Usage of "truthiness" continued to proliferate in media, politics, and public consciousness. On January 5, 2006,
etymology professor
Anatoly Liberman began an hour-long program on
public radio by discussing truthiness and predicting it would be included in dictionaries in the next year or two. His prediction seemed to be on track when, the next day, the
American Dialect Society announced that "truthiness" was its 2005 Word of the Year, and the website of the
Macmillan English Dictionary featured
truthiness as its Word of the Week a few weeks later.
Truthiness was also selected by
The New York Times as one of nine words that captured the spirit of 2005.
Global Language Monitor, which tracks trends in languages, named
truthiness the top television buzzword of 2006, and another term Colbert coined with reference to truthiness,
wikiality, as another of the top ten television buzzwords of 2006, the first time two words from the same show have made the list. The word was listed in the annual "
Banished Word List" released by a committee at
Lake Superior State University in
Sault Ste. Marie, Michigan, in 2007. The list included "truthiness" among other overused terms, such as "awesome" celebrity couple
portmanteaus such as "
Brangelina", and "
pwn". In response, on January 8, 2007, Colbert said Lake Superior State University was an "
attention-seeking second-tier state university". The 2008 List of Banished Words restored "truthiness" to formal usage, in response to the
2007–2008 Writers Guild of America strike.
American Dialect Society's Word of the Year On January 6, 2006, the
American Dialect Society announced that "truthiness" was selected as its 2005
Word of the Year. The Society described its rationale as follows: In its 16th annual words of the year vote, the American Dialect Society voted
truthiness as the word of the year. First heard on
The Colbert Report, a satirical mock news show on the Comedy Central television channel,
truthiness refers to the quality of preferring concepts or facts one wishes or believes to be true, rather than concepts or facts known to be true. As Stephen Colbert put it, "I don't trust books. They're all fact, no heart." However, despite winning Word of the Year, the word does not appear in the 2006 edition of the Merriam-Webster English Dictionary. In response to this omission, during "The Wørd" segment on December 12, 2006, Colbert issued a new page 1344 for the tenth edition of the Merriam Webster dictionary that featured "truthiness". To make room for the definition of "truthiness", including a portrait of Colbert, the definition for the word "try" was removed with Colbert stating "Sorry, try. Maybe you should have tried harder." He also sarcastically told viewers to "not" download the new page and "not" glue it in the new dictionary in libraries and schools.
The New York Times crossword puzzle In the June 14, 2008 edition of
The New York Times, the word was featured as 1-across in the
crossword puzzle. Colbert mentioned this during the last segment on the June 18 episode of
The Daily Show with Jon Stewart, and declared himself the "King of the Crossword".
BBC "portrait of the decade" In December 2009, the
BBC online magazine asked its readers to nominate suggestions of things to be included on a poster which would represent important events in the 2000s (decade), divided into five different categories: "People", "Words", "News", "Objects" and "Culture". Suggestions were sent in and a panel of five independent experts shortened each category to what they saw as the 20 most important. The selection in the "Words" category included "Truthiness".
Research There is a growing amount of research on how the truthiness of a claim is inflated by the accompanying
nonprobative information. In particular, in 2012, a study examining truthiness was published by a group of students from three universities in the paper "Nonprobative photographs (or words) inflate truthiness". The experiments showed that people are more likely to believe a claim is true regardless of evidence when a decorative photograph or irrelevant verbosity appears alongside the claim. Also in 2012,
Harvard University's
Berkman Center hosted a two-day symposium at
Harvard and
MIT, "Truthiness in Digital Media", exploring "concerns about misinformation and disinformation" in new media. The Truthiness Collaborative is a project at
USC's
Annenberg School "to advance research and engagement around the misinformation, disinformation, propaganda and other challenges to discourse fueled by our evolving media and technology ecosystem". ==See also==