers—including Alan Jarvis, director of the
National Gallery of Canada; novelists
Hugh MacLennan and
Gabrielle Roy;
John Tuzo Wilson, geophysicist; and Claude Robillard, town planner—met for three days at the
Seigneury Club in
Montebello, Quebec. The theme, "Man and His World", was based on the 1939 book entitled
Terre des Hommes (translated as
Wind, Sand and Stars) by
Antoine de Saint-Exupéry. In Roy's introduction to the Expo 67 corporation's book, entitled
Terre des Hommes/Man and His World, she elucidates the theme: The organizers also created seventeen theme elements for Man and his World: , a housing complex built for Expo 67 •
Du Pont Auditorium of Canada: The philosophy and scientific content of theme exhibits were presented and emphasized in this 372 seat hall. •
Habitat 67 •
Labyrinth •
Man and his Health •
Man in the Community •
Man the Explorer: Man, his Planet and Space; Man and Life; Man and the Oceans; Man and the Polar Regions •
Man the Creator: The Gallery of Fine Arts; Contemporary Sculpture; Industrial Design; Photography. •
Man the Producer: Resources for Man; Man in Control; Progress. •
Man the Provider Construction begins train Construction started on August 13, 1963, with an elaborate ceremony hosted by Mayor Drapeau on barges anchored in the St. Lawrence River. Ceremonially, construction began when Prime Minister
Lester B. Pearson pulled a lever that signalled a front-end loader to dump the first batch of fill to enlarge
Île Sainte-Hélène, and Quebec premier
Jean Lesage spread the fill with a bulldozer. Of the 25 million tons of fill needed to construct the islands, 10–12% was coming from the
Montreal Metro's excavations, a public works project that was already under construction before Expo was awarded to Montreal. The remainder of the fill came from quarries on Montreal and the South Shore, however even with that it was insufficient and so bodies of water on both islands were added (lakes and canals) to reduce the amount of fill required. Expo's initial construction period mainly centered on enlarging Saint Helen's Island, creating the
artificial island of
Île Notre-Dame and lengthening and enlarging the Mackay Pier which became the
Cité du Havre. While construction continued, the land rising out of Montreal harbour was not owned by the Expo Corporation yet. After the final mounds of earth completed the islands, the grounds that would hold the fair were officially transferred from the City of Montreal to the corporation on June 20, 1964. On April 28, 1967, opening day, everything was ready, with one exception: Habitat 67, which was then displayed as a work in progress. Building and enlarging the islands, along with the new
Concorde Bridge built to connect them with the site-specific mass transit system known as the
Montreal Expo Express, plus a boat pier, cost more than the
Saint Lawrence Seaway project did only five years earlier: this was even before any buildings or infrastructure were constructed.
Logo The
logo was designed by Montreal artist Julien Hébert. The basic unit of the logo is an ancient symbol of man. Two of the symbols (pictograms of "man") are linked as to represent friendship. The icon was repeated in a circular arrangement to represent "friendship around the world". The logotype uses the lower-case
Optima typeface. It did not enjoy unanimous support from federal politicians, as some of them tried to kill it with a motion in the
House of Commons of Canada. Complaints were made about the suitability of the song, as its lyrics mentioned neither Montreal nor Expo 67. However, the song that most Canadians associate with Expo was written by
Bobby Gimby, a veteran commercial jingle writer who composed the popular Centennial tune "
Ca-na-da". Gimby earned the name the "
Pied Piper of Canada". The theme song "
Something to Sing About", used for the Canadian pavilion, had been written for a 1963 television special.
