placed on "Wee Annie" in
Gourock, Scotland Facing at least several weeks of closure of their buildings and publicly-accessible spaces, directors of
GLAMs noted several immediate trends emerging: A "concern for staff wellbeing" (ranging from
ergonomics to suicide), the expectation from many stakeholders to "move fast, but with drastically reduced resources and not a lot of strategy", "plunging revenue", probable
layoffs "starting with casual and part-time staff", and a "rush to get
online". The simultaneous closure of the cultural sector, and home-isolation of much of the public, led to a heightened desire for people to obtain access to, and take comfort from, culture—right at the moment when it was least accessible to them. This accelerated the cultural sector's adoption of digital platforms, which came to dominate cultural consumption and production.—as a way to continue fulfilling their organisational mission and obtain or retain an audience. Individual artists of all kinds offered
impromptu performances via their personal accounts from their homes—singing
covers, performing live book or
poetry readings, sharing their artistic process and drafts, or creatively live-streaming themselves doing both creative and everyday activities. Many publishers relaxed restrictions on the digital distribution of their in-copyright works. The
Sydney Biennale became the first international
arts festival to go entirely digital shortly followed by the
National Arts Festival—the largest arts festival in Africa; and an entirely new event, the
Social Distancing Festival, was created as "...an online space for artists to showcase their work when a performance or exhibition has been impacted by COVID-19." Various
internet journalism publications and
industry associations published lists content for their country, including: Argentina, Australia, Ireland, Italy, and the UK. With the explicit encouragement of
UNESCO and the international governing bodies of archives, libraries, museums and documentary heritage—the
CCAAA,
ICOM,
ICCROM,
IFLA and
Memory of the World regional committees—many collecting institutions also began campaigns to obtain and preserve the physical and digital record of the period. To maintain physical distancing but also still care for the animals, some
zookeepers (classed as "
essential workers") began living on-site at certain zoos. Animals who would normally have a regular scheduled public feeding, petting, or performance for zoo visitors were reported to be still "keeping their appointments" and noticing that "something odd is up". or took some animals (such as penguins, sloths, camels, sea lions, and flamingos) to visit other animal enclosures.
Sumida aquarium in Tokyo encouraged people to make video-calls to the
garden eels so they would not "forget that humans exist". Many zoos and aquaria, due to their on-site
veterinary facilities, were also able to donate
personal protective equipment and
medical supplies to hospitals (due to global
shortages of during the pandemic). Due to the sudden collapse in international travel, the
wildlife tourism sector risks the potential starvation of the animals. For example, as a consequence of the lack of tourists paying for food more than 1,000
elephants in Thailand risk starvation. A "brawl" of hundreds of
long-tailed macaque broke out in the streets of
Lopburi, Thailand (known as "monkey city"), as the animals—normally sustained by scraps by tourists—fought for food. In countries wildlife tourism represents a significant portion of employment (such as Tanzania and Namibia), there is concern that a loss of jobs related to conservation will see a rise in
poaching while animals in
wildlife reserves began roaming into areas recently vacated by tourists. A pair of
giant pandas at Hong Kong amusement park
Ocean Park mated for the first time in 10 years, after the "privacy" of having two months without tourists. However, another pair at the
Calgary Zoo Canada, on "loan" from China as part of the
Panda diplomacy programme, were returned due to the zoo's inability to ensure a sufficient supply of
bamboo food (which cannot be grown in Calgary's climate) due to
airline shutdowns. A
Malayan tiger at the
Bronx Zoo in New York, tested positive for COVID-19 in the first week of April after developing a "dry cough" after having been infected via an asymptomatic zookeeper. This was the first known case of a wild animal having been infected via a human (two domestic dogs and a cat had previously been diagnosed). Several other
big cats in American zoos were later diagnosed, and in January 2021 the first known cases in captive primates were recorded – in several
gorillas in the
San Diego zoo.
