Pollyanna and talent management as Pollyanna After the failure of Liebler & Company, Tyler felt lost. He walked aimlessly for miles around Manhattan, until
Abe Erlanger came to his rescue once more. Erlanger suggested Tyler work in association with him as an independent producer. Tyler agreed, taking on the job of producing
Pollyanna in 1915, with financial backing from
Klaw and Erlanger. A sentimental piece,
Pollyanna was like
Mrs. Wiggs, more popular on the road than on Broadway, though it ran well there in 1916. For Tyler, the chief value of
Pollyanna came when he hired a teenage actress from Washington, D.C. to play the lead in the road company.
Helen Hayes Brown, who went by her middle name for billing, had been on stage since age five, but was little-known as yet. Tyler recognized her unique appeal, and was determined to broaden her cultural horizons to match her talent. Hayes wrote that though they never had a written contract, with Tyler she felt that at last she "had a professional home and some semblance of security". Tyler had her read the works of
Dumas père and
The French Revolution: A History by
Thomas Carlyle, to prepare for her first trip to France. Dawdling in Paris with her mother, Hayes missed Tyler arranged meetings in England with
J. M. Barrie and
George Bernard Shaw. Shaw and Tyler were long time acquaintances, having first clashed in 1905 over
Eleanor Robson, for whom
Major Barbara had been written. Hayes would have a surfeit of Eleanor Robson recollections from Tyler, but her most successful performances for him would be in
flapper roles. First, though, was the American production of
Dear Brutus by Barrie, starring
William Gillette. It was Barrie who had suggested Tyler look into producing
Mrs. Wiggs back in 1903, so Tyler was willing to lend out Helen Hayes. Critic
Heywood Broun was entranced with Hayes' performance in the dream daughter role, but rightly doubted Tyler's claim that she wasn't yet 18.
Tarkington's plays in
Clarence Booth Tarkington was an acclaimed novelist, but his attempts to write original plays had met with mixed results. Tyler produced his 1915 effort
The Ohio Lady, which played the Midwest for six weeks then was withdrawn. Tarkington and
Julian Street reworked it into
The Country Cousin, which Tyler again produced, starring
Alexandra Carlisle.
President Wilson and former president
Roosevelt both saw the play; Tyler would insert their laudatory remarks into newspaper ads. However, as with
Pollyanna, the biggest benefit from Tyler's perspective came with casting the post-Broadway tour. Carlisle recommended a then unknown actor,
Alfred Lunt, for the Boston engagement. Tyler took on managing Lunt, and encouraged Tarkington to view his performance. Tarkington was inspired to write a vehicle for Lunt, titled
Clarence, which would co-star Helen Hayes and
Glenn Hunter.
Clarence was a runaway hit on Broadway, playing for an entire season. Tyler launched a second company for
Clarence in Chicago, starring
Gregory Kelly and
Ruth Gordon. However, he infuriated Helen Hayes by pulling her from
Clarence and launching her in
Bab, the penultimate flapper role, which made her a star. Tarkington next wrote a political satire,
Poldekin starring
George Arliss, which Tyler produced on his own during 1920,
Klaw and Erlanger having dissolved their partnership the year before. It proved unpopular, so Tyler pulled it after a few weeks on Broadway. At Helen Hayes insistence, Tyler replaced it with a Tarkington comedy,
The Wren, which gave her a more adult role. Despite leading man
Leslie Howard,
The Wren did not fly. Tyler, to protect his investment in Hayes' career, quickly switched her to a popular comedy by
Sidney Toler,
Golden Days.
Eugene O'Neill When his youngest son
Eugene began writing plays,
James O'Neill would bring them to Tyler for comment. Tyler had known the future playwright since infancy, but said in his memoir that he didn't really read those early works. Instead, he just gave O'Neill senior some general encouragement about his son's efforts. Later, when Eugene O'Neill was already an acknowledged success, Tyler did work with him on two plays, one of which he produced on Broadway.
Chris Christopherson was the original title for what would become
Anna Christie. During the summer of 1919, Eugene O'Neill and Tyler exchanged correspondence on the play concerning the ending. O'Neill acknowledged Tyler's suggestion that it be reworked, but eventually revised the entire focus of the drama, by which time Tyler had dropped out of the picture.
