in 2014 Oliver's first job was a
pastry chef at
Antonio Carluccio's Neal Street restaurant, where he first gained experience at preparing
Italian cuisine, and developed a relationship with his mentor
Gennaro Contaldo; later in his career Oliver employed Contaldo to help run his chain of high street restaurants, Jamie's Italian. Oliver moved to the
River Cafe in Fulham, as a
sous-chef. He was noticed there by the
BBC in 1997, after making an unscripted appearance in the documentary
Christmas at the River Cafe. In 1999, Oliver's
BBC Two show
The Naked Chef debuted, and his cookbook became a bestseller in the United Kingdom. That same year, he was invited to prepare lunch for Prime Minister
Tony Blair at
10 Downing Street. following BBC Two's decision not to renew his contract with the network, after Oliver had appeared in similarly-themed TV cookery advertisements for
Sainsbury's supermarket. His first Channel 4 series was a documentary, ''
Jamie's Kitchen'', which began in November 2002, and followed the setting up of Fifteen restaurant in London. Oliver's
holding company, Jamie Oliver Holdings Ltd., earned enough for Oliver to be listed on
The Sunday Times list of richest Britons under 30 in 2005. Oliver's net worth was estimated in 2014 at £240 million. A decade later, his net worth was estimated at £173 million. Oliver was chosen by
Disney Pixar to provide the voice of the health inspector in the UK version of
Ratatouille. In December 2009, Oliver received the 2010
TED Prize. He hosted ''
Jamie's 15 Minute Meals'' on
Channel 4, which aired for 40 episodes in 2012.
Restaurants Oliver's restaurant Fifteen, in Westland Place, London continued to train young adults who have a disadvantaged background for careers in the restaurant business until its closure on 21 May 2019. The Fifteen Foundation opened further restaurants in
Amsterdam,
Cornwall (May 2006) and
Fifteen Melbourne, Australia (September 2006). The Melbourne restaurant cut ties with Oliver in 2011. The London, Amsterdam and Cornwall restaurants closed in 2019 when his restaurant group went into administration. In June 2008, Oliver launched a restaurant, Jamie's Italian, his first high street business venture, in
Oxford, England. At its peak, there were 42 Jamie's Italian restaurants in the UK. The brand was franchised via the Jamie Oliver Restaurant Group (JORG), and included branches in Australia (which Oliver part-bought back in November 2016 after its founders went bankrupt), Canada, Cyprus, Hong Kong, Iceland, Ireland, Qatar, Russia, Taiwan, Turkey, the UAE and Singapore. In 2011, Oliver, an advocate of cooking meals from scratch and using local produce, caused controversy after it turned out the sauces used in Jamie's Italian in Glasgow were from an industrial park almost away in
Bicester. That same year, he came under fire for lack of food safety protections in his restaurants and illnesses associated with under-cooking mincemeat that may have been contaminated with
E. coli. In 2011, Oliver set up Barbecoa, a barbecued meat-based restaurant with his friend, American barbecue expert Adam Perry Lang. There were two outlets, both in London, one in Piccadilly and a second in
St Pauls. In 2014 the Piccadilly outlet voluntarily closed for 24 hours after hygiene inspectors gave it the second-lowest rating.
