The Savoy-Plaza Hotel was purchased in 1962 by
Webb and Knapp. The companies also acquired the Emmet Arcade prior to August 1964.
Development , with
The Sherry-Netherland in the foreground In August 1964, the media reported that the Savoy-Plaza would be razed at the end of the 1965 World's Fair, and a 40-story building occupied primarily by GM would be constructed on the site. At the time, GM was housed in 1775 Broadway (now 3 Columbus Circle) at Broadway and 57th Street, three blocks west; GM had leased space in that structure since 1927, and it had become dilapidated. According to Stone, he wished "to create a building that will salute the skyline and enhance one of New York's finest neighborhoods". Plans for the GM Building were filed in January 1965, in spite of opposition to the proposed closure of the Savoy-Plaza. Cecilia Benattar, president and chief executive officer of the North American holdings of London Merchants, was to oversee development of the new structure. Even so, the Savoy-Plaza was already being shuttered in stages, and the Savoy-Plaza closed permanently at the end of June 1965. Demolition of the Savoy-Plaza began that year, but two existing tenants of the hotel had leases that were not scheduled to expire for several more years. Consequently, Benattar considered leaving a remnant of the old hotel in place unless London Merchants could reach an agreement with the lessees. The General Motors Building was nearly completed by October 1967, except for facade sheathing. Much of the controversy and boycott threats had decreased by then. The building was only the fourth major skyscraper to be developed on Fifth Avenue following World War II, after the
Tishman Building at 666, the Canada House at 680, and the Corning Glass Building at 717 Fifth Avenue. The replacement of the Savoy-Plaza with the General Motors Building spurred a movement to save other hotels nearby. This prompted the
New York City Planning Commission to rezone a three-block area around Grand Army Plaza in 1968.
20th-century use GM only expected to occupy part of the new building, leasing the remaining space through the Savoy Fifth Avenue Corp.
Morgan Guaranty took ground-story space on the Madison Avenue side for a bank branch. Other initial office tenants included
Bowater Paper Company, advertising firm
Leo Burnett Company, advertising firm Leber Katz Paccione, shipping line
Moore-McCormack, and stock brokerage
Reynolds & Co. In addition, cosmetics manufacturers Estee Lauder, Revlon, and Helena Rubinstein Inc., as well as advertising firm
Wells, Rich, Greene, took space in the building. Unlike at other structures, Savoy Fifth Avenue Corp did not offer to assume prospective occupants' leases. Because of the large concentration of perfume and cosmetics firms, the building was also initially nicknamed the "General Odors Building".
General Motors ownership GM opened the building and its ground-floor showroom on September 26, 1968, with a display of the company's 1969 car models. Ten thousand people visited the building on opening day. Initially, 3,027 GM workers took up about half the building's space. Early in its existence, the General Motors Building's window-washing union went on
strike for more than a month, and the facade became dirty. During this time, the building was used as a filming location for the 1969 movie
Cactus Flower; under an agreement with the union, the film crew threw eggs at the facade to dirty the facade again after filming was completed. Three of the stores in the plaza had opened by October 1969, when one of the retail spaces, leased to a
Longchamps, caught fire and was nearly destroyed. The next month, an
anti-Vietnam War bombing occurred on the 19th floor, damaging an elevator and slightly injuring one person. The Longchamps in the plaza's basement, damaged by the October 1969 fire, opened in 1970. Additional tenants signed leases for the GM Building during the decade, including
Bank of Boston International and Mercantile and Marine Inc. A pipe bomb, linked to the terrorist group
Fuerzas Armadas de Liberación Nacional Puertorriqueña, was placed outside the GM Building in 1977, but a homeless man dismantled the bomb before it could detonate. GM moved 700 of the 1,100 employees working in the building to
Detroit in February 1981, reducing their occupancy to 12 floors of the building or roughly . If the sale had been executed at that price, the sum would have been the largest ever paid for a office building in United States. However, the asking rate of was less than the comparable rate for the
Manufacturers Hanover Corporation office at
350 Park Avenue, which had sold the same year for . By December 1981, Manhattan real estate company
Corporate Property Investors (CPI) was negotiating to buy the structure. At the end of that month,
The Wall Street Journal reported that the building might sell for $385 million.
CPI management and ownership Rather than selling the building outright, GM sold an
option to CPI in January 1982, which allowed the latter firm to buy the building after 1991 at a minimum price of $500 million. CPI paid $500 million in cash to GM and, in exchange, received ten-year, 10 percent notes with annual
interest payments of $50 million. The deal, believed to represent the largest mortgage ever for an office property in New York City, also made CPI the managers of the building. The mortgages were significantly below market rates. Even so, some tenants signed leases of over during this time. Among the new office tenants in the 1980s were
Sanford C. Bernstein and Company. After GM's relocation, the 13th floor was renamed floor 12A at the request of Estee Lauder, a change that confused many building visitors. By the late 1980s, the General Motors Building, along with the Solow Building and the
Seagram Building, charged some of the city's highest rents. In spite of the fact that architects considered neither the General Motors Building nor the Solow Building to be architecturally distinguished, their proximity to Central Park allowed their respective owners to charge high rents. CPI started a three-year, $7.5 million renovation in 1990, re-
caulking the windows and replacing about 400 of the 43,000 exterior marble slabs. The following year, CPI exercised its option to buy the building from General Motors for $500 million. By 1995, GM was close to shuttering its New York City outpost and moving to
Westchester County. However, after employee demand and receiving tax breaks from the city of New York, GM signed a smaller lease for , compared to the they previously occupied. The first-floor GM showroom, which had occupied of retail space since the building opened, was shuttered. GM redesigned its showroom, which reopened in 1997 under the name "GM on Fifth".