Cinema, television and radio The production and release schedule of many
films was suspended or delayed, with some awards ceremonies and festivals being cancelled entirely. March 2020 estimates were of approximately $5b losses for the industry, while April estimates were global losses of 40% (compared to 2019) of $20b. Examples of adaptations included: early
home media release (
Frozen II);
theatrical releases being cancelled entirely (
Lost in Russia); and online premieres (
Enter the Fat Dragon). Film director
Taika Waititi also hosted a screening-party via his own
Instagram account. Many film productions were suspended, including
Avatar: The Way of Water, The Matrix Resurrections, and a film adaptation of
The Heptameron in production in
Florence, Italy, based on the 14th-century
Decameron by
Giovanni Boccaccio, set during the
Black Death in Florence. The traditional cinema
release schedule—whereby movie theatres enjoy a two-to-three-month period of exclusivity before a
home video release—was also interrupted by the closure of theatres. Innovations because of this included "high-priced rentals", with
The Invisible Man,
The Hunt, and
Emma were almost immediately released on to digital streaming services, where viewers could rent—not buy—the film for $20. The financial success for
Universal Studios for
Trolls World Tour through this distribution method (where the total digital rental revenue was lower than a traditional theatrical release, but the proportion of the profit retained by the studio was higher as the theatres were not receiving a percentage of Box office revenue) led to speculation this would permanently change the
business model for film distribution. By September when some new big-budget Hollywood films began to shown in cinemas (notably
Tenet), their initial lacklustre box-office performance drove movie studios to further delay other releases (including
Wonder Woman 1984, Black Widow and
No Time To Die)—leaving a void in late 2020 of major film releases for cinemas to screen, even though they were permitted to reopen. Consequently, a cinema re-release of the 1993 film
Hocus Pocus in October
, to coincide with Halloween, was briefly the
box office number-one film in the United States. In
film festivals, The
2020 Cannes Film Festival, originally scheduled to occur in mid-May, was postponed and later cancelled from "its original form", and its venue converted to an emergency
homeless shelter for the period of the national lockdown in France. By contrast the
77th Venice International Film Festival, scheduled for early September, declared in April that it would still take place as originally planned and would not be collaborating with Cannes. Eligibility rules for the
93rd Academy Awards were changed due to the pandemic, with films that debuted on
streaming services being eligible for the first time. At the
2020 Sundance Film Festival, held as originally scheduled in January in Utah, US, many attendees fell ill with
flu-like symptoms. It was dubbed the "Sundance Plague" and later was presumed to be one of the first mass transmission events of COVID-19 in the United States, more than a month before the global pandemic was declared. In the
television industry, similarly to that of cinema, production halted on many
scripted and unscripted shows while some television and radio programmes continued production but without their normal live
studio audience or produced from the homes of the presenters themselves. Complete cancellations included series which had been running uninterrupted for the proceeding several decades, including:
The Bold and the Beautiful (season 34),
Casualty (season 34),
Days of Our Lives (season 55),
Home and Away (season 33),
Saturday Night Live (season 45), and
The Young and the Restless (season 47). It also forced the cancellation of the 2020 seasons of the reality TV franchise
Big Brother in
Brazilian,
Canadian, and
German which had been underway since before the pandemic began—with contestants being "some of the last people in the world to find out about the rapid spread of Covid-19". This led to the "ethical nightmare" of how and whether to: inform participants; publicly broadcast their reactions; and continue production. By late 2020 many productions resumed under new but inconsistent, and inconsistently applied, safety guidelines. In parallel to the suspension of entertainment content production, there was a marked increase in the use of
video streaming services due to the massive increase of people staying at home. As a result, many
video on demand services,
film archives, and cinema clubs provided many films for online streaming. However, the increased use of video streaming for entertainment (as well as
videoconferencing services such as
Zoom for work and education) caused unprecedented strain on global
internet infrastructure. In response,
Netflix and YouTube both decreased the default video quality to
standard definition,
Disney+ delayed its launch in France, and
Xbox requested developers to schedule software updates at times of lower network congestion. Various paid services also offered some of their content for free, including
HBO, Netflix, and
satellite radio SiriusXM. Due to the global cancellation of professional sports, the loss of advertising revenue and broadcast rights derived from the
broadcasting of sports events is expected to threaten the financial viability of many competitions.
