International broadcasting

Origins carried out the first short wave transmissions over a long distance. Guglielmo Marconi pioneered the use of short wave radio for long-distance transmissions in the early 1920s. Using a system of parabolic reflector antennae, Marconi's assistant, Charles Samuel Franklin, rigged up a large antenna at Poldhu Wireless Station, Cornwall, running on 25 kW of power. In June and July 1923, wireless transmissions were completed during nights on 97 meters from Poldhu to Marconi's yacht Elettra in the Cape Verde Islands. High speed shortwave telegraphy circuits were then installed from London to Australia, India, South Africa and Canada as the main element of the Imperial Wireless Chain from 1926. In 1927, Marconi also turned his attention toward long distance broadcasting on shortwave. His first such broadcasts took place to commemorate Armistice Day in the same year. He continued running a regular international broadcast that was picked up around the world, with programming from the 2LO station, then run by the BBC. The success of this operation caught the BBC's attention who rented out a shortwave transmitting station in Chelmsford, with the callsign G5SW, to Marconi. The BBC Empire Service was finally inaugurated on December 19, 1932, with transmissions aimed towards Australia and New Zealand. Expansion headed Ministry of Public Enlightenment and Propaganda in Nazi Germany. International broadcasting was an important element in Nazi propaganda. Other notable early international broadcasters included Vatican Radio (February 12, 1931), Radio Moscow, the official service of the Soviet Union (renamed the Voice of Russia, following the collapse of the Soviet Union). Clarence W. Jones started transmitting on Christmas Day, 1931 from Christian missionary radio station HCJB in Quito, Ecuador. Broadcasting in South Asia was launched in 1925 in Ceylon – Radio Ceylon, now the Sri Lanka Broadcasting Corporation is the oldest in the region. Shortwave broadcasting from Nauen in Germany to the US, Central and South America, and the Far East began in 1926. A second station, Zeesen, was added in 1931. In January 1932, the German Reichspost assumed control of the Nauen station and added to its shortwave and longwave capacity. Once Adolf Hitler assumed power in 1933, shortwave, under the Auslandsrundfunk (Foreign Radio Section), was regarded as a vital element of Nazi propaganda. German shortwave hours were increased from two hours a day to 18 per day, and eventually twelve languages were broadcast on a 24-hour basis, including English. A 100 kilowatt transmitter and antenna complex was built at Zeesen, near Berlin. Specialty target programming to the United States began in 1933, to South Africa, South America, and East Asia in 1934, and South Asia and Central America in 1938. German propaganda was organized under Joseph Goebbels, and played a key role in the German annexation of Austria and the Munich Crisis of 1938. In 1936, the International Radio Union recognized Vatican Radio as a "special case" and authorized its broadcasting without any geographical limits. On December 25, 1937, a Telefunken 25-kW transmitter and two directional antennas were added. Vatican Radio broadcast over 10 frequencies. During the Spanish Civil War, the Nationalist forces received a powerful Telefunken transmitter as a gift of Nazi Germany to aid their propaganda efforts, and until 1943 Radio Nacional de España collaborated with the Axis powers to retransmit in Spanish news from the official radio stations of Germany and Italy. World War II During the Second World War, Russian, German, British, and Italian international broadcasting services expanded. In 1938 the British BBC launched international services in German, French and Italian. In 1942, the United States initiated its international broadcasting service, the Voice of America. In the Pacific theater, General Douglas MacArthur used shortwave radio to keep in touch with the citizens of the Japanese-occupied Philippine Islands. Several announcers who became well known in their countries included British Union of Fascists member William Joyce, who was one of the two "Lord Haw-Haw"s; Frenchmen Paul Ferdonnet and André Olbrecht, called "the traitors of [Radio] Stuttgart"; and Americans Frederick William Kaltenbach, "Lord Hee-Haw", and Mildred Gillars, one of the two announcers called "Axis Sally". Listeners to German programs often tuned in for curiosity's sake—at one time, German radio had half a million listeners in the U.S.--but most of them soon lost interest. Japan had "Tokyo Rose", who broadcast Japanese propaganda in English, along with American music to help ensure listeners. During World War II, Vatican Radio's news broadcasts were banned in Germany. During the war, the radio service operated in four languages. Meanwhile, in East Germany, the Nauen site began transmitting Radio DDR, later Radio Berlin International, on October 15, 1959. In addition to these states, international broadcast services grew in Europe and the Middle East. Under the presidency of Gamal Nasser, Egyptian transmitters covered the Arab world; Israel's service, Kol Yisrael, served both to present the Israeli point of view to the world and to serve the Jewish diaspora, particularly behind the Iron Curtain. Radio RSA, as part of the South African Broadcasting Corporation, was established in 1966 to promote the image of South Africa internationally and reduce criticism of apartheid. It continued in 1992, when the post-apartheid government renamed it Channel Africa. Ironically, the isolationist Albania under Enver Hoxha, virtually a hermit kingdom, became one of the most prolific international broadcasters during the latter decades of the Cold War, with Radio Tirana one of the top five broadcasters in terms of hours of programming produced. Estimated total programme hours per week of some external broadcasters Today At the end of the Cold War, many international broadcasters cut back on hours and foreign languages broadcast, or reemphasized other language services. For example, in 1984, Radio Canada International broadcast in English, French, German, Spanish, Czech/Slovak, Hungarian, Polish, Russian, and Ukrainian. In 2005, RCI broadcast in English, Chinese, Arabic, Russian, and Spanish. There is a bigger trend towards TV (e.g. BBC World News, NHK World, CCTV-9) and news websites. Some services, such as Swiss Radio International, left shortwave altogether and exist in Internet form, Swissinfo. Radio Canada International ceased shortwave broadcasting in 2012 becoming a purely online service producing podcasts and maintaining a website in several languages. Radio Netherlands ceased broadcasting in 2012 and was transformed into RNW Media, an NGO that trains youth in developing countries to use digital media for social change. Radio Moscow's successor, Voice of Russia, was disbanded in 2014 and replaced by Sputnik, a multimedia news platform, which does not broadcast on shortwave. Other shortwave broadcasters have ceased operations entirely since the 1990s. In addition, new standards, such as Digital Radio Mondiale, are being introduced, as well as sending programs over the Web to be played back later, as "podcasts". International broadcasting using the traditional audio-only method will not cease any time soon due to its cost efficiencies. However, international broadcasting via television is considered more strategically important at least since the early 2000s. The BBC World Service was the first broadcaster to consider setting up a satellite television news and information channel as far back as 1976, but ceded being the first to CNN (that had primary access to Canada soon after launch). The defunct BBC World Service Antigua Relay Station was built in 1976, but its setup costs were not known to have been part of the BBCWS decision processes at the time. In the early 1990s, many international (as well as domestic) 24-hour news and information channels launched as part of the post-Cold War prosperity bubble. There was another burst of global news channels launching in the late 2000s as part the developing world trying to catch up with the developed world in this area. In the early 2020's, many of the public international broadcasters that court audiences abroad have seen their budgets shrink, with the exception of Deutsche Welle, while state media outlets from authoritarian countries like Russia, China and Iran have been increasing their budgets since the early 2000's. Authoritarian states have also sought to expand their reach by buying advertising on social media, like Facebook, and covertly co-opting influencers. == Reasons for international broadcasting ==