Background (pictured) when modeling her style for the music video.|alt= While being interviewed on March 29, 2015, at the
2nd iHeartRadio Music Awards, Azalea revealed she would be
co-directing the music video for "Pretty Girls" along with
Cameron Duddy, adding that Spears has contributed in the creative process as well. "I love her [Azalea's] work and I had an idea to do like a really
girl power, fun
Valley girl video," Spears claimed of the video partnership, adding that it was the first video she had done in a long time where she came up with the concept, also stating "there’s a lot of dancing. I got new choreographers to come in and kind of do
hip-hop dancing, which I haven’t done in a really long time, so the feel of the video is really different and hi-energy." On April 9, 2015, Spears and Azalea were shown filming scenes for the music video around the streets of
Studio City, Los Angeles, after Spears shared lyrics of the track and a
behind-the-scenes snapshot on her Twitter account. Spears shared a picture from the video shoot captioning it with lyrics of the song on her social media accounts. In the '80s-inspired visuals seen on the candid images, Spears wore a sexy leopard print top, ripped blue jeans, and pumps with matching sunglasses, triangle-shaped earrings, and pink lipstick, while Azalea was wearing matching denim jacket and shorts with crimped hair, while posing together in a bright red
convertible Fox-Body Mustang and with Spears also driving around in a yellow
Jeep CJ. Azalea then shared a selfie from the set on her Instagram account along with a hashtag of the song title. They were pictured again on the second day of production of the video shoot on April 10, 2015, with Spears wearing a same outfit from the day before but with a shorter hairstyle donning a voluminous curly bob, and Azalea changing into a sleeveless tie-dye ensemble. Spears choreographed a car wash scene with male backup dancers finishing a dance routine. During an interview with
USA Today, Azalea talked about the concept of the music video, mentioning Spears' signature dance scenes, "I think Britney's identity is really embedded in being a dancer, and that's something she really wanted to do as well. So, there's a lot of dancing in the video, but I wouldn’t say it's necessarily centered around that." When asked about the '80s-inspired visuals seen on the candids from the video shoot, she explained that it would have a narrative and stated that Britney wanted to do a video where she got to dress up and play a character. Azalea revealed she looked to actress
Geena Davis when modeling her style, describing her as "the ultimate '80s
pin-up hot, cool type of girl" that Britney also liked. Spears added, "I had called my manager and had some ideas about doing a Valley girl-type video. It was really kind of funny, because I had just watched
Clueless on TV, and was like, 'It would be so fun to do something like that.' Then I saw Iggy's video, and I thought, 'Oh my God, to work with her would be heaven sent.'" They brainstormed the concept for the video, deciding on a send-up of 1988
sci-fi comedy Earth Girls Are Easy, which starred Davis. Spears said, "I do a makeover for her and we go to a club. The best part about it was just us coming together with the clothes and doing the '80s haircuts. We were all about being characters, so it was kind of funny for us. We weren't taking ourselves so seriously". It continues a cult movie related focus for Azalea's music videos, her last year's single "
Fancy" paid homage to the
'90s teen film Clueless and "
Black Widow" to the
Kill Bill films. The clip is a homage to the 1988 film,
Earth Girls Are Easy, directed by
Julien Temple and starring Geena Davis. It therefore is heavily based on
'80s fashion and technology as well as the loose plot of the film. The video begins with Spears reclining poolside filing her nails with the health and wellness supplement
MateFit. visible. Suddenly, an alien Iggy Azalea crashes into the pool. Spears then proceeds to give Azalea a new makeover. Two women dress up in '80s fashion and drive in a bright yellow jeep to a car wash, where Spears and backup dancers break into dance. Meanwhile, Azalea's alien powers cause a television to explode, water to turn pink and an ATM to begin shooting cash, which Spears dances around. Soon, two women hop into a convertible with Spears' friends, where Azalea turns Spears' retro handheld telephone into a
Samsung Galaxy S6. Nightfall arrives and two women head to a club where Azalea raps and Spears and dancers choreograph a synchronized dance break. Suddenly, the nightclub begins to shake and an unseen force proceeds to abduct Azalea and Spears, to the latter's delight. The screen fades black before two women appear laughing and doing arm movements in the yellow jeep and the credits roll.
Reception The video received positive reviews from critics, observing the chemistry between Spears and Azalea as well as praising Spears' dancing and noting a nod to her past music videos. Mike Wass for
Idolator wrote, "Yes, it lifts product placement to previously unimagined heights and I can’t see an
Academy Award in either
diva's future — but it’s a hell of a lot of fun. And just kooky enough to become a cult classic like the movie it’s loosely based on". Josh Duboff from
Vanity Fair described the video as "entertaining and kind of weird. There’s a lot of big hair; Spears does some endearing waving (and generally seems to be having a good time)". He concluded, "Our favorite part is actually probably the tag at the end, where Spears and Azalea are just goofing around in the car; you can imagine Spears turning to Azalea afterwards and squealing, "That was really cool, I had so much fun," and meaning it". Kirthana Ramisetti for
New York Daily News similarly noted, "The two music stars seemed to have a lot of fun filming their video". Francesca Bacardi commented for
E! Online News, "all of the neons, '80s hair and dance moves you could ever ask. In addition to Spears looking phenomenal". While noting product placement, Bacardi added "but who cares because it's
Britney". Jason Lipshutz for
Billboard noted "Spears nods to her classic music video choreography with a few synchronized moves", adding "there's a lot of Britney Spears dancing in this video, which should absolutely thrill her diehard fans". Nolan Feeney for
Time remarked, "Iggy crash-lands in her pool (in a clear nod to the '
My Prerogative' video)" before concluding "she [Spears] hasn’t looked this happy to be dancing in a video in some time". Writing for
Entertainment Weekly, Christopher Rosen opined "Spears and Azalea don their best Valley girl clothes for the video, which also includes a short comedy interlude about Azalea’s 'radical alien powers.' It's not as funny as that part in the '
Oops!… I Did It Again' video when Spears gets the necklace the old lady dropped in the ocean at the end of
Titanic, but it'll do". The music video for "Pretty Girls" was also viewed over 100 million times on
Vevo, achieving "Vevo Certified" status on July 24, 2015, becoming the fastest video by Spears to reach 100 million views on her channel. It won the fan-voted competition of music videos of 2015 by
Fuse. ==Live performances==