Morgan's career expanded into television presenting before he left the
Daily Mirror. He presented a three-part television documentary series for the
BBC titled
The Importance of Being Famous (2003), about fame and the manner in which celebrities are covered by modern media. At the annual
Pride of Britain Awards broadcast on
ITV, Morgan chaired a panel of prominent people who had chosen the recipients of the awards from 1999 to 2006. He co-hosted a current affairs interview show on
Channel 4 with
Amanda Platell,
Morgan and Platell. Morgan and Platell were put together because of their opposing political viewpoints; Platell interrogated guests from the right wing, Morgan from the left wing. The show was dropped after three series reputedly because of poor viewing figures, although the chairman of Channel 4
Luke Johnson was reported not to like the programme. Throughout 2006 Morgan appeared as a judge on the television show ''
America's Got Talent alongside Brandy Norwood and David Hasselhoff on NBC. Morgan was chosen by Simon Cowell as a replacement for himself because of the conditions of his American Idol contract. Morgan appeared as a celebrity contestant on Comic Relief Does The Apprentice in 2007 to raise money for the BBC charity telethon Comic Relief. After his team lost, Morgan was selected by Sir Alan Sugar as the contestant to be fired. In 2007, Morgan appeared as a judge for the second season of America's Got Talent
and also appeared as a judge on Britain's Got Talent on ITV with Amanda Holden and Simon Cowell. He also presented You Can't Fire Me, I'm Famous
on BBC One. He fronted a three-part documentary about Sandbanks for ITV entitled Piers Morgan on Sandbanks
in January 2008. In 2008, Morgan signed a two-year "golden handcuffs" deal with ITV in May, reportedly worth £2 million per year. As part of the deal, he would continue as a judge on Britain's Got Talent'' for at least two more series and front a new chat show. He also made some interview specials, plus three more documentaries from various countries. Morgan's golden handcuffs deal was the first signing by ITV's new director of television,
Peter Fincham. In February 2009 he began a three-part series,
Piers Morgan On..., which saw him visit
Dubai,
Monte Carlo and Hollywood. The programme returned for a second series in 2010 when Morgan visited Las Vegas in one episode. In 2009 Morgan also began hosting ''
Piers Morgan's Life Stories'' on ITV, with
Sharon Osbourne as the subject of the first episode. Other guests on the programme included
Cheryl and the then Prime Minister
Gordon Brown. On 17 January 2011 Morgan replaced
Larry King in
CNN's evening line-up with his show,
Piers Morgan Live. After poor ratings, the show was cancelled in February 2014 and ended its run in March 2014. Commenting on the viewing figures, Morgan said that he was "a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it." From 13 to 17 April 2015, Morgan guest-hosted five episodes of
Good Morning Britain on ITV and became a permanent co-host in November 2015, appearing alongside
Susanna Reid and
Charlotte Hawkins. He often clashed with Reid, who said of her colleague: "You can't help but go into battle with him every morning". Morgan left the series in March 2021 following a controversy over his remarks about
Oprah with Meghan and Harry, which included a heated on-air argument with
Alex Beresford. He also presented
Serial Killer with Piers Morgan, as part of the 2017 Crime & Punishment season on ITV. In October 2018, Morgan appeared as a cameo on
Hollyoaks.
