MarketHistory of Jardine Matheson & Co.
Company Profile

History of Jardine Matheson & Co.

Jardine, Matheson & Co., later Jardine, Matheson & Co., Ltd., forerunner of today's Jardines, was a Far Eastern company founded in 1832 by Scotsmen William Jardine and James Matheson as senior partners. Trafficking opium in Asia, while also trading cotton, tea, silk and a variety of other goods, from its early beginnings in Canton, in 1844 the firm established its head office in the new British colony of Hong Kong then proceeded to expand all along the China Coast.

Background
The British and other nations had traded informally with China since the beginning of the seventeenth century. Chinese silk and tea gradually became popular in Britain, but imperial China had little need for British manufactured imports such as woollens. Concerned at what they saw as the encroachment of "barbarians" in their Celestial Kingdom, successive Chinese emperors issued numerous edicts restricting trade with foreigners under what was known as the Canton System. From the middle of the eighteenth century merchants were restricted to an area of Canton on the south China coast, where they were permitted to trade with a group of Chinese merchants known as the Cohong who operated from Thirteen Factories located on the banks of the Pearl River. One of the commodities that the Chinese merchants were interested in buying was opium – considered to have been "the world's most valuable single commodity trade of the nineteenth century". Trade in the drug was controlled by the East India Company, who had been granted a monopoly by the British crown in 1773 giving them sole access to the opium of Bengal although independent traders could still obtain supplies in Malwa, India. However, opium imports were banned in China as reaffirmed by a 1796 edict issued by the Jiaqing Emperor and the only way that the drug could enter the country was if it was smuggled in. At the time, opium was legal and considered relatively safe in the West. As a result, the trade hungry British Empire considered China's refusal to allow imports of the drug an affront to their principles of free trade espoused by Adam Smith and other leading thinkers of the day. ==Early history==
Early history
offices and godowns of Jardine's, newly built in 1844. , Hong Kong. William Jardine was born in 1784 in the south west of Scotland and graduated from Edinburgh University with a degree in medicine. In 1803, at the age of 19, he became a surgeon on the ships of the British East India Company working the trading routes between London, China and India; a position he held for the next 14 years. As a senior ship's officer, Jardine was allocated an amount of cargo space equal to two chests which he could use to conduct his own business. Using this space, the doctor soon discovered that trading opium was more profitable than practicing medicine. It was during these early days that Jardine found himself on board a ship captured by the French with all its cargo seized. Despite this setback, a trading partnership formed at the time by Jardine with a fellow passenger, a Parsee Indian called Jamsetjee Jeejebhoy, would endure for many years. In Canton, Jardine met a naturalised Briton of Huguenot extraction named Charles Magniac, brother of Hollingworth Magniac, both of whom would later partner with the Scotsman. Jardine learned that there were ways by which to a small extent the monopoly of the East India Company could be circumvented so in 1819 Jardine left his first employers and began the process of establishing his own private firm. In 1822, he set up in Canton as a free merchant and later, in 1828, joined the established firm of Magniac & Co, which was the forerunner to Jardine Matheson & Co. James Matheson was born in 1796 in the far north of mainland Scotland and also attended Edinburgh University. He began work in 1815 as a free merchant in Calcutta at his uncle's Agency House, Mackintosh & Co., trading goods and services between different markets and communities. One day his uncle entrusted him with a letter to be delivered to the captain of a soon-to-depart British vessel. Matheson forgot to deliver the missive and the vessel sailed without it. Incensed at his nephew's negligence, the uncle suggested that young James might be better off back in England. He took his uncle at his word and went to engage a passage back home. Instead, on the advice of an old sea captain, Matheson went to Canton. Here he became an independent merchant acting as agent for firms engaged in the rapidly expanding Indian export market. He then entered into a partnership, known as Yrissari & Co, which quickly became one of the five principal Agency Houses in China at the time, branching out into trade with many different countries. After Francis Xavier de Yrissari's death, Matheson wound up the firm's affairs and closed shop. Yrissari, leaving no heir, had willed all his shares in the firm to Matheson. This created the perfect opportunity for Matheson to join in commerce with Jardine. Matheson proved a perfect partner for Jardine. James Matheson and his nephew, Alexander Matheson, joined the firm Magniac and Co. in 1827, but their association was not officially advertised until 1 January 1828. Jardine was known as the planner, the tough negotiator and strategist of the firm and Matheson was known as the organisation man, who handled the firm's correspondence, and other complex articles including legal affairs. Matheson was known to be behind many of the company's innovative practices. The two men were a study in contrasts, Jardine being tall, lean and trim while Matheson was short and slightly portly. Matheson had the advantage of coming from a family with social and economic means, while Jardine came from a much more humble background. Jardine was tough, serious, detail-oriented and reserved while Matheson was creative, outspoken and jovial. Jardine was known to work long hours and was extremely business-minded, while Matheson enjoyed the arts and was known for his eloquence. William C. Hunter, a contemporary of Jardine who worked for the American firm Russell & Co., wrote of him, "He was a gentleman of great strength of character and of unbounded generosity." Hunter's description of Matheson was, "He was a gentleman of great suavity of manner and the impersonation of benevolence." But there were also similarities. Jardine and Matheson were second sons, possibly explaining their drive and character. Both men were hardworking, driven and single-minded in their pursuit of wealth. ==The private firm of Jardine, Matheson & Co.==
The private firm of Jardine, Matheson & Co.
