I Love New York

The logo consists of the capital letter I, followed by a red heart symbol (), below which are the capital letters N and Y, set in the rounded slab serif typeface American Typewriter. It comprised the letter I and a heart shape, followed by NY, all on the same line. As the idea developed, he decided to stack the I and the heart shape on a line above the NY characters, later stating that he may have been "subliminally" influenced by Robert Indiana's LOVE pop art image. Glaser expected the campaign to last only a couple months and did the work pro bono. The image became especially prominent following the September 11 attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the "I Love New York" logo as a sign of their support. Glaser created a modified version to commemorate the attacks, reading "I Love NY More Than Ever", with a little black spot on the heart symbolizing the World Trade Center site. The black spot approximates the site's location on lower Manhattan Island. The poster was printed in the New York Daily News and was a fundraiser for New York charities supporting those affected by the attacks. Added text at the bottom encouraged people to "Be generous. Your city needs you. This poster is not for sale." ==New York State anthem==

"I Love New York" was written and composed by Steve Karmen in 1977 as part of the advertising campaign. In 1980, Governor Hugh Carey declared it as New York's state anthem, although not officially enacted into law. In a move that was remarkable for Karmen, who is well known for retaining the publishing rights to his songs, he gave the rights to the song to the state for free. Karmen wrote a new verse for the song in 2020, during the height of the COVID-19 pandemic in New York City to emphasize the city's resilience. However, it was never commercially recorded nor used. Lyrics Original 1977 lyrics: Additional verse written in 2020: ==Imitations==

in the style of "I love NY" The logo has become a pop-culture icon, inspiring imitations in every corner of the globe. Merchandise proclaiming "I ..." can be found wherever tourists gather. Parodies, such as "I ♠ My Pets" or "I ♣ Seals", have also appeared. Facetious expressions beginning "I heart...", are based on a literal reading of the logo (e.g., the 2004 independent film I Heart Huckabees and the audio conglomerate iHeartMedia). New York state government has repeatedly attempted to uphold its trademark; by 2005, the state had filed nearly 3,000 objections against imitators, and 100 "trademark objections and cease-and-desist letters" were filed in 2012 alone. Some objections have been ruled void, such as when a court concluded in 1980 that the producers of Saturday Night Live did not infringe on the copyrights of the "I Love New York" campaign with its "I Love Sodom" skit, ruling instead that it was a parody. wearing a T-shirt with the logo translated into Arabic (2003) In March 2023, as part of a revitalisation campaign after the COVID-19 pandemic, the Partnership for New York City introduced "We ❤️ NYC", a "modern twist" on the logo designed by a team led by Graham Clifford, which was posted throughout the city. The text changes the state abbreviation "NY" to the city abbreviation "NYC", and the pronoun from "I" to "We". The graphic uses a sans-serif font in all caps, in which the heart symbol has shading and is larger and placed further off-center than in the "I NY" graphic. Media reported criticism of both the slogan as unoriginal and the design as inelegant. ==See also==