"Hungry-Man Country
Fried Chicken" Several smaller companies had conceived of frozen dinners earlier (see Invention section below), but the first to achieve widespread and lasting success was
Swanson. The first Swanson-brand TV Dinner was produced in the United States and consisted of a
Thanksgiving meal of
turkey, cornbread
stuffing, frozen
peas and
sweet potatoes packaged in a tray like those used at the time for
airline food service. Each item was placed in its own compartment. The trays proved to be useful: the entire dinner could be removed from the outer packaging as a unit, the tray with its aluminum foil covering could be heated directly in the
oven without any extra dishes, and one could eat the meal directly from the tray. The product was cooked for 25 minutes at and fit onto a
TV tray table. The original TV Dinner sold for 98 cents, and had a first production run of 5,000 dinners. The name "TV dinner" was coined by
Gerry Thomas, often considered its inventor. In an interview long after the product's introduction, Thomas noted how
televisions were "magic" status symbols, and he thought the name "TV dinner" could attach the attributes of a popular medium to a convenient food item. Another source postulates that the box of the TV dinner was made to look like a television, and that TV trays (folding tray table furniture) soon appeared on the market. Much has changed since the first TV dinners were marketed. For instance, a wider variety of main courses – such as
fried chicken,
spaghetti,
Salisbury steak and
Mexican combinations – have been introduced. Competitors such as
Banquet and
Morton began offering prepackaged frozen dinners, too. Other changes include: • 1960 – Swanson added
desserts (such as apple cobbler and brownies) to a new four-compartment tray. • 1969 – The first Swanson TV breakfasts were marketed. Great Starts Breakfasts and breakfast sandwiches (such as egg and Canadian bacon) followed later. • 1973 – The first
Swanson "Hungry-Man" dinners were marketed; these contained larger portions of its regular dinners. The American football player
"Mean" Joe Greene was the "Hungry-Man" spokesman. • 1986 – The first microwave oven-safe trays were marketed. Modern-day frozen dinners tend to come in microwave-safe containers. Product lines also tend to offer a larger variety of dinner types. These dinners, also known as microwave meals, can be purchased at most supermarkets. They are stored frozen. To prepare them, the plastic cover is removed or vented, and the meal is heated in a microwave oven for a few minutes. They are convenient since they essentially require no preparation time other than the heating, although some frozen dinners may require the preparer to briefly carry out an intermediate step (such as stirring
mashed potatoes midway through the heating cycle) to ensure adequate heating and uniform consistency of component items. In the United Kingdom, prepared frozen meals first became widely available in the late 1970s. Since then they have steadily grown in popularity with the increased ownership of home freezers and microwave ovens. Demographic trends such as the growth of smaller households have also influenced the sale of this and other types of
convenience food. In 2003, the United Kingdom spent £5 million a day on ready meals, and was the largest consumer in Europe. Unfrozen pre-cooked ready meals, which are merely chilled and require less time to reheat, are also popular and are sold by most supermarkets. Chilled ready meals are intended for immediate reheating and consumption. Although most can be frozen by the consumer after purchase, they can either be heated from frozen or may have to be fully defrosted before reheating. Many different varieties of frozen and chilled ready meals are now generally available in the UK, including "
gourmet" recipes,
organic and
vegetarian dishes, traditional British and foreign cuisine, and smaller children's meals. ==Invention==