For a long time the East India Company had been growing increasingly unpopular in Britain because of its monopoly on Far Eastern trade. Following their independence in 1776, American merchants established a flourishing tea trade with China, leading many people to question the company's continued monopoly. Further, certain high-handed methods used by the East India Company in dealing with competitors aroused the moral indignation of the British at home while anybody that sought to enter the market and bring competition to the company was labelled a privateer – "a pirate" for which the penalty was "death without the benefit of clergy." Occasionally, free traders did manage to secure a license from the company to engage in the "country trade," usually with India, but never with Britain. Other free traders, called "interlopers" who competed with the Company ran the risk of having their cargoes seized by the company's navy of armed Indiamen before they were hanged. There was one method available by which a Briton could establish a business on the East India Company's preserves. He could accept the consulship of a foreign country and register under its laws. This method, first used by the Scot's born seaman John Reid, was employed by Jardine to establish himself in Canton. He followed in the footsteps of Magniac, who had obtained an appointment from the King of Prussia as Vice-Consul under his brother Charles, and became the Danish Consul. On this basis the partners had nothing to fear from the company and over time relations between the firm and the East India Company seemed to become amicable. It is recorded that when ships of the East India Company were detained outside the harbour by the authorities, Jardine offered his services "without fee or reward." These services saved the East India Company a considerable sum of money and earned Jardine the company's gratitude. The earlier activities of Jardine, Matheson, Beale and Magniac made an important contribution to the 1834 termination of the East India Company's monopoly in China whereupon Jardine, Matheson & Co. took this opportunity to fill the vacuum left by the company's departure. That year the firm sent the first private shipments of "Jardines' Pickwick tea mixture", a blend of Chinese teas, from Whampoa aboard the firm's clipper Sarah bound for the docks of Glasgow, Falmouth, Hull and Liverpool, England. Jardine Matheson then began its transformation from a major commercial agent of the East India Company into the largest British trading hong, or firm, in Asia. William Jardine was now being referred to by the other traders as "taipan", a Chinese colloquial title meaning 'Great Manager'. In a thunderous tribute to Jardine, Matheson wrote, "I am sure none can be more zealous in your service." Jardine succeeded in capturing much of the East India Company's old market supported by its fleet of fast, elegant tea clippers that could out-sail most competitors to be the first to reach consumer markets. These included the Sylph, which set an unbroken speed record by sailing from Calcutta to Macao in 17 days, 17 hours. Jardines was also the first company to engage an official 'tea taster' in China to ensure they had a greater understanding of the different varieties of tea, thus enabling them to command the best prices. ==Expansion==
Expansion
In the early years of the 19th century both Jardine and Matheson went into partnership with Magniac, who subsequently retired to England in 1828. In 1832, two years before the East India Company lost its monopoly over British trade with China, the partnership was restructured as Jardine Matheson and Company with William Jardine, James Matheson, Alexander Matheson, Jardine's nephew Andrew Jardine, Matheson's nephew Hugh Matheson, John Abel Smith, Henry Wright and Hollingworth Magniac as its first partners. The firm later adopted the Chinese name "Ewo" (怡和洋行), meaning "Happy Harmony" and taken from the former well-regarded Ewo hong run by Howqua as one of Canton's Thirteen Factories. By 1830, the enemies of the East India Company had begun to triumph, and its hold on trade with the East had noticeably weakened with Jardine Matheson by then controlling around half of China's foreign trade. During the mid-1830s, the China trade became more difficult due to increased controls by the Chinese government to halt the worsening outflow of silver. This trade imbalance arose because Chinese imports of opium exceeded exports of tea and silk. A rush to participate in the fast developing China trade, which was initially centred on tea, had begun when the East India Company monopoly ended in 1834. From the middle of the seventeenth century this drink had been growing in popularity in Britain and the British colonies, but the trade in teas was far from simple. The British crown charged duty of five shillings per pound (0.45 kg) regardless of the quality, which meant that even the cheapest variety available cost seven shillings per pound – almost a whole week's wages for a labourer. This punitive level of taxation meant that huge profits were available, which gave rise to widespread smuggling to avoid