Expo opens Official opening ceremonies were held on Thursday afternoon, April 27, 1967. The ceremonies were an invitation-only event, held at Place des Nations. Canada's
Governor General,
Roland Michener, proclaimed the exhibition open after the Expo flame was ignited by
Prime Minister Pearson. On hand were over 7,000 media and invited guests including 53 heads of state. A capacity crowd at Place d'Accueil participated in the atomic clock-controlled countdown that ended when the exhibition opened precisely at 9:30 a.m. EST. The first person through the Expo gates at ''Place d'Accueil'' was Al Carter, a 41-year-old jazz drummer from
Chicago, who was recognized for his accomplishment by Expo 67's director of operations Philippe de Gaspé Beaubien. Beaubien presented Carter with a gold watch for his feat. (L to R:
Florence Ballard,
Mary Wilson, and
Diana Ross) performing "
The Happening", broadcast live from Expo 67 on
The Ed Sullivan Show on Sunday, May 7, 1967 On opening day, there was considerable comment on the uniform of the hostesses from the UK Pavilion. The dresses had been designed to the then-new
miniskirt style, popularized a year earlier by
Mary Quant. and Prime Minister
Lester B. Pearson on the minirail at Expo 67, July 3, 1967. In conjunction with the opening of Expo 67, the Canadian
Post Office Department issued a 5¢ stamp commemorating the fair, designed by Harvey Thomas Prosser.
Entertainment, Ed Sullivan Show, and VIPs The World Festival of Art and Entertainment at Expo 67 featured art galleries, opera, ballet and theatre companies, orchestras, jazz groups, famous Canadian pop musicians and other cultural attractions. Many pavilions had music and performance stages, where visitors could find free concerts and shows, including the
Ukrainian Shumka Dancers.
Micheline Legendre organized Canada's first
puppetry festival in conjunction with the Expo. Most of the featured entertainment took place in the following venues:
Place des Arts, Expo Theatre, Place des Nations,
La Ronde, and
Automotive Stadium. Another attraction was the
Canadian Armed Forces Tattoo 1967 at the
Autostade in Montreal. The fair was visited by many of the most notable people at the time, including
Canada's monarch, Queen
Elizabeth II,
Lyndon B. Johnson,
Princess Grace of Monaco,
Jacqueline Kennedy,
Robert F. Kennedy,
Ethiopia's emperor
Haile Selassie,
Charles de Gaulle,
Bing Crosby,
Harry Belafonte,
Maurice Chevalier,
Maharishi Mahesh Yogi and
Marlene Dietrich. Musicians like
Thelonious Monk,
Grateful Dead,
Tiny Tim,
the Tokens and
Jefferson Airplane entertained the crowds.
Problems Despite its successes, there were problems:
Front de libération du Québec militants had threatened to disrupt the exhibition, but were inactive during this period. Vietnam war protesters picketed during the opening day, April 28.
American President Lyndon B. Johnson's visit became a focus of war protesters. Threats that the Cuba pavilion would be destroyed by anti-Castro forces were not carried out. In June, the
Arab–Israeli conflict in the
Middle East flared up again in the
Six-Day War, which resulted in
Kuwait pulling out of the fair in protest to the way Western nations dealt with the war.) that attended Expo 67 at a time when Canada's population was only 20 million, setting a per-capita record for World Exhibition attendance that still stands. Starting at 2:00 p.m., Expo Commissioner General Pierre Dupuy officiated over the medal ceremony, in which participating nations and organizations received gold and silver medallions, and over the ceremony in which national flags were lowered in the reverse order to which they had been raised, with Canada's flag lowered first and
Nigeria's lowered last. After Prime Minister Pearson doused the Expo flame, Governor General
Roland Michener closed Expo at Place des Nations with the mournful spontaneous farewell: "It is with great regret that I declare that the Universal and International Exhibition of 1967 has come to an official end." All rides and the
minirail were shut down by 3:50 p.m., and the Expo grounds closed at 4:00 p.m., with the last
Expo Express train leaving for ''Place d'Accueil'' at that time. A fireworks display, that went on for an hour, was Expo's concluding event. Expo performed better financially than expected. Expo was intended to have a deficit, shared between the federal, provincial and municipal levels of government. Significantly better-than-expected attendance revenue reduced the debt to well below the original estimates. The final financial statistics, in 1967 Canadian dollars, were: revenues of $221,239,872, costs of $431,904,683, and a deficit of $210,664,811. ==Pavilions==