The company began in 1926 as an importer and distributor of dry goods and clothing, located in Sam and Beatrice Irwin's house. Later on, the company moved to a warehouse in the west end of
Toronto and focused mainly on toys. Sam and Beatrice's sons, Arnold and Mac Irwin, took over management of the company in the years to follow. Most of Irwin's profits came from distributing other (usually
American) companies' toys. Almost all of the more popular toys available in Canada until the early 1990s were distributed by Irwin. Major American companies wished to sell their toys in Canada, but did not open Canadian branches because of the lower population and
tariffs which would generate less income for them. Irwin's success came mainly due to their licensing and contract manufacturing of American companies
Kenner and
Parker, where Irwin was the Canadian importer and distributor of their products. The business found success with the help of the
Hula Hoop,
Slinky,
Frisbee, and later on in the century with the popular
Star Wars action figures,
Care Bears and the
Easy-Bake Oven. In the early 1980s, the
Atari Video Computer System was a success, and Irwin was the Canadian distributor. Irwin would also acquire the rights to the
Sega video game brand in Canada later on. The video game sales helped fuel revenues of $100 million and growth for the company. The company also had a junior shareholders program to have children become interested in the toy company and introduce them to the stock market. The company had 350 employees at their downtown Toronto factory. From 1972 to 1987, Ed Hurst, Jerry Inch and Bob Blakely, in charge of Irwin's Frisbee promotions, were instrumental in the introduction of disc sports (Frisbee) across Canada. With the use of performing Frisbee athletes
Ken Westerfield and Jim Kenner, Irwin partnered with several major companies such as
Lee Jeans,
Orange Crush, and
Air Canada. Together they sponsored Frisbee show tours and the beginning of organized disc sports programs in Canada. Two successful nationally sponsored tournaments were the Canadian Jr Frisbee Championships and the Canadian Open Frisbee Championships (1972-1985). During the 1980s and 1990s, major American companies such as
Hasbro,
Mattel, and Kenner, acquired many of the companies which Irwin did business with. In the 1980s, with the introduction of the
Free Trade Agreement and later, the
North American Free Trade Agreement, it became less expensive for American companies to form their own Canadian branches, and Irwin lost many business deals as major toy companies began to distribute toys themselves. In 1989, Irwin Toy challenged the constitutionality of a Quebec law prohibiting advertising directed toward children. The
Irwin Toy Ltd. v. Quebec (Attorney General) case reached the Supreme Court resulting in a landmark ruling regarding the interpretation of
freedom of expression provision in the
Canadian Charter of Rights and Freedoms. As Irwin Toy faced financial and business difficulties, the company was sold to a private investment group, LivGroup Ltd. of Toronto in 2001 for approximately $55 million. Eighteen months after the buyout, Irwin Toy, now owned by Richard Ivey and Jean Marie Halde of Toronto, declared bankruptcy and entered into creditor supported
liquidation. The original factory was sold to developers for $10 million and converted into a condominium called Toy Factory Lofts. Following liquidation, the company officially closed down, then in 2003 was re-purchased by the former employees, George and Peter Irwin. == Brands and toys distributed ==