Libraries and archives Libraries and archives faced different situations, from maintaining a full service with some restrictions, through providing minimal services, to complete closure. in prisons, and in
aged care facilities. Many
public libraries cancelled programmes which would see people spend longer periods together. Others closed public reading rooms or only allowed people to collect requested books on appointment, with a
drive-through, or providing delivery service to especially vulnerable community groups.
Godoy Cruz, Argentina, and all across Portugal. The
Library of Al-Abbas Holy Shrine in Iraq launched a remote lending service for researchers giving access to electronic resources. Recognising the demand from people who had previously not registered for a
library card in person, many libraries—including the
national libraries of Morocco and
of Estonia—removed the requirement or created an eMembership system. Meanwhile, the
Kenya National Library Service's computer lab has been converted to become the
Taita Taveta County data-entry and analysis centre for COVID-19 tests. the Granby library in
Quebec highlighted content focused on learning new skills, the
Ghana Library Authority provided childhood
literacy classes via Facebook, the library of the
National Congress of Argentina announced it would record and share readings by prominent local authors, and the
Namibia Library and Archives Service (NLAS) reported that all 65 local libraries left their
public wifi running overnight to provide ongoing access.) there were major efforts to boost access to
eBooks: by increasing the number of eBooks in the catalogue (the
Digital Public Library of America announced its intention to double the collection to 12,000 titles), increasing the number that people can borrow at any given time, or by reassigning budgets to pay for electronic content. On 24 March the
Internet Archive announced the creation of a "National Emergency Library" whereby it suspended the waitlists on 1.4m ebooks from their lending library—books that are not in the
public domain in the US—to ensure uninterrupted access to works books for educators and students. The project was strongly criticised by the
publishing industry. Many archives (national, university, and local) initiated collection programmes specifically attempting to document the pandemic and various training packages, resource kits, document templates, and best-practice guides were produced—notably from the
Society of American Archivists. In the US, archivists have collected objects including
Anthony Fauci's coronavirus model and the first vials used to administer vaccine. At the same time that many staff were unable to work onsite at their institutions or directly access their collections, museums and archives requested that people set aside and save "objects of importance" such as gloves. masks and other pandemic artifacts. In addition, unprecedented numbers of individuals have documented their experiences of the pandemic through social media, journals and other creative works both physically and electronically. In China, the
Shanghai Archives began a specific collection in early April, with some of its first objects being examples of the colourful entry certificates "issued by local subdistricts of the city to permit travel". In the Netherlands, the national digital heritage sector organisation
Netwerk Digitaal Erfgoed launched a campaign to ensure born-digital collections related to the pandemic, notably by
web archiving but also including social media, and video, were archived. Many campaigns were also mounted. These included:
ephemera [physical, digitised, and born-digital] collections by various libraries and archives around the world, a "sound map" of recordings of empty cities, an online oral history recording platform as well as an
oral history project of the GLAM sector itself—which regularly interviewed directors of cultural sector organisations throughout the closure period.); distancing the services provided (for example in South Korea by providing book pickup via lockers); Limiting the concentration of patrons within buildings (for example, through the removal and re-arranging of some seating in Taiwan); instituting new hygiene protocols for staff and patrons (such as wearing gloves when collecting returned books in Australia). Many national library associations produced procedures and checklists to advise how—or even whether—to restart.
