Critical response 1949-1954, Seasons 1-8
Billboard praised an episode titled "The Lottery", saying that the cast "all turned in taut, exciting performances to make Lottery a real winner". Unlike most episodes of the series, this episode aired live. In 1954,
Billboard’s “3rd Annual TV Program and Talent Awards” listed it as the fourth-best filmed network drama series, ahead of the
General Electric Theater; however,
Billboards list excluded "
mystery" shows (which was a separate list topped by
Dragnet). One of
Fireside Theatre's most notable early offerings was a 1951 condensed version of
Charles Dickens's
A Christmas Carol, featuring
Ralph Richardson as
Ebenezer Scrooge for the only time on American television. He later recreated the role on a
spoken word Caedmon Records LP album, with
Paul Scofield as narrator. It has since been released on CD. The
Doubleday Book Club also ran a playscripts club called The Fireside Theatre. 1955-1958, Seasons 8-10
Ratings Fireside Theatre became a hit for NBC, always in the Top 30 shows at the end of each TV season, until the 1956–1957 season, when its viewership began to decline. After this, it never returned to the Top 30. Seasonal rankings (based on average total viewers per episode) of
Fireside Theatre on NBC. (
Note: In the United States, each network television season starts in September and ends in late May, which coincides with the completion of May
sweeps.) 1955-1958, Seasons 8-10 In the first year of Wyman's three-year deal to produce and host the 8th, 9th and 10th seasons of, what would ultimately become,
The Jane Wyman Show, her series' lead-in, the new color incarnation of
Texaco Star Theatre, continued to decline in the ratings for the 1955-56 season falling behind
The Phil Silvers Show on CBS in its timeslot and dropping out of the top 30. It was cancelled in 1956 after eight seasons. By contrast the Wyman-hosted
Fireside Theatre added an average half a million viewers per episode(the largest audience in the series history) and finished in the top 25 as the #1 show in its timeslot. Wyman's most direct competitor for the coveted female demographic
The Loretta Young Show, also sponsored by P&G on
NBC, didn't crack the top 30 shows for the 1955-56 season (it had been #27 in the season prior). == References ==