Broadcast Hee Haw premiered on CBS on June 15,
1969, as a summer series. The show played to the rural roots of its humor with the producers arranging with the network to have the show segments recorded and edited in Nashville at CBS affiliate WLAC-TV (now
WTVF). The network picked it up as a last-minute replacement for
The Smothers Brothers Comedy Hour, a popular but controversial variety show that had been canceled amid feuds between the
Smothers Brothers and the network censors over the show's topical humor. Though
Hee Haw had solid ratings overall (it sat at No. 16 for the
1970–71 season), it was dropped in July 1971 by CBS as part of the so-called "
Rural Purge" that abruptly canceled all of the network's country-themed shows, including those with still-respectable ratings. The success of shows like
Hee Haw was the source of a heated dispute in CBS's corporate offices: Vice President of network programming
Michael Dann, although he personally disliked the shows, argued in favor of ratings (reflecting audience size), while his subordinate,
Fred Silverman, head of daytime programming, held that certain demographics within total television viewership—in which
Hee Haw and the others performed poorly—could draw more advertising dollars. Silverman's view won out, Dann was fired, Silverman promoted, and CBS canceled its rural shows in the summer of 1971.
Syndication Undaunted, and noting that one instigating factor for the rural purge—the
Prime Time Access Rule—had opened up an opportunity for independent syndicated productions, ''Hee Haw's'' producers put together a syndication deal for the show, which continued in roughly the same format for the rest of its run. Peppiatt and Aylesworth's company, Yongestreet Productions (named for
Yonge Street, a prominent thoroughfare in their home city of
Toronto), maintained ownership of the series. At its peak,
Hee Haw often competed in syndication against
The Lawrence Welk Show, a long-running ABC program which had likewise been canceled in 1971, in its case in a purge of the networks' older demographic-leaning programs. Like
Hee Haw,
Lawrence Welk was picked up for syndication in the fall of 1971, in some markets by the same stations. The success of the two shows in syndication, and the network decisions that led to their respective cancellations, were the inspiration for a novelty song, "
The Lawrence Welk-Hee Haw Counter-Revolution Polka", performed by Clark; it rose to become a top 10 hit on the
Billboard Hot Country Singles chart in the fall of 1972.
Welk and
Hee Haw also competed against another music-oriented niche program that moved to syndication in 1971,
Soul Train. Originally a local program based in Chicago, the black-oriented program also went on to a very long run in syndication; unlike either program,
Soul Train entered the market after achieving success at the local level. In 1981, Yongestreet was acquired by
Gaylord Entertainment (best known for the
Grand Ole Opry and its related businesses). Mirroring the long downward trend in the popularity of variety shows in general that had taken place in the 1970s, ratings began to decline for
Hee Haw around 1986. That year, Owens departed as host, leaving Clark to continue with a celebrity guest host each week. The ratings decline continued into the early 1990s. In the fall of 1991, in an attempt to win back viewers, attract a younger audience, and keep pace with sweeping changes in the country music industry of the era, the show's format and setting underwent a dramatic overhaul. The changes included a new title (
The Hee Haw Show), more pop-oriented country music, and the barnyard-cornfield setting replaced by a city street and shopping mall set. The first of the new episodes aired in January 1992. The changes alienated many of the show's longtime viewers while failing to gain the hoped-for younger viewers, and the ratings continued their decline. During the summer of 1992, a decision was made to end first-run production, and instead air highlights of the show's earlier years in a revamped program called
Hee Haw Silver (as part of celebrating the show's 25th season). Under the new format, Clark hosted a mixture of classic clips and new footage.
Hee Haw Silver episodes also aired a series of retrospective looks at performers who had died since performing in highlighted content, such as
David "Stringbean" Akeman, Archie Campbell, Junior Samples, and Kenny Price. According to the show's producer,
Sam Lovullo, the ratings showed improvement with these classic reruns; however, the series was finally canceled in June 1993 at the conclusion of its 25th season.
Hee Haw continued to pop up in reruns throughout the 1990s and later during the following decade in a series of successful DVD releases from
Time Life.
Reruns After the show's syndication run ended,
reruns aired on
The Nashville Network from 1993 until 1995. Upon the cancellation of reruns in 1995, the program resurfaced a year later, for another run of reruns, ultimately concluding in 1997. Its 22 years in TV syndication (1971–93) was, during its latter years, tied with
Soul Train with the record for the longest-running American syndicated TV program (
Soul Train continued until 2006);
Hee Haw has fallen well behind several other American first-run syndicated shows since then. During the 2006–07 season
CMT aired a series of reruns and
TV Land also recognized the series with an award presented by
k.d. lang; in attendance were Roy Clark,
Gunilla Hutton,
Barbi Benton, the Hager twins,
Linda Thompson,
Misty Rowe, and others. It was during this point, roughly between the years of 2004 and 2007, that
Time Life began selling selected episodes of the show on DVD. Among the DVD content offered was the 1978 10th anniversary special that had not been seen since its original airing. CMT sporadically aired the series, usually in
graveyard slots, and primarily held the rights in order to be able to air the musical performances as part of their music video library (such as during the "Pure Vintage" block on
CMT Pure Country). Reruns of
Hee Haw began airing on
RFD-TV in September 2008, where it ran for 12 years, anchoring the network's Sunday night lineup, although beginning in January 2014 an episode airs on Saturday afternoon and the same episode is rerun the following Sunday night; those episodes were cut down to comply with the 44-minute minimum. In 2011, the network began re-airing the earliest episodes from 1969 to 1970 on Thursday evenings. That summer, many of the surviving cast members, along with a number of country artists who were guest stars on the show, taped a ''Country's Family Reunion
special, entitled Salute to the Kornfield
, which aired on RFD-TV in January 2012. The special is also part of Country's Family Reunion
s DVD series. Concurrent with the special was the unveiling of a Hee Haw
exhibit, titled Pickin' and Grinnin' '', at the
Oklahoma History Center in
Oklahoma City.
Hee Haw left RFD-TV in 2020 and then aired on the
Grand Ole Opry-operated
Circle network. In May 2024, after Circle had left terrestrial television and ceased carrying the series online, RFD-TV resumed carrying
Hee Haw. As part of the promotions for its DVD products, Time-Life also compiles and syndicates a half-hour
clip show series
The Hee Haw Collection. == Reception ==