Appointed by
Joseph Pulitzer as Paris correspondent for the
New York World, Steed joined
The Times in 1896 as a
foreign correspondent, working briefly out of Berlin before transferring successively to Rome (1897–1902) and then
Vienna (1902–1913). In 1914, he moved to London to take over as foreign editor of
The Times. During his time in Vienna he acquired a deep contempt for
Austria-Hungary. An
anti-Semite and a
Germanophobe, in an editorial conference of
The Times on 31 July 1914, Steed labelled efforts to stop the impending war as "a dirty German-Jewish international financial attempt to bully us into advocating neutrality". From 22 July 1914, Steed, in close agreement with
The Times' proprietor,
Lord Northcliffe, took a very bellicose line, and in editorials written on 29 and 31 July, Steed urged that the
British Empire should enter the coming war. Seen as a leading expert on Eastern Europe, Steed's views had much influence with decision-makers such as high-level bureaucrats and Cabinet politicians in the
First World War and its aftermath. During the war, Steed befriended anti-
Habsburg émigrés such as
Edvard Beneš,
Ante Trumbić,
Tomáš Masaryk and
Roman Dmowski and advised the British government to seek the liquidation of
Austria-Hungary as a war aim. In particular, Steed was a very strong advocate of uniting all of the South Slavic peoples, such as the
Croats, the
Serbs and the
Slovenes, into a federation, to be called
Yugoslavia. The
British Ambassador to Italy claimed in a diplomatic dispatch that Steed's fondness for the Yugoslav concept derived from a relationship that he maintained for a number of years "filially I believe rather maritally" with a
Slavic woman from the
Balkans. In October 1918, Steed met with Serbian Prime Minister
Nikola Pašić to gain his support for the Yugoslav concept but was deeply angered when he learned that Pašić saw the new state as merely as extension of
Greater Serbia and had no intention of sharing power with the Croats or the Slovenes. Steed charged Pašić with being a new "sultan" and severed his friendship with him. ==Editor of
The Times==