Gennett Records was founded in
Richmond, Indiana, by the
Starr Piano Company in 1917. By the late 1930s, the label had produced more than 16,000
masters. The company had produced early recordings under the green or blue
Starr Records label as early as 1915. The new Gennett label was named after Harry, Fred, and Clarence Gennett, brothers and joint managers, and was an attempt to distinguish the label from its parent company and widen distribution beyond Starr piano stores. Early record pressings were outsourced but by October 1917, Starr Valley - home to the Starr Piano manufacturing campus along the Whitewater River - had a six-story phonograph and manufacturing and record-pressing facility. The early issues were
vertically cut in the
phonograph record grooves, using the hill-and-dale method of a U-shaped groove and sapphire ball stylus, but they switched to the lateral cut method in April 1919. Gennett first set up a
recording studio in
Manhattan,
New York City. Throughout the 1920s, the Manhattan studio saw artists such as Bailey's Lucky Seven, the
Original Memphis Five under the pseudonym Ladd's Black Aces, and in November 1924,
Louis Armstrong and the
Red Onion Jazz Babies. The bulk of the label's productions came out of the Richmond studio, which was long and wide with a control room separated by a double pane of glass. For sound proofing, a Mohawk rug was placed on the floor and drapes and towels were hung on the wall. Some have called the Richmond studio the "cradle of recorded jazz." Gennett recorded early
jazz musicians
Jelly Roll Morton,
Bix Beiderbecke, The
New Orleans Rhythm Kings,
Hoagy Carmichael,
Duke Ellington, The
Red Onion Jazz Babies, The State Street Ramblers,
Zack Whyte and his Chocolate Beau Brummels,
Alphonse Trent and his Orchestra and many others. Many of these jazz artists, such as Morton, the Rhythm Kings, and Oliver's band were popular at the
Lincoln Gardens and the
Friar's Inn nightclubs and had been sent by train to rural
Richmond by
Chicago Starr Piano store manager and talent scout Fred Wiggins. Gennett notably was among the first to record people of color as well as racially integrated sessions, Throughout the 1920s, Gennett pressed vanity records for the
Ku Klux Klan with red labels and gold KKK lettering, often listing performers such as the "100 percent Americans." Klan members politicized hymns with new lyrics, such as "Onward Christian Klansman" for "Onward Christian Soldiers" as well as custom songs such as "Daddy Swiped Our Last Clean Sheet and Joined the Ku Klux Klan." The label preserved several rare varieties of traditional Kentucky music thanks to the work of talent scouts Dennis Taylor and, eventually, one of Taylor's recruits the
Fiddlin' Doc Roberts, recording more Kentucky musicians than any other state. Classical ensembles around the
Midwest, such as the
Cincinnati Symphony Orchestra, traveled to Richmond to record. Gennett also recorded groups such as Gonzalez's Mexican Band, the Hawaiian Guitars, the National Marimba Orchestra, and the Italian Degli Arditi Orchestra. The
Birmingham store, in July and August 1927 under the direction of recording engineer Gordon Soule, which attracted many Southern country blues artists such as
Jaybird Coleman and Johnny Watson under the name
Daddy Stove Pipe. Many of the recording artists used
pseudonyms, such as the Seven Champions for Bailey's Lucky Seven, Skillet Dick and His Frying Pans for Syd Valentine and His Patent Leather Kids - a Black Indiana jazz trio, and the Hill Top Inn Orchestra for
Guy Lombardo and His Royal Canadians. Some Champion artists were not informed that their recordings were reissued under pseudonyms. Gennett issued a few early electrically recorded masters recorded in the
Autograph studios in Chicago in 1925. These recordings were exceptionally crude, and like many other Autograph issues can be easily mistaken for acoustic masters. Gennett began serious electrical recording in March 1926, using a process licensed from
General Electric which was found to be unsatisfactory. Although the quality of the recordings taken by the General Electric process was quite good, there were many customer complaints about poor wear characteristics of the electric process records. The composition of the Gennett biscuit (record material) was of insufficient hardness to withstand the increased wear that resulted when the new recordings with their greatly increased frequency range were played on obsolete phonographs with mica diaphragm reproducers. The company discontinued recording by this process in August 1926, and did not return to electric recording until February 1927, after signing a new agreement to license the
RCA Photophone recording process. The company also introduced an improved record biscuit which was adequate to the demands imposed by the electric recording process. The improved records were identified by a newly designed black label touting the "New Electrobeam" process. Recordings were not limited to music. In 1923, orator and statesman
William Jennings Bryan traveled to Richmond to record portions of his 1896
Cross of Gold speech, which was released in 1924. Throughout the 1930s, Fred Wiggins sold thousands of metal discs, which would be worth millions after Gennett's rise to fame, for scrap money, likely to make payroll for Starr Piano employees. The Starr record plant soldiered on under the supervision of Harry Gennett through the remainder of the decade by offering contract pressing services. For a time the Starr Piano Company was the principal manufacturer of Decca records, but much of this business dried up after Decca purchased its own pressing plant in 1938 (the
Newaygo plant that formerly had pressed Brunswick and Vocalion records). In the years remaining before
World War II, Gennett did contract pressing for New York-based jazz and folk music labels, including
Joe Davis, who briefly produced records on Gennett, Beacon, and Joe Davis labels that were pressed in Starr Valley. With the coming of the Second World War, the
War Production Board in March 1942 declared
shellac a
rationed commodity, limiting record manufacturers to 70% of their 1939 shellac usage. Newly organized record labels were forced to purchase their shellac from existing companies.
Joe Davis purchased the Gennett shellac allocation, some of which he used for his own labels, and some of which he sold to the newly formed
Capitol Records. Harry Gennett intended to use the funds from the sale of his shellac ration to modernize this pressing plant after Victory, but there is no indication that he did so. Gennett sold decreasing numbers of special purpose records (mostly sound effects, skating rink, and church tower chimes) until 1947 or 1948, and the business then faded away.
Brunswick Records acquired the old Gennett pressing plant for Decca. After Decca opened a new pressing plant in
Pinckneyville, Illinois, in 1956, the old Gennett plant in Richmond, Indiana, was sold to
Mercury Records in 1958. Mercury operated the historic plant until 1969 when it moved to a nearby modern plant later operated by
Cinram. ==Gennett Walk of Fame==