21st-century use Donald Trump and Conseco ownership entrance at the base of the building By early 1998,
Vornado Realty Trust was planning to buy the General Motors Building from CPI for $700 million. That April, potential buyers began submitting purchase offers to Simon DeBartolo Group Inc. Some bidders began to withdraw their offers as the purchase price surpassed $750 million. The winning bid came from investment firm
Conseco and real-estate developer
Donald Trump, who purchased the building for $878 million. The group received a $700 million loan from
Lehman Brothers for the purchase, while Trump committed $15 million to $20 million of his own money to the deal. Conseco and Trump started renovating the plaza and ground story after their purchase. Trump installed his name in gold letters on the piers along Fifth and Madison Avenues, and he installed smaller signs at the building's four corners. He also hired
Der Scutt to renovate the lobby. The plaza, which had been unpopular with pedestrians because of its location below ground, was raised to ground level. Despite complaints about the CBS studio from the Sherry Netherland Hotel, the studio opened that November. By late 1999, Trump said he had leased office space in the building at ; at the time, the tenants included
Bank Melli Iran. That December, Conseco and Trump decided to divide the General Motors Building into 115 condominium units, ranging in size from a closet to the building's parking garage. The condominium arrangement, which was expected to net $2.25 billion, was highly atypical for an office building. Disagreement arose in 2000 when Stephen Hilbert resigned as the chief executive of Conseco; he was replaced by Gary Wendt, who sought to sell the company's stake to Trump for at least $295 million. Trump secured $900 million from
Deutsche Bank to refinance the building and, in July 2001, Trump agreed to pay Conseco $295 million in cash, notes, and residual interest, though Conseco wanted Deutsche Bank to
guarantee the notes' value. After the
September 11 attacks, Deutsche Bank was unable to provide such a guarantee because the General Motors Building was seen as a "trophy" property vulnerable to terrorism. Trump then filed a lawsuit against Conseco, alleging that the company had blocked him from refinancing the building. Furthermore, the retail space in the plaza remained empty for several years despite its redesign. Macklowe placed a nonrefundable down payment of $50 million to secure his acquisition of the GM Building. He also received a
floating-rate mortgage from
Deutsche Bank, as well as short-term equity and debt financing from
George Soros and
Vornado Realty Trust, using other buildings as
collateral. The acquisition was finalized that September. Another bidder, developer
Sheldon Solow, sought to block the sale before it was closed. Solow, as well as fellow bidder Leslie Dick, filed separate lawsuits against Macklowe in 2006 over the sale, which they both alleged was rigged in favor of Macklowe. Dick's lawsuit, which alleged a conspiracy from George Soros to prevent Dick from buying the building, was dismissed in 2009. Solow's lawsuit was dismissed the same year. The property was first recapitalized in January 2005, with new senior debt of $1.1 billion, and $300 million of preferred equity from Jamestown, a German retail real estate syndicator. Macklowe renovated the building for $150 million, creating the Apple Fifth Avenue space as well as of new retail space on the Madison Avenue side of the building. That December, the property was recapitalized again, with $1.9 billion in new senior debt. During this recapitalization, Macklowe also repurchased all of Jamestown's preferred equity stake, leaving them as sole owners. Macklowe personally pledged $1 billion, as well as interests in the GM Building and eleven other properties, as a
guarantee.
Boston Properties ownership By February 2008, the Macklowe Organization had no way to refinance the debt from the previous year. At the same time, Macklowe put the GM Building on the market for between $3.2 and $3.5 billion. Such a sale would generate tens of millions of dollars in tax revenue for the city government and the
Metropolitan Transportation Authority due to its high price. The GM Building was sold in May 2008 for an estimated $2.8 billion to a joint venture between Boston Properties,
Goldman Sachs Real Estate Opportunities Fund (backed by funds from
Kuwait and
Qatar), and
Meraas Capital (a Dubai-based real estate private equity firm). The sale was finalized the next month, being the largest single-asset transaction of 2008. Macklowe's ownership and subsequent sale was characterized in the 2014 book
The Liar’s Ball by Vicky Ward. By 2012, GM had moved the last of its executives out of the building. The
Early Show studio closed the same year when the show ended. after which the space was subleased by sports clothing company
Under Armour for a flagship store. Under Armour had planned to open a store in the building in 2019, but this was delayed because Apple needed some of that space for itself while the Apple Fifth Avenue store was being renovated. In April 2017, Boston Properties negotiated a new $2.3 billion mortgage from a group of unidentified lenders, the largest received by a New York City building since a $2.7 billion loan made for
Stuyvesant Town–Peter Cooper Village in late 2015. At the time, the building was appraised at $4.8 billion, making it one of the most valuable office buildings in New York City. The loan was securitized in a number of
commercial mortgage-backed security transactions by multiple banks including
Citigroup,
JPMorgan Chase,
Bank of America Merrill Lynch, Wells Fargo,
UBS, and
Deutsche Bank. and the following year, Boston Properties opened a tenant amenity area known as the Savoy Club on the second floor. ==Tenants==