Donald Trump Morgan was the winner of the US celebrity version of
The Apprentice in 2008. He was eventually the overall winner, being named Celebrity Apprentice by its host,
Donald Trump, on 27 March, ahead of his fellow finalist, the American country music star
Trace Adkins, and having raised substantially more cash than all the other contestants combined. Morgan was called "ruthless, arrogant, evil and obnoxious" by Trump in the final. Morgan stated he personally would not vote for Trump in the
2016 United States presidential election (though as a permanent resident of the United States, not a citizen, he is not qualified to vote). He predicted Trump's election as President of the United States and described himself as a close friend. Morgan interviewed Trump on
Good Morning Britain in March 2016. Morgan appeared on ITV's
Loose Women panel show in late January 2017, and was challenged to repudiate Trump. Nearly a fortnight later, on the American talk show
Real Time with Bill Maher, Morgan said "There is no Muslim ban", as "85% of the world's
Muslims are allowed in the country". Another participant in the discussion, Australian comedian
Jim Jefferies, immediately swore at Morgan and criticised his defence of Trump. After the novelist
J. K. Rowling tweeted "Yes, watching Piers Morgan being told to fuck off on live TV is *exactly* as satisfying as I'd always imagined", the two began an exchange of words on the social media site. Morgan criticised Trump after Trump had retweeted
Jayda Fransen, deputy leader of the small far-right fascist party
Britain First, in late November 2017. He tweeted to Trump: "What the hell are you doing retweeting a bunch of unverified videos by Britain First, a bunch of disgustingly
racist far-right extremists? Please STOP this madness & undo your retweets". In January 2018 Morgan presented
President Trump – The Piers Morgan Interview for ITV, which many thought of as "sycophantic" and a "
love-in" for Trump. Of respondents to a
Radio Times Twitter poll, 88% viewed Morgan as being not "tough enough" on Trump. In December 2018 Morgan wrote a letter to Trump formally applying to become
White House Chief of Staff. During Trump's state visit to the United Kingdom in
June 2019, Morgan once again interviewed Trump, this time at the
Churchill War Rooms. In April 2020, during the
COVID-19 pandemic, Morgan wrote a highly critical article of Trump's handling of the crisis in his column for
MailOnline. Morgan particularly took issue with Trump's suggestion of looking into "ingesting" disinfectant as a possible solution, describing it as "batshit crazy". In response to the criticism, Trump unfollowed Morgan on Twitter. In the aftermath of the
January 6 United States Capitol attack, Morgan stated that Trump was "mentally unfit" to remain as president. He claimed that the pandemic and
Trump's election loss that followed had "sent him nuts". In response to whether he regretted his support of Trump, Morgan said "No question. I never thought he was capable of this." In April 2022 Trump sat down with Morgan for an interview. Morgan told Trump that he had lost a free and fair election, Trump responded with calling him a fool and later walking out of the interview calling Morgan "dishonest". In 2023 Morgan said the Republican Party needed the "winner"
Ron DeSantis, not the "political suicide bomber" Trump after an interview where DeSantis expressed his confidence that he would beat
Joe Biden in the general election. Trump responded by attacking both DeSantis and Morgan, posting "
Ron DeSanctimonious is not working for the people of
Florida as he should be, he is too busy chatting with a Ratings Challenged TV Host from England".
Meghan, Duchess of Sussex Morgan was briefly a friend of
Meghan, Duchess of Sussex before she became the Duchess of Sussex, but said she cut him off early in her relationship with Prince Harry. He has been a regular critic of the couple since then, alleging they are hypocrites and claiming the Duchess is a social climber. When the couple stepped away from conducting official royal duties early in 2020, Morgan described them as being "the two most spoiled brats in history". Ten days later, he said: "Only surprised it took her so long to get Harry to ditch his family, the monarchy, the military and his country. What a piece of work." In a segment of
Good Morning Britain on 13 January, Morgan interviewed
Afua Hirsch, who accused parts of the British media of behaving in a racist manner towards the Duchess, an interpretation that Morgan said was "completely and grotesquely wrong". InfluencHers, a group of 100 African Caribbean women, advocated an advertisers' boycott of
Good Morning Britain. The campaigners described the programme as "sanctioning bullying and blatant unapologetic disrespect of women" in allowing Morgan's treatment of Hirsch. When challenged by
Decca Aitkenhead of
The Sunday Times in May 2020 over "his vendetta" against the Duchess, with Aitkenhead suggesting he had gone too far, Morgan said: "I think that's a perfectly fair criticism. It's probably not wise, if you're a columnist, to make things too personal. Have I taken things a bit too far? Probably. Do I think that will govern and temper how I talk about them going forward? Absolutely." On
Good Morning Britain on 8 and 9 March 2021, Morgan said he doubted the accuracy of the account given by the Duchess of Sussex, in the interview
Oprah with Meghan and Harry with
Oprah Winfrey, in which she spoke of her mental health issues, which included suicidal thoughts, and she and Harry alleged racist comments from the extended family. A tense on-air argument with his co-host
Alex Beresford on 9 March led him to walk off the set of the show. Beresford was highly critical of Morgan's attitude towards the Duchess, saying "She's entitled to cut you off if she wants to. Has she said anything about you after she cut you off? I don't think she has, But yet you continue to trash her". Later in the day, Morgan quit the programme. The UK's mental health charity
Mind expressed "disappointment" in Morgan's comments and said individuals with experience of mental health issues should be "treated with dignity, respect and empathy".