The Times reported they had found mouse droppings, mouldy carcasses and out-of-date meat. In February 2018, JORG confirmed that they had "instructed a firm of
real estate agents to ascertain the potential value and market suitability of two of our sites". On 19 February 2018, Barbecoa Ltd went into administration, with Oliver immediately buying back the St Paul's site in a pre-packed agreement via a new subsidiary. In 2014, he partnered with
Toronto restaurateur King Street Co. and executive chef Rob Gentile to open 10 planned branches of Jamie's Italian, including a location in
Yorkdale Shopping Centre. The business collapsed in 2020. In January 2017, chief executive Simon Blagden announced the closure of six restaurants in the UK affecting 120 jobs, at sites in
Aberdeen,
Cheltenham,
Exeter,
Royal Tunbridge Wells, and in London at
Ludgate and
Richmond. The group went into
administration on 21 May 2019 with 22 of 25 restaurants closed and 1,000 jobs lost. Jamie's Italian restaurants and Jamie Oliver's Diner at
Gatwick Airport continued operations until they were sold to catering company
SSP Group. Jamie Oliver's Fifteen Cornwall at Watergate Bay, as well as 61 overseas locations and the catering services operated by
Aramark in the U.S., are all operated by franchisees so they were unaffected. In January 2020,
KPMG, the firm administrators, said that most of the £80 million the chain owed after its collapse will not be recovered. Hundreds of suppliers, as well as some town councils, will bear the brunt of the losses. In 2020, an
employment tribunal ruled that Oliver's restaurants had broken labour laws by failing to consult employees prior to making them redundant. In November 2023, Oliver opened a new restaurant, Jamie Oliver Catherine Street, in London, his first since the collapse of Jamie's Italian. It was launched in partnership with
Andrew Lloyd Webber's
LW Theatres at the
Theatre Royal, Drury Lane. In March 2024, Oliver opened a restaurant in
Serbia, Jamie's Italian Belgrade, in the
Belgrade Waterfront quarter. In March 2026, Oliver reopened Jamie's Italian in London, backed by the investors of the Italian chain
Prezzo.
Television shows Books Oliver has published over 30 books. He is the second-best-selling British author, behind
J. K. Rowling, and the best-selling British non-fiction author since records began. , Oliver had sold more than 14.55 million books, generating just under £180m for the chef. In 2023, Oliver released his first children's book "Billy and the Giant Adventure". A sequel,
Billy and the Epic Escape was released the following March, depicted the same children as the first book on a fantastic summer vacation. Led by an Australian
Indigenous Australian education advocacy group, the sequel was sharply criticised for its representation of Indigenous Australians, and as being insensitive to the history of the
Stolen Generations. In November, Oliver recalled the book and said he apologised for unintentionally causing offence. •
The Naked Chef (
Michael Joseph, 1999) •
The Return of the Naked Chef (Michael Joseph, 2000) • Published in the United States as
The Naked Chef Takes Off (
Hachette, 2001) •
Happy Days with the Naked Chef (Michael Joseph, 2001) • ''Jamie's Kitchen'' (Michael Joseph, 2002) •
Funky Food for Comic Relief (
Penguin, 2003) • ''Jamie's Dinners'' (Michael Joseph, 2004) • ''Jamie's Italy'' (Michael Joseph, 2005) •
Something for the Weekend (Penguin, 2005) •
Cook with Jamie: My Guide to Making You a Better Cook (Michael Joseph, 2006) • ''Jamie's Little Book of Big Treats'' (Penguin, 2007) •
Jamie at Home: Cook Your Way to the Good Life (Michael Joseph, 2007) • ''Jamie's Ministry of Food: Anyone Can Learn to Cook in 24 Hours'' (Michael Joseph, 2008) • Published in the United States as ''Jamie's Food Revolution: Rediscover How to Cook Simple, Delicious, Affordable Meals'' (Hachette, 2008) • ''Jamie's Red Nose Recipes'' (Penguin, 2009) • ''Jamie's America'' (Michael Joseph, 2009) •
Jamie does...Spain, Italy, Sweden, Morocco, Greece, France (Michael Joseph, 2010) • ''Jamie's 30-Minute Meals'' (Michael Joseph, 2010) • ''Jamie's Great Britain'' (Michael Joseph, 2011) • ''Jamie's Monster Bake Sale'' (Penguin, 2011) • ''Jamie's 15-Minute Meals'' (Michael Joseph, 2012) •
Save with Jamie (Michael Joseph, 2013) • ''Jamie's Comfort Food'' (Michael Joseph, 2014) •
Everyday Super Food (Michael Joseph, 2015) •