Literature and publishing As a result of restrictions on gatherings of people, many
literary festivals, commercial
book fairs Such cancellations (as well as the closure of schools) had a significant impact on the ability of publishers to bring new works to the public as well as on opportunities for writers to perform at paid speaking events. Many bookshops were forced to close their doors; others including
independent bookshops, closed their business. Booksellers adapted by providing free shipping and "curbside pickup" from closed shopfronts, giving book recommendations by video, and setting up partnerships with other businesses such as florists. While some bookshops continued to operate full phone, email, web order, mail order services and offered free delivery, others, such as
Amazon.com, de-prioritised book shipments. Literature on the subject of epidemics and classics such as those published by
Penguin Classics experienced a boom in sales, some becoming bestsellers. Titles that sold strongly include
Decamerone by Giovanni Boccaccio, written about 1453;
A Journal of the Plague Year, written by
Daniel Defoe about 1722;
La Peste by
Albert Camus, published in 1947;
The Stand by
Stephen King, published in 1978; and
The Eyes of Darkness by
Dean Koontz, released in 1981.
Periodical publishers of news and magazines saw coronavirus-related content published in late March represented just 1% of articles published, but accounted for about 13% of all article views. Many
paywalled news services removed that restriction to generate
brand loyalty and greater public access to relevant information.
Condé Nast Italy made digital editions of all its magazines (such as
Vogue Italia) free for three months, similarly
Hearst Spain (publisher of
Cosmopolitan). Many academic
electronic publishers (including
EBSCO,
ProQuest,
Pearson, and
JSTOR among others) made temporary changes to their content
licensing models to allow wider and/or cheaper access to their digital content. In a surprise announcement,
Macmillan Publishers removed the embargo that it had recently placed upon public libraries in the US—allowing only one eBook copy per library system for the first eight weeks after a title's release—in acknowledgement that the commercial publishing and public library sectors needed to collaborate during the pandemic. For professional authors, many revenue streams were curtailed. The
American Booksellers Association lobbied publishers to provide discounts to independent retailers.
Audible (owned by Amazon) announced it would make 300
audiobooks free with login, for the duration of school closures.
Museums , US wearing
face masks, in March, the day before the museum was closed In parallel to logistical challenges of when to close (and how to safely reopen) buildings to the public, and drastically decreased revenues and layoffs across the sector, many museum websites were rapidly updated to focus on their "virtual museum resources, e-learning, and online collections". Institutions' efforts to engage with the public during the lockdown took many forms—including the provision of: humour;
escapism; opportunities to express artistic creativity; education opportunities; social connection and collaboration; and "a sense of calm". Online training workshops were organised for the museum sector—in digital strategy, in copyright, planning for "post-crisis", and for the public. Furthermore, and in parallel to the work of archives, many museums began "rapid response collecting" programmes in an effort to document and acquire artefacts and ephemera associated with the period of time, and the many ways that society changed through of it. Examples of objects collected by different museums included diaries, handicrafts, masks/faceshields, computer screenshots, photographs, and hand sanitiser. The vial which held the first clinically approved
COVID-19 vaccine dose delivered in the world (by
Pfizer–BioNTech in the United Kingdom), and the syringe used to administer it, were acquired by the
London Science Museum while the
scrubs, vaccination card, and badge of the first vaccine recipient in the United States (a nurse) were acquired by the
Smithsonian Institution. Having been the first country to enforce quarantine upon its population, museums in China were also the first to provide new digital services (primarily for a domestic audience, but to a lesser extent also internationally). In January the
National Cultural Heritage Administration (NCHA) said they would "encourage cultural heritage museums and institutions around the country to utilise existing digital resources and launch online exhibitions as appropriate, providing the public with safe and convenient online services." Many museums turned to their existing social media presences to engage their audience online. Quickly, the Twitter hashtag #MuseumFromHome became particularly popular for museums sharing their content in innovative ways. Inspired by the
Rijksmuseum in
Amsterdam and Instagram accounts such as the Dutch
Tussen Kunst & Quarantaine ("between art and quarantine") and
Covid Classics, the
J. Paul Getty Museum in
Los Angeles sponsored the "Getty Museum Challenge," inviting people to use everyday objects to recreate works of art and share their creations on social media, prompting thousands of submissions. Various institutions were singled out for particular praise by industry analysts for their successful social media content strategy during the shutdown. These included: the
Getty Museum for incorporating its works into the popular video game