ITV plc's chief executive,
Carolyn McCall, defended the veracity of the Duchess's comments, adding "importantly everyone should".
ITV News reported the Duchess had complained directly to ITV's CEO about Morgan's comments about mental health, although the broadcaster was not officially commenting on these reports.
Ofcom received a complaint from her. Broadcaster
Andrew Neil described his departure as "a pity" for ITV because he had brought "energy, dynamism and controversy" to its morning broadcast schedule, adding "it had always lagged way behind the
BBC breakfast time show and people tuned in because of him." Neil expressed interest in Morgan joining
GB News instead. However, Neil later said that talks were affected by a disagreement: "he's [Morgan] got his own idea of what he is worth and we [GB News] have a slightly different idea of what he's worth". In Morgan's last week,
Good Morning Britain surpassed the ratings of BBC Breakfast for the first time, and ITV lost almost £200m in market value following his departure. The actor and comedian
Steve Coogan, a prominent supporter of press regulation, described Morgan as "symptomatic of the problem" with the British tabloid media and accused him of "bullying behaviour" regarding his attitude to the Duchess. On 29 November 2023 Morgan used his
Piers Morgan Uncensored show to reveal the names of two members of the British Royal Family who had allegedly had conversations about the skin colour of Meghan's baby, mentioned during an
interview with Oprah Winfrey in March 2021. Both Prince Harry and Meghan had refused to elaborate on who had made these claims. The journalist
Omid Scobie named the royals in the Dutch version of his book
Endgame, despite other versions not containing the names, and the book was pulled from sale. After Morgan had named the royals, a source for the family said they were "considering all options." Morgan defended his comments the following night, saying it was "entirely lawful" to name the Royals.
Ofcom complaints Morgan's comments during his tenure at
Good Morning Britain resulted in thousands of complaints to the British media watchdog
Ofcom. In 2015 Morgan was criticised by Ofcom for laughing as a guest repeatedly used the word 'fucking' live on air. Although Ofcom did not take action as his co-presenter
Susanna Reid quickly apologised, the watchdog expressed concern at his behaviour. In 2016 Ofcom received 70 complaints in relation to comments made by Morgan during an interview with the Christian magistrate Richard Page about gay marriage, comments that viewers felt "implied Christians were homophobic". Ofcom confirmed on 13 April 2016 that Morgan would not be investigated for his comments. On 21 January 2020 Morgan was accused of racism and received 1,095 Ofcom complaints for his comments relating to a Chinese dairy advert in which he said "He's using
ching chong ching milk". Morgan also spoke over the advert, saying "ching chang cho jo". He was accused online of using language that is used to antagonise Chinese people and of mocking the Chinese language. After receiving 41,015 complaints, Ofcom launched an investigation on 9 March 2021 into the remarks Morgan made about the Duchess of Sussex's mental health on
Good Morning Britain. The regulator confirmed on 12 March that the Duchess of Sussex had complained as well. On 17 March, it was reported that complaints against Morgan had reached 57,000, breaking Ofcom's record. Morgan remained defiant, stating "Only 57,000? I've had more people than that come up and congratulate me in the street for what I said. The vast majority of Britons are right behind me." Ofcom cleared
ITV of any wrongdoing in September 2021 and added that restricting Morgan's views would be a "chilling restriction" on freedom of speech but criticised his "apparent disregard" for the subject of suicide. Morgan described the ruling as "a resounding victory for free speech and a resounding defeat for Princess Pinocchios."
