who was given the one millionth Mustang in exchange for his historic car
Lee Iacocca's assistant general manager and chief engineer,
Donald N. Frey, was the head engineer for the
T-5 project—supervising the overall development of the car in a record 18 months—while Iacocca himself championed the project as Ford Division general manager. The T-5 prototype was a two-seat, mid-mounted engine
roadster. This vehicle employed the German
Ford Taunus V4 engine. The original
1962 Ford Mustang I two-seater concept car had evolved into the 1963 Mustang II four-seater concept car which Ford used to pretest how the public would take interest in the first production Mustang. The 1963 Mustang II concept car was designed with a variation of the production model's front and rear ends with a roof that was lower. It was originally based on the
platform of the second-generation North American
Ford Falcon, a
compact car. Gale Halderman's side view design is the basis for the first clay model.
Non-traditional () introduction The Ford Mustang began production five months before the normal start of the 1965 production year. The early production versions are often referred to as "1964½ models", but all Mustangs were advertised, VIN coded and titled by Ford as 1965 models, though minor design updates in August 1964 at the formal start of the 1965 production year contribute to tracking 1964 production data separately from 1965 data (see data below). With production beginning in
Dearborn, Michigan, on March 9, 1964; the new car was, on 14 April 1964, first sold to the public, at a Ford dealership in
St. John's, Newfoundland, Canada before it was even introduced on April 17, 1964, at the
New York World's Fair. Body styles available included a two-door hardtop and convertible, with a "2+2" fastback added to the line in September 1964. A Wimbledon White (paint code P) A four-seat car with full space for the front bucket seats and a rear bench seat was standard. A "fastback 2+2", first manufactured on August 17, 1964, enclosed the
trunk space under a sweeping exterior line similar to the second series
Corvette Sting Ray and European
sports cars such as the
Jaguar E-Type coupe.
Price and record-breaking sales To achieve an advertised
list price of , the Mustang was based heavily on familiar yet simple components, many of which were already in production for other Ford models. Many (if not most) of the interior,
chassis,
suspension, and drivetrain components were derived from those used on
Ford's Falcon and
Fairlane. This use of common components also shortened the learning curve for assembly and repair workers, while at the same time allowing dealers to pick up the Mustang without also having to invest in additional spare parts inventory to support the new car line. Original sales forecasts projected less than 100,000 units for the first year. This mark was surpassed in three months from rollout. Ford's designers began drawing up larger versions even as the original was achieving sales success, and while "Iacocca later complained about the Mustang's growth, he did oversee the 1967 redesign." The Mustang was
facelifted, giving the Mustang a more massive look overall and allowing a big block engine to be offered for the first time. Front and rear end styling was more pronounced, and the "twin cove" instrument panel offered a thicker crash pad and larger gauges. Hardtop, fastback, and convertible body styles continued as before. Around this time, the Mustang was paired with a Mercury variant, called the
Cougar, which used its own styling cues, such as a "prowling cat" logo and hidden quad headlamps. New safety regulations by the U.S.
National Highway Traffic Safety Administration (NHTSA) for 1967 included an energy-absorbing steering column and wheel, 4-way emergency flashers, and a dual-circuit hydraulic braking system, and softer interior knobs. The 1968 models received revised side scoops, steering wheel, and gasoline caps. Side marker lights were also added that year, and cars built after January 1, 1968, included shoulder belts for both front seats on coupes. The 1968 models also introduced a new V8 engine, designed with Federal emissions regulations in mind. The 1969 restyle "added more heft to the body as width and length again increased. Weight went up markedly too." Due to the larger body and revised front end styling, the 1969 models (but less so in 1970) had a notable aggressive stance. The 1969 models featured "quad headlamps" which disappeared to make way for a wider grille and a return to standard headlamps in the 1970 models. This switch back to standard headlamps was an attempt to tame the aggressive styling of the 1969 model, which some felt was too extreme and hurt sales, but 1969 production exceeded the 1970 total.
Models Starting in 1969, to aid sales and continue the winning formula of the Mustang, a variety of new performance and decorative options became available, including functional (and non-functional) air scoops, cable and pin hood tie-downs, and both wing and chin spoilers. Additionally, a variety of performance packages were introduced that included the
Mach 1, the
Boss 302, and
Boss 429. The two Boss models were to homologate the engines for racing. The 1969 Mustang was the last year for the GT option (although it did return on the third-generation Mustang for the 1982 model year). A fourth model available only as a hardtop, the Grandé, saw success starting in 1969 with its soft ride, "luxurious" trim, of extra sound deadening, and simulated wood trim.
Sales fluctuation Developed under the watch of
S. "Bunkie" Knudsen, Mustang evolved "from speed and power" to the growing consumer demand for bigger and heavier "luxury" type designs. "The result was the styling misadventures of 1971–73 ...the Mustang grew fat and lazy," "This was the last major restyling of the first-generation Mustang." "The cars grew in every dimension except height, and they gained about ." and cramped interior with poor visibility for the driver. Performance decreased with sales continuing to decrease as consumers switched to the smaller
Pintos and
Mavericks. A displeased Iacocca summed up later: "The Mustang market never left us, we left it." == Second generation (1974) ==