Animal Crossing; the
Shedd Aquarium in Chicago for filming their penguins visiting other animals; the
Royal Academy in London for asking its followers to draw their own artworks; and the
National Cowboy & Western Heritage Museum in Oklahoma for providing an authentic and unusual 'voice' to their social media—from their security guard. Various institutions used the closure period to re-prioritise projects and highlight different aspects of their collections. For example: The
Partition Museum of Amritsar, India undertook the "scripting, recording, editing and translation work" of new audioguides remotely; the
Philbrook Museum of Art in Oklahoma, US rapidly relaunched their website in late March and was described as a model example of how an institution could "Reorganise, Reuse and Rethink" its activities. Temporary closures also provided institutions with the opportunity to undertake extensive
conservation projects, especially on works rarely off display. Ticket sales at many museums have suffered greatly in many regions due to "state-mandated limitations and almost nonexistent tourism". This has led to drastic measures to secure funding, including the
deaccessioning of collections. Though selling art to cover operating costs has long been frowned upon, the
Association of Art Museum Directors has relaxed its prohibitions due to the pandemic in April 2020, permitting some degree of deaccession through 2022 in order to "support the direct care of the museum's collection". The
Brooklyn Museum is among the first to make use of this window, putting 12
Old Masters up for auction in October 2020. some moved up the release dates of their upcoming albums (including
Dua Lipa and
Sufjan Stevens), some (including
Nine Inch Nails and
Phish) released new albums with little or no notice, and some published videos of archival footage and of past concerts (including
Pink Floyd,
Radiohead, and
Metallica). In the middle of March,
Bob Dylan released a single 17-minute new song called "
Murder Most Foul", his first piece of published original material in eight years. The
2020 Eurovision Song Contest, set to take place in May in the
Netherlands, was cancelled—marking the first time the annual contest would not take place since its inauguration in 1956—and the intended venue
Rotterdam Ahoy was instead converted into a temporary COVID-19 hospital. Several special remote-participation
concerts were organised to provide entertainment to the public,
raise funds, and to raise awareness of methods to combat the virus, notably
physical distancing. The
iHeart Living Room Concert for America concert (hosted by
Elton John) was broadcast on American TV and radio on 29 March, while
Together at Home was a "virtual concert series". It was then followed by the
One World: Together at Home concert on 18 April, organised by
Lady Gaga as a
benefit concert for the
World Health Organization's
COVID-19 Solidarity Response Fund, which was broadcast on radio, TV, and many digital platforms simultaneously. The quickly organised "Instagram Live Music Festival"
Isol Aid (a reference to
Live Aid) a weekly series of concerts by Australian bands was broadcast from late March. Each artist performed from wherever they were
self isolating and "... play a 20-minute set streamed live on their Instagram accounts, and then tag-team the next artist to play". On
Easter Sunday 2020, which fell during the peak of the
infection curve in many countries, Italian opera singer
Andrea Bocelli performed in the empty
cathedral of Milan—capital of the worst-hit region of Italy—accompanied only by the
Cathedral organist and
streamed live via YouTube. By way of thanks, acts including
Liam Gallagher and
Rick Astley announced they would perform free concerts exclusively for healthcare workers later in the year. Individually and collectively, musicians organised online performances, dubbed "virtual concerts", both of contemporary and of classical music. Often these included musical sections referencing the fact of social isolation or home-quarantine, via their own social media platforms. Some were especially planned and prepared; some were impromptu. For example: Brazilian guitarist
Cainã Cavalcante broadcast "Quarentena Sessions" duets with other home-isolated musicians; cellist
YoYo Ma performed "Going Home" by
Antonín Dvořák; the
West Australian Symphony Orchestra renamed themselves the "West Australian Social Distancing Orchestra" and played a re-arranged version of
Boléro by
Maurice Ravel; and an amateur choir gathered the contributions of more than 1,000 people from 18 countries to create a video performance of "Close To You" by
The Carpenters. Many musicians, singers and songwriters adapted to the crisis by turning to teaching online as there was both a sudden increase in people wanting to learn instruments, and a drop in paid public performance opportunities. However, due to the proliferation of free musical content—through concerts for charity fundraisers, streaming on social media, and corporate events for low fees—some artists and industry bodies warned of diminished incomes both in the short and asking artists to perform for free becomes increasingly the norm. Adapting to the pandemic and the need for music patrons to wear a mask, the conductor of the
Budapest Festival Orchestra Iván Fischer invented an acoustic "music-enhancing" face-mask, which has two life-sized hands made out of transparent plastic that cup around the ears. Audience members reported that the mask improved the sound.
