Before joining
The New York Times in 1980, Rich was a
film and television critic for
Time, a film critic for
The New York Post, and film critic and senior editor of
New Times Magazine. In the early 1970s, he was a founding editor of the
Richmond (Va.) Mercury.
Theater criticism Rich served as chief theater critic of
The New York Times from 1980 to 1993, earning the nickname "Butcher of Broadway" for the perceived power of his negative reviews to close Broadway shows. He claimed that the actor
Rowan Atkinson first used the nickname after Rich had panned a revue Atkinson brought to New York from London. In his study of the work, Rich was "the first person to predict the legendary status the show eventually would achieve". The article "fascinated"
Harold Prince, the musical's co-
director, and "absolutely intrigued" Sondheim, who invited the undergraduate to lunch to further discuss his feelings about the production. In a retrospective article for
The New York Times Magazine, "Exit the Critic," published in 1994, Rich reflected on the controversies during his tenure as drama critic as well as on the playwrights he championed and on the tragedies that decimated the New York theater during the height of the AIDS crisis. A collection of Rich's theater reviews was published in a book,
Hot Seat: Theater Criticism for The New York Times
, 1980–1993 (1998). He also wrote
The Theatre Art of Boris Aronson, with Lisa Aronson, in 1987. Rich also attracted controversy by dismissing the
historical-drama film
The Passion of the Christ (2004), directed by
Mel Gibson, as "nothing so much as a porn movie, replete with
slo-mo climaxes and pounding music for the money shots." In a January 2006 appearance on
The Oprah Winfrey Show, commenting on the
James Frey memoir scandal, Rich expanded on his usage in his column of the term
truthiness to summarize a variety of ills in culture and politics. His book,
The Greatest Story Ever Sold: The Decline and Fall of Truth from 9/11 to Katrina (2006), criticized the American media for what he perceived as its support of
George W. Bush's administration's propaganda following the
September 11, 2001 terrorist attacks and during the run-up to the Iraq war. On the
Tea Party movement, which emerged in 2009, Rich opined that at one of their rallies they were "kowtowing to secessionists." He wrote that death threats and a brick thrown through a congressman's window were a "small-scale mimicry of "
Kristallnacht" (or "night of broken glass", the November 1938 anti-Jewish
pogrom in
Nazi Germany and
Austria). In his essays at
New York, Rich has continued to examine the American right, including its latest revival during the candidacy and presidency of Donald Trump. ==Television==