The dirndl has passed through different periods in its history. These include (1) its origins as rural clothing, (2) development as a recognized folk costume, (3) evolution as a fashion style, (4) appropriation by the Nazis, (5) decline in popularity after the Second World War, followed by (6) a resurgence from 1990. Each of these periods has left an impression on the design and perception of the dirndl.
Origins The dirndl originated as a dress worn in rural areas, a more hardy form of the costume worn today. Folk costumes showed that the wearer belonged to a particular social class, occupation, religious persuasion or ethnic group. Differing designs developed in different regions, influenced by available materials and costumes in neighbouring regions, as well as trends in urban areas, royal courts and the military. Design elements of the dirndl, such as a dress consisting of a bodice and skirt worn over a blouse, were already present in the
kirtle, a garment commonplace in Europe between the Middle Ages and the 18th century. Similar elements also occur in other folk costumes, such as
tracht designs in other parts of Germany, the Norwegian women's
Bunad and the
Upper Carniola costume of
Slovenia. Distinctive features of the dirndl (including the tight bodice, lower neckline and wide skirt), developed from the women's fashions of the
royal court in the 17th century; over time, the court fashions made their way into urban and rural clothing. Alpine traditional costume spread to regions in Bavaria and Austria outside the mountains through migration in search of work. As a result, the dirndl developed over time into female Austrian servants'
work clothes. Distinctions developed between the everyday version of rural costumes and the version used for festive occasions; the festive version of each costume tradition was considered the ideal form. Although the rich usually led fashion, the middle classes and even peasants copied the trends among the wealthier classes. By 1800, dress styles were similar among many Western Europeans; local variation became first a sign of provincial culture and later a mark of the conservative peasant. Thus the spread of French fashions increased the contrast between the fashionable clothes of the wealthier classes and folk costumes, which were increasingly perceived as rustic, not fit for polite society. This point is illustrated by the first
Oktoberfest, held in 1810 to celebrate the wedding of Crown Prince Ludwig of Bavaria (later King
Ludwig I) to
Therese of Saxe-Hildburghausen; the citizens of Munich were invited to the festivities but were supplied with French clothes, since their folk costumes were not considered suitable for public occasions. Crepaldi said that the Romantics promoted emotion against the
rationalism of the
Enlightenment, individual freedom against academic dictates and national against global culture. In Germany, Austria and Switzerland, the Enlightenment was especially associated with France, which had sent its armies across Europe in the
Revolutionary and
Napoleonic Wars (1792–1815). In response to the humiliations of the repeated French invasions, the protagonists of German romanticism sought to strengthen their cultural heritage. The result was a flowering of research and artistic work centred around Germanic cultural traditions, expressed in painting, literature, architecture, music and promotion of German language and folklore. The promotion of folk costumes similarly strengthened national identity in a visible way, especially against French-inspired fashions. (1813–1890),
Frau in oberösterreichischer Tracht (Woman in folk costume from
Upper Austria) The earliest public promotion of tracht in the German-speaking world occurred in Switzerland, at the
Unspunnen festivals of 1805 and 1808. At both events, a parade of traditional costumes was held; the 1808 festival resulted in the formation of the Swiss National Costume Association. In Bavaria and Austria, the royal courts developed enthusiasm for the different costumes of the rural population, The first extensive description of traditional tracht in the different regions was given by the Bavarian official
Joseph von Hazzi (1768–1845). A comprehensive description of Bavarian national costumes was published in 1830 by the archivist Felix Joseph von Lipowsky. A parade of traditional costumes took place in 1835 at
Oktoberfest, to celebrate the
silver wedding anniversary of King
Ludwig I of Bavaria (reigned 1825–1848) and
Queen Therese. Under his successor
Maximilian II (reigned 1848–1864), traditional costumes were officially recognised as clothing suitable for wearing at the royal court. The king himself included officials wearing tracht in his court ceremonies and wrote in 1849 that he considered the wearing of folk costume of "great importance" for national sentiment. In 1859, the first association to promote folk costume was founded in
Miesbach in Bavaria. In the following years, similar tracht associations () were founded throughout Germany and Austria. The tracht associations promoted research and wearing of the traditional clothing in each region. This helped preserve the traditions against modern fashions; in contrast, the wearing of the traditional tracht declined in regions where the tracht associations were not active. The first umbrella organisation for the tracht associations was founded in 1890. originally from