The Straw was the only O'Neill play that Tyler produced. O'Neill's correspondence with Tyler pointed up the playwright's determination to evoke the actual atmosphere of a Tuberculosis sanitorium, despite Tyler's insistence the repeated coughing was a distraction.
The Straw was staged by and originally meant to star
John Westley, but he abruptly quit before opening night.
Otto Kruger replaced him at the last moment, and was judged to have done well by reviewer
Alexander Woollcott. However, Woollcott thought
Margalo Gilmore was "beyond her depth in the more critical role". Opening on Broadway during November 1921,
The Straw lasted only two weeks.
Kaufman and Connelly and
Glenn Hunter in
Merton of the Movies George S. Kaufman was a drama critic when Tyler gave him his first playwriting assignment, to add a part for
Lynn Fontanne in
Some One in the House, by
Larry Evans and
Walter Percival. Impressed with Kaufman's work, Tyler then offered him a commission to write an entire play for Fontanne. Kaufman accepted, but only if he could have
Marc Connelly as a collaborator. The play they wrote,
Dulcy had opening engagements in the Midwest before it ran on Broadway for 246 performances during 1921-1922. Even before
Dulcy finished its run on Broadway, Kaufman and Hart's second play for Tyler,
To the Ladies debuted there in February 1922. Starring Helen Hayes and Otto Kruger, it ran through to June 1922. Tyler agreed to produce for Kaufman and Connelly a musical revue called
The Forty-Niners in November 1922. They directed this series of sketches and songs, written by themselves and others, but it fell flat in the opinion of Alexander Woollcott. Kaufman and Connelly's most successful play for Tyler,
Merton of the Movies, also premiered the same month on Broadway. Tyler co-produced it with his old Liebler & Company colleague,
Hugh Ford, who also staged it. An adaptation of the
Harry Leon Wilson novel, the comedy starred
Florence Nash and Glenn Hunter in a Hollywood satire. The production lasted eleven months on Broadway, running to nearly 400 performances. Kaufman and Connelly's last collaboration with Tyler was a 1923 work called
The Deep Tangled Wildwood, a light satire on rural comedies. Hugh Ford again co-produced and staged the work. Critic Arthur Pollock said the jokes were good but there was little else to the play; it was withdrawn after two weeks on Broadway.
Talent mismanagement in
The Butter and Egg Man Tyler had no interest in making films, preferring the living theater for his medium. Helen Hayes called him a "19th Century gentleman", who "trailed a courtliness and refinement of taste", but who with his "goggles and duster", was already an anachronism in the 1920s. His benevolent despotism and antipathy to organized labor, despite having been a member of the printer's union, cost him the management of Helen Hayes. Resentful at having to join the
Actors' Fidelity League at Tyler's insistence, she was urged by her friends
Humphrey Bogart,
Helen Menken, and
Ethel Barrymore to join
Actors' Equity Association instead. Hayes was reluctant to cross Tyler, until
John Halliday told her that Tyler had favored
Lynn Fontanne over herself for a role opposite him. Hayes gave in to her friends' urging to leave Fidelity for Equity despite Tyler's threat to cut her off. In his memoir, Tyler acknowledged his mishandling of Kaufman and Connolly. He wrote that Booth Tarkington had warned him not to interfere with the duo's creative bent, that he should just let them go at it. Tyler, however, couldn't resist trying to channel them into what he thought they should do, and lost them as well.
Notable later productions From 1925 through 1935 Tyler would produce, often with Abe Erlanger's financial backing, two dozen Broadway plays, of which nine were revivals of stage classics. His original productions included the first play by
John Van Druten,
Young Woodley. Banned in the UK, it was first performed on Broadway in November 1925, directed by
Basil Dean, and starring Glenn Hunter and
Helen Gahagan. Burns Mantle judged both stars gave excellent performances, but also reported that "a considerable number of unpleasantly frank lines have been cut from the script". It ran through June 1, 1926 for 260 performances. Tyler and Basil Dean teamed up again for the American debut of
The Constant Nymph in December 1926. Already a hit in London, it starred
Glenn Anders and
Beatrix Thomson. It ran through April 16, 1927, for 148 performances.
Houseparty was produced by Tyler and Abe Erlanger in September 1929. Set during a fraternity house party at
Williams College, it featured
Harriet MacGibbon, whose character's accidental death is taken for murder. It lasted through February 1, 1930, for 173 performances. ==Last years==