Feuds and banned television guests A feud between Morgan and
A. A. Gill began when Morgan described Gill's partner
Nicola Formby as a sex kitten on whom the mists of time had taken their toll and said she had shown him "porn shots" of herself. Gill said Morgan had made this up and called him a "pretty objectionable self-publicist". In May 2011 Morgan banned the actor
Hugh Grant from his shows on
CNN and ITV after Grant spoke out against the need for the tabloid press. On Twitter he responded: "Hugh Grant is now banned, in perpetuity, from @PiersTonight and Life Stories and anything else I ever do. Tedious little man." On 28 March 2012
MTV referred to the bad relations between Morgan and
Madonna, reporting that "Morgan has apparently felt slighted over the years by Madonna...he claims he was lied to by the singer's publicist." In September 2012 it was reported that Morgan had also banned the actor
Kelsey Grammer. Morgan himself said, "Kelsey Grammer saw a photo of
his ex-wife Camille in the open of our show and legged it."
TVGuide reported, "All plans were still a go for the segment until Grammer actually got in the hot seat and saw the footage the producers had planned to peg to the segment, including a picture of his ex-wife". On 26 September 2012, Fox 11 Los Angeles reported that "many say [it] was an ambush by Piers".
The Huffington Post reported that "before the interview was scheduled, it was made clear that Grammer would answer all questions, including those about [his ex-wife]. His sole request was not to show any images of her." On 4 February 2014 the transgender rights activist
Janet Mock appeared as a guest on
Piers Morgan Live to discuss her memoir,
Redefining Realness. After the interview aired, Mock sent a series of tweets criticising Morgan for describing Mock as being "formerly a man". Morgan responded that he had "never been treated in such a disgraceful manner" by a guest. On 5 February, Mock appeared as a guest again to debate the dispute. Morgan has repeatedly clashed with the comedian
John Cleese. In 2015, Cleese stated that he "truly detested" Morgan and had avoided him in a restaurant. He also said he thought Morgan was "in jail", erroneously stating that Morgan had "admitted" to authorising phone-hacking. Morgan responded that the "revulsion" between them was "mutual". When Cleese's tweet about detesting Morgan became his most popular to date, Cleese said "clearly I must insult the slimy, attention-seeking little prole more often". Morgan joked that he was glad to have been able to make Cleese "popular again". In 2017, Cleese told
Radio Times: "I always thought he was an awful creep [...] I just didn't want to have an encounter with him, and since then, he's been after me and I've been after him." Morgan strongly objected to the
Women's March on Washington on 21 January 2017, the day after
Trump's inauguration, describing protesters as "rabid feminists" and the multiple protests as being "vacuous". The actor
Ewan McGregor disagreed with Morgan's statements on the Women's March and pulled out of appearing on
Good Morning Britain the following Tuesday after discovering Morgan would be interviewing him, along with Reid. Morgan accused McGregor of being a "paedophile-loving hypocrite" for his past support of
Roman Polanski.
Piers Morgan Uncensored On 16 September 2021,
News UK announced its new channel
TalkTV would launch in 2022, with Morgan being the first name signed up. Morgan presented
Piers Morgan Uncensored weeknights from 25 April 2022, the first and second episodes contained a new interview with Donald Trump. On 7 March 2023, he won the Scoop of the Year award at the
British Sports Journalism Awards for his interview with
Cristiano Ronaldo in November 2022. In June 2023, he won the
TRIC award for the Interview of The Year award for the same broadcast. In February 2024, Morgan announced that
Piers Morgan Uncensored would no longer be broadcast on TalkTV and would instead be shown exclusively on YouTube. Since September 2025, a weekly highlights show from YouTube episodes of the show has aired on
Channel 5. During the
Gaza war, Morgan was criticised for his frequent use of the question "
Do you condemn Hamas?" at the beginning of interviews with pro-Palestinian guests, by
Mehdi Hasan,
Bassem Youssef and others. ==Personal life==