Performing arts promotes social distancing Due to
physical distancing requirements many performing arts venues were closed, curtailing not only public performances but also rehearsals and performing arts schools. In some cases, such as for the
Edinburgh Festival, launched after
World War II as an effort to reconcile people through the performing arts, it was the first cancellation in more than sixty years. Many performing arts institutions attempted to adapt by offering new (or newly expanded) digital services to their audiences during lockdown. In particular this resulted in the free
online streaming of previously recorded performances of many companies—especially
Orchestral performances and plays—lists of which were collated by crowdsourcing and by journalists. For example: the
Metropolitan Opera of New York broadcast a new opera each evening, including an entire
Ring Cycle performed during the 2010–12 seasons; the
Bolshoi Ballet company of Moscow made available six of their performances;
Shakespeare's Globe published 40 of its filmed stage productions; producer
Andrew Lloyd Webber published a filmed production of one of his stage musicals each week. The
filmed version of the stage musical
Hamilton, though originally scheduled for a 15 October 2021 theatrical release, but was later moved up to 3 July 2020 exclusively on
Disney+, as announced by the show's creator
Lin-Manuel Miranda on 12 May 2020. The 2020
Royal Variety Performance was pre-recorded with a virtual audience represented by screens on the empty auditorium seats. Meanwhile, due to the closure of productions and the simultaneous shortage of
personal protective equipment (PPE) several theatre costume departments—notably that of the
Berlin State Opera—converted to creating
facemasks. Individual actors, such as
Patrick Stewart and
Sam Neill, entertained from isolation to "...be in this together and that this has to take the form of being apart", as Neill described his contribution of
comedic relief. Stewart, a trained Shakespearian actor, broadcast himself reading one
sonnet each day via social media, readings described as "more than light entertainment, they're moments of connection". The
Sydney Theatre Company commissioned actors to film themselves at home discussing, then performing, a monologue from one of the characters they had previously played on stage. Many ballet companies ran classes via
Zoom to their dancers which were also broadcast. Ballet dancers, including
principal dancer with the
American Ballet Theatre,
James B. Whiteside and
Isabella Boylston, as well as the
artistic director and a lead
principal dancer of the
English National Ballet Tamara Rojo, offered live classes on social media. Performing arts schools ran classes and student productions online: "'Taking training that is fundamentally embodied into an online space is difficult,'...What the students lost in a staged production, they have gained in new skills stated David Berthold, [a director of Australia's
National Institute of Dramatic Art], 'They quickly worked out they were building a new toolkit for the future of storytelling.'" The loss of subscribers to season tickets affected donations overall. In September a performance at the
Teatro Real in Madrid was abandoned following protests from within the audience that they had been seated too close together. In Spain, conceptual artist Eugenio Ampudia created an audience of 2,292
potted plants - one for each seat in Barcelona's
Gran Teatre del Liceu - as an audience for the UceLi
String Quartet. The musicians played
Giacomo Puccini's
Crisantemi on 23 June 2020, the day after Spain's three month
lockdown ended. In Japan, a creative modification to a venue was made by designer
Eisuke Tachikawa as part of a series of design initiatives intended to at make COVID-19 safety precautions "more fun". Tachikawa stuck a piece of
Erik Satie's score for his
Gymnopédie No. 1 to the floor at the entrance of the Minatomirai Hall in Yokohama. Each note is spaced 1.5 metres from the next. The idea of the "Social Harmony installation" is to help people practise social distancing, and since standing on a note causes it to play, it encourages those queuing to work together to play the complete melody. ==Impacts==