In 2014, Ferrero acquired Oltan Group, the largest hazelnut supplier in the world. In June 2015, Ferrero acquired the
British chocolate retailer
Thorntons for £112 million. In March 2017, Ferrero SpA bought the US chocolate maker
Fannie May from
1-800-Flowers.com. The deal closed on 30 May 2017, and Ferrero paid $115 million. Ferrero indicated that they hope to expand Fannie May, with locations across the US, not just in
Chicago. In October, Ferrero announced that they would acquire the
Ferrara Candy Company and the acquisition was completed that December. In January 2018, it was reported that Ferrero was purchasing
Nestlé's American confectionery business for $2.8 billion. The deal included the
Baby Ruth,
Crunch Bar and
Butterfinger brands, but did not affect Nestlé's confectionery business elsewhere, and did not include
Kit Kat,
Nesquik or the Toll House baking line. The acquisition was completed in March 2018.
Consumer market strategist Lawrence Allen characterized the merger as Nestlé moving to being a health company, and as Ferrero acquiring a manufacturing base in the US and expanding their US product range. In July 2019, Ferrero further expanded its US operations by purchasing a collection of business owned by
Kellogg's. Included in the deal were Kellogg's cookie, fruit and fruit-flavoured snack, ice cream cone and pie crust businesses, the renowned brands
Famous Amos,
Murray's,
Keebler,
Mother's, and Little Brownie Bakers (one of the producers of the
cookies for the Girl Scouts of the USA), as well as a leased manufacturing facility in
Baltimore, six food manufacturing facilities across the country, and two plants in Chicago. Ferrero paid Kellogg's $1.3 billion. In early 2020, a subsidiary of Ferrero purchased
Campbell Soup Company's stake in the
Danish bakery Kelsen Group for
$300 million. In October, it was announced that Ferrero would buy UK company
Fox's Biscuits for £250 million. In December 2020, Ferrero announced it was acquiring healthy snack company
Eat Natural. In June 2021, Ferrero bought British firm
Burton's Biscuit Company, which at the time of purchase employed 2,000 people at six plants in the UK. It is believed the transaction was made for about £360 million. In April 2022, it was announced Ferrero had acquired the vitamin and protein bar producer Fulfil Nutrition headquartered in
Dublin. In December, the company announced its acquisition of
Wells Enterprises, an American ice cream manufacturer based in
LeMars, Iowa. Wells Enterprises is best known for Blue Bunny, Blue Ribbon,
Bomb Pop, and
Halo Top brands. In February 2023, it was announced Ferrero would acquire the frozen bakery company Fresystem SPA based in
Naples, Italy. In July 2025, it was announced that Ferrero would be buying cereal giant
WK Kellogg Co in an approximately $3 billion deal; WK Kellogg Co itself was the result of a spinoff of the North American cereal business of
the original Kellogg's which retained its international cereals, meals, and snacks business as
Kellanova (which was bought by
Mars Inc. for just under $36 billion that same year). ==Products==