During his time in Australia in the 1890s,
William C. White convinced Seventh-day Adventist Edward Halsey, a baker at
John Harvey Kellogg's
Battle Creek Sanitarium, to emigrate to Australia. Halsey arrived in
Sydney,
New South Wales, on 8 November 1897. He rented a small bakery in Melbourne, and produced granola (made of wheat, oats, maize, and rye) and
Granose (the unsweetened forerunner to Weet-Bix). Halsey and his team sold it from door to door as an alternative to the fat-laden and nutrient-poor foods popular at the time. The business relocated to larger premises in
Cooranbong, New South Wales, next to the campus of the seminary which became
Avondale University College. in the Christchurch suburb of
Papanui. Sanitarium New Zealand and Sanitarium Australia are now separate companies, but work together. A factory was operating in
Palmerston North in New Zealand, but closed in the late 1990s. The
Hackney factory in
Adelaide, South Australia was closed in October 2010, followed by the Cooranbong factory in 2018. In June 2017, Sanitarium caused controversy when it objected to a specialty shop-owner based in Christchurch, New Zealand, trying to import 300 boxes of
Weetabix into the country. New Zealand Customs detained the boxes at the request of Sanitarium on the grounds the British-made Weetabix competed with and confused the branding of their own New Zealand-made 'Weet-bix'. Sanitarium faced a backlash in New Zealand as a result. After failing to come to a settlement, Sanitarium filed civil action against the shop owner. The case hearing began in the
High Court at Christchurch on 30 July 2018. Weetabix is also sold as "Whole Wheat Biscuits" in Australia (as international food). ==Tax exemption==