Super Food Family Classics (Michael Joseph, 2016) • ''Jamie Oliver's Christmas Cookbook'' (Michael Joseph, 2016) •
5 Ingredients – Quick & Easy Food (Michael Joseph, 2017) •
Jamie Cooks Italy (Michael Joseph, 2018) • ''Jamie's Friday Night Feast Cookbook'' (Michael Joseph, 2018) •
Veg: Easy & Delicious Meals for Everyone (Michael Joseph, 2019) •
7 Ways (Michael Joseph, 2020) •
Together (Michael Joseph, 2021) •
One: Simple One-Pan Wonders (Michael Joseph, 2022) •
5 Ingredients Mediterranean (Michael Joseph, 2023) •
Simply Jamie (Michael Joseph, 2024) •
Easy Air Fryer: Big & Bold Delicious Food (Michael Joseph, 2025) •
Eat Yourself Healthy: Food to Change Your Life (Michael Joseph, 2025) •
BBQ (Penguin Books, 2026)
Other media appearances Oliver has twice guest-hosted Channel 4's
The Friday Night Project and has appeared twice in the "Star in a Reasonably-Priced Car" segment of
BBC Two's
Top Gear. In his first appearance he attempted to make a green salad in the back of his
Volkswagen Microbus, which was fitted with a
Porsche engine, while
the Stig drove it around the
Top Gear test track. Oliver is the second British celebrity chef (after
Robert Irvine) to appear as a challenger on
Iron Chef America, taking on Iron Chef
Mario Batali in 2008 in a losing battle with
cobia as the theme ingredient. Oliver was one of the judges in the ''
Oprah's Big Give'' hosted by
Oprah Winfrey in the United States in 2008. Oliver had an Australian tour in 2006, when he performed in Sydney and Melbourne. Following the entertaining format of his first live show, the 2006 Australian tour featured special guests including mentor
Gennaro Contaldo, and students from Fifteen London. He performed a new song written by Leigh Haggerwood called
Fish Stew which Oliver cooked to and also drummed along to at the end of the show. The shows were featured in a one-off TV documentary called
Jamie Oliver: Australian Diary. On 27 December 2022, Oliver was the guest editor on the
Today Programme on
BBC Radio 4. Oliver appeared as himself in the music video for Irish singer
CMAT’s single "The Jamie Oliver Petrol Station", which was released on 14 March 2026.
Advertising From June 2000, Oliver became the public face of the
Sainsbury's supermarket chain in the UK, appearing on television and radio advertisements and in-store promotional material. The deal earned him an estimated £1.2 million every year. He was criticised by
Sainsbury's CEO
Justin King after Oliver criticised the "junk" sold by supermarkets that ends up in the lunchboxes of millions of children. King reportedly hit back, saying: "Dictating to people—or unleashing an expletive-filled tirade—is not the way to get engagement." In July 2011, after eleven years, the partnership between Oliver and Sainsbury's ended. The final television advertisement was for Christmas 2011. Oliver also promotes a range of non-stick pans and cookware for
Tefal and has appeared in Australian television commercials for
Yalumba wines, using
Del Boy's catchphrase of "Lovely Jubbly". In August 2013, Oliver and Canadian supermarket chain
Sobeys announced a partnership in improving nationwide nutrition and advertising campaigns. In October 2013, he began a partnership with the Australian chain
Woolworths Supermarkets on a series of better nutrition initiatives and advertising campaigns. In 2014, Oliver became the culinary face of
Woolworths Supermarkets. Oliver came under strong criticism over the funding of the advertising surrounding his relationship with the supermarket. In January 2016, Oliver and
HelloFresh, an international meal kit subscription service, announced a partnership to incorporate his recipes to the weekly subscription deliveries. Customers receive one recipe written by Oliver with all the exact ingredients and steps for the dish. In September 2018, Oliver created a series of recipes and tips for
Tesco and participated in the promotion of the company's food products. In 2019, Oliver partnered with
Royal Dutch Shell to offer a Jamie Oliver Deli by Shell branded range at 500 Shell petrol stations in the UK for £5 million. The deal was criticised as a way to improve their image due to Shell's lack of action on climate change, corruption and bribery allegations and damaged Oliver's image of working in the interests of children and for action on climate change. ==Charity work and campaigning==