Granula was invented in
Dansville, New York, by Dr.
James Caleb Jackson at the
Jackson Sanitarium in 1863. The Jackson Sanitarium was a prominent
health spa that operated into the early 20th century on the hillside overlooking Dansville. It was also known as Our Home on the Hillside; thus the company formed to sell Jackson's cereal was known as the Our Home Granula Company. Granula was composed of
Graham flour and was similar to an oversized form of
Grape-Nuts. A similar cereal was developed by
John Harvey Kellogg. It was also initially known as Granula, but the name was changed to Granola to avoid legal problems with Jackson. The food and name were revived in the 1960s, and fruits and nuts were added to it to make it a
health food that was popular with the health and nature-oriented
hippie movement. Due to this connection, the descriptors "granola" and "crunchy-granola" have entered colloquial use as a way to label people and things associated with the movement. Another major promoter was Layton Gentry, profiled in
Time as "Johnny Granola-Seed". In 1964, Gentry sold the rights to a granola recipe using oats, which he claimed to have invented himself, to Sovex Natural Foods for $3,000. The company was founded in 1953 in
Holly, Michigan by the Hurlinger family with the main purpose of producing a concentrated paste of brewers
yeast and
soy sauce known as "Sovex". Earlier in 1964, it had been bought by John Goodbrad and moved to
Collegedale, Tennessee. In 1967, Gentry bought back the rights for west of the
Rockies for $1,500 and then sold the west coast rights to Wayne Schlotthauer of Lassen Foods in
Chico, California, for $18,000. In 1969, during
Woodstock,
Lisa Law asked the festival organizers for $3,000 to buy, in
New York City,
rolled oats,
bulgar wheat,
wheat germ,
dried apricots,
currants,
almonds,
soy sauce, and
honey to make
muesli. Volunteers fed circa 130,000 people with
Dixie cups. In 1972, an executive at
Pet Milk,
St. Louis, Missouri, introduced Heartland Natural Cereal, the first major commercial granola. In 1974, McKee Baking (later
McKee Foods), makers of
Little Debbie snack cakes, purchased Sovex. In 1998, the company also acquired the Heartland brand and moved its manufacturing to Collegedale. In 2004, Sovex's name was changed to "Blue Planet Foods". == Granola bar ==