Bielefeld in north-western Germany. After moving to
Munich with their family in 1895, they became interested in and began promoting Alpine tracht. In a personal memoir, Moritz Wallach later stated, "We saw a possibility to keep these irreplaceable traditions and to revitalize them.” The seamstresses employed by the Wallach brothers produced elegant dirndls from colourful printed fabrics, predominantly silk; these were exhibited by models in the Alpine resorts. A major breakthrough for the Wallach brothers came in 1910, when they organized and paid for the traditional costume parade for the 100th anniversary celebrations of the
Oktoberfest. Accordingly, he worked with commercial firms on finding material and designs that would allow the production of folk costume in large quantities. Consequently, Alpine tracht gained in general popularity and even spread to eastern Austria, where it had not been part of the traditional clothing culture. The dirndl was increasingly perceived as the Austrian national dress. In 1930, the Wallach brothers supplied the stage costumes for the operetta
The White Horse Inn (). The romantic comedy presented an idyllic picture of the Austrian Alps and had long runs in cities including
Berlin,
Vienna,
Munich,
London,
Paris and
New York. Inspired by the resolute innkeeper heroine, the dirndl became an international fashion phenomenon, always with an apron and usually with deep
décolletage. This widespread adoption was helped along by a general 1930s trend to a silhouette which matched the folk costume: full skirts, higher hemlines, broader shoulders and tailored waists. In addition, the film
Heidi, with
Shirley Temple in the lead role, became a hit in 1937. By that year, the dirndl was considered a 'must' in the wardrobe of every fashionable American woman. Viktor von Geramb, who had promoted the dirndl in Austria, lost his position at the University of Vienna in 1938 because of his public opposition to Nazi racial theory. He was especially criticized for his strong attachment to
Christian ideas of human worth. He was restored to his position at the university after the defeat of the Nazi régime in 1945. The
National Socialist Women's League established the office of the "Reich Commissioner for German costume" under the leadership of
Gertrud Pesendorfer (1895–1982). In 1938, she published dirndl designs by Gretel Karasek (1910–1992), which Pesendorfer described as "renewed costume". Pesendorfer claimed that Karasek made the following innovations from traditional designs: (1) the collar was removed, allowing display of décolletage; (2) long sleeves were replaced by puff sleeves; (3) the waist was emphasised with tighter lacing and buttons; and (4) the skirt was reduced to mid length. The overall effect accentuated the female form and especially the breasts. Its image had been tarred by association with the Nazis, like other Germanic traditions, such as beer-drinking and sausages. Traditional clothing was often associated with conservative political views. As a consequence, the dress was regarded as old-fashioned or rustic by many, especially those connected with the fashion industry. wearing a dirndl at an official reception, 1966A wider revival of interest came with the
1972 Summer Olympics in Munich. Led by Silvia Sommerlath (later
Queen Silvia of Sweden), the hostesses wore sky-blue dirndls as a promotion of Bavarian identity. In the 1980s, there was a further revival of interest in the dirndl, as traditional clothing was adopted by the environmental and anti-nuclear movements. The garment was praised in 2001 by designer
Vivienne Westwood during a visit to a fashion event in Austria. When some of the attendees criticised the garment as old-fashioned, she responded, "I do not understand you Austrians. If every woman wore a dirndl, there would not be any more ugliness". Subsequently, Westwood and her husband were honoured with the tile "Ambassador for Tracht" in 2010. Dirndls and lederhosen have long been standard attire for staff at
Volksfeste, but in the 1970s visitors at the festivals did not normally wear folk costume, even at
Oktoberfest. Simone Egger comments that the idea of wearing folk costume to Oktoberfest would previously have been considered "completely absurd, even embarrassing." Now the idea of wearing jeans to a Volksfest is unthinkable: folk costume is considered obligatory. According to journalist Michaela Strassmair, "As the international media arrived in
Munich for the World Cup, they all wanted to see the same picture and share it with the world: pretty girls in Munich wearing dirndls." Simone Egger concludes that the renewed popularity of traditional clothing is driven by desires for community and belonging, symbolized by folk costume. These desires stand in tension with the desire for individuality, expressed in alterations and decoration. Culture journalist Alfons Kaiser makes similar observations: The dirndl is increasingly attracting attention apart from its area of origin. In 2019,
The Times of India ran an article featuring
Bollywood actress
Celina Jaitley wearing a dirndl; she urged other Indian women to add the dress to their wardrobe. == Recent customs by country ==