the payment of duty. To profit in the China trade participants had to be ahead of all competition, both legitimate and otherwise. Each year, fast ships from Britain, Europe, and America lay ready at the Chinese ports to load the first of the new season's teas. The ships raced home with their precious cargoes, each attempting to be the first to reach the consumer markets, thereby obtaining the premium prices offered for the early deliveries. Nevertheless, William Jardine wanted to expand the opium trade in China and in 1834, in conjunction with Lord Napier, Chief Superintendent of Trade representing the British Empire, tried unsuccessfully to negotiate with the Chinese officials in Canton. The Chinese Viceroy ordered the Canton offices where Napier was staying to be blockaded and the inhabitants including Napier to be held hostages. Lord Napier, a broken and humiliated man, was allowed to return to Macao by land and not by ship as requested. Struck down by a fever, he died a few days later. Following this debacle, William Jardine saw an opportunity to convince the British government to use force to further open trade. In early 1835 he ordered James Matheson to leave for Britain to persuade the Government to take strong action in pursuit of this end. Matheson accompanied Napier's widow to England using an eye-infection as an excuse to return home. On arrival, he travelled extensively and held meetings both for government and trade purposes to gather support for a war with China. In some ways unsuccessful in his mission, on being brushed aside by the "Iron Duke" (Duke of Wellington), the then British Foreign Secretary, he reported bitterly to Jardine of being insulted by an arrogant and stupid man, but nevertheless his activities and widespread lobbying in several forums including Parliament bore the seeds that would eventually lead to war. Matheson returned to China in 1836 to prepare to take over the firm as William Jardine got ready to begin his temporarily delayed retirement. Jardine left Canton on 26 January 1839 for Britain, ostensibly to retire but in actuality to continue Matheson's lobbying work. The Qing Daoguang Emperor, pleased to hear of Jardine's departure, then proceeded to appoint a special Commissioner, Lin Zexu, to stop the opium trade altogether, at that time centred on Canton. Lin commented, "The Iron-headed Old Rat, the sly and cunning ring-leader of the opium smugglers has left for The Land of Mist, of fear from the Middle Kingdom's wrath." The commissioner then ordered the surrender of all opium and the arrest of opium trader Lancelot Dent, the head of Jardine Matheson rival Dent & Co., which triggered a series of events leading to Lin destroying more than 20,000 chests of opium – a large part of which belonged to Jardines. Once in London, Jardine's first order of business was to meet with the new Foreign Secretary Lord Palmerston who had replaced Wellington. He carried with him a letter of introduction written by Chief Superintendent of trade in Canton Charles Elliot that relayed a few of his credentials to Palmerston. Jardine persuaded Palmerston to wage war on China and provided a comprehensive plan along with detailed maps and strategies, the indemnifications and political demands from China and even the number of troops and warships needed in what was known as the Jardine Paper. War followed and in 1842, the Treaty of Nanking was signed by official representatives of both Britain and China. It allowed the opening of five major Chinese ports, provided indemnification for the opium destroyed and completed the formal acquisition of the island of Hong Kong, which had been officially taken over as a trading and military base on 26 January 1841, though it had already been used for years as a transhipment point. Trade with China, especially in illegal opium, grew, and so did the firm of Jardine, Matheson and Co, by that time already known as the "Princely Hong" for its status as the largest British trading firm in East Asia. In the 1840s, the Royal Navy leased several carronade-armed clippers from Jardine, Matheson & Co. in 1840 to supplement the steamships it used against Qing dynasty China during the First Opium War. Jardines had 19 inter-continental clippers by 1841, complemented by hundreds of smaller lorchas and other craft used for coastal and upriver smuggling. As well as smuggling opium into China, Jardines traded sugar and spices from the Philippines, exported Chinese tea and silk to England, acted as cargo factors and insurance agents, rented out dockyard facilities and warehouse space as well as financed trade. James Matheson had long believed in the future of Hong Kong. In his own words: "...the advantage of Hongkong would be that the more the Chinese obstructed trade in Canton, the more they would drive trade to the new English settlement. Moreover, Hongkong was admittedly one of the finest harbours in the world. His enthusiasm was not shared by many of his fellow merchants. Understandably, they preferred not to abandon their comfortable residences on Macau's Praya Grande for the bleak slopes of Hong Kong Island. Bad luck made matters worse for the early Victorian builders. In quick succession, two typhoons and two fires flattened the new settlement while a virulent malaria epidemic almost succeeded in wiping out the island's population. For years, the Canton Press in Macau never lost an opportunity to ridicule and slander the venture. Even Queen Victoria was unimpressed with her new acquisition. Once she wrote a sarcastic note to the King of the Belgians:"--Albert is so much amused at my having got the island of Hongkong, and we think Victoria ought to be called Princess of Hongkong as well as Princess Royal." Despite the setbacks and ridicule, the colony's founders refused to be discouraged. Hong Kong provided a unique opportunity for Jardine's expansion. On 14 June 1841, the first lots were sold in Hong Kong. At the instigation of James Matheson, three of these, comprising , at East Point were purchased for the sum of 565 Pounds sterling, where Jardines set up one of the first offices in the new colony. Lot No 1 is now the site of the formerly Jardine owned Excelsior hotel, now owned and operated by Mandarin Oriental. Originally, the settlement consisted of hastily constructed mat sheds and wooden buildings with Jardines the first to build a house using brick and stone. It was erected at East Point, and the firm still retains most of the original property. Among the buildings that can still be seen in East Point today is one of the old warehouses with the date 1843 engraved in the stone above the door. and establish their head office in what was officially declared a new British colony in 1843. Godowns, wharves, offices and houses were also built on the island and facilities established to maintain Jardine's fleet of ships and their crews. At the same time, the company played an active role in the development of the new colony's infrastructure while also providing commercial leadership, credit and services of all kinds to the growing community. In the early years, this included Hong Kong's first ice-making factory, which was later amalgamated with the Dairy Farm Company, the first spinning and weaving factory and the establishment of Hong Kong Tramways. David Jardine, a nephew of William Jardine, was one of the first two unofficial members of the Legislative Council appointed by the Governor in 1850. The Hong Kong General Chamber of Commerce was founded in 1861 with Jardine's 7th Taipan Alexander Perceval, a relative of James Matheson's wife, as its first chairman. In 1878 the firm pioneered sugar refining in Hong Kong with the formation of the China Sugar Refinery Co. There are a number of landmarks that record Jardine's role in the history of the community. In the early days, fevers and plagues were a constant menace to the dwellers in Hong Kong, and, the heat during the summer months was difficult to bear. The directors of the firm pioneered construction of residences on The Peak where living was considered more pleasant and healthy. "Jardine's Corner" was one such landmark, but the best known location associated with the firm is a hill top known as Jardine's Lookout. From here, in the days of sail, a watch was kept for the first glimpse of the sails of the firm's clippers coming from India and London. As soon as a vessel was signalled, a fast whaleboat was sent out to collect Jardine's mails. The correspondence was rushed back to the office so that the directors could have the first possible information on the world's markets. Jardine's Bazaar off Jardine's Crescent dates to 1845 and is one of the oldest shopping streets in Hong Kong. The Noonday Gun, located opposite the Excelsior Hotel, dates to the 1860s and a time when Jardine's private militia would fire a salvo to salute the arrival of the firm's taipan in the harbour. This upset the British Navy who insisted that such salutes were reserved for more important people than the head of a trading house. As a penalty Jardines were ordered to fire the gun every day at noon in perpetuity. Meanwhile, in Shanghai, Jardine, Matheson & Co. were the first to register a building lot on the Bund in 1843 where their first premises at No. 27 were completed in 1851. In the second edition of his Shanghai handbook published in 1920, the Rev. C. B. Darwent estimated that by 1900, the firm's initial investment of £500 in the land was by then worth £1,000,000. Plans for a new Renaissance style building with five stories were drawn up by local architects Stewardson & Spence and work began in 1920. The building was completed in November 1922 and featured a specially designed silk room with exceptional lighting to aid the silk inspectors in their work. Another story was later added to the building and it is today home to the Shanghai Foreign Trade Bureau (). In 1862, William Keswick bailed out the fledgling Shanghai Race Club to avoid its financial ruin. At its Spring and Autumn meetings, rivalry between the big hongs such as Jardines and Dents proved intense. The private EWO stables, located next to the Shanghai Race Club, housed 46 ponies in 1922 while the firm had 21 gentlemen riders on its payroll. New offices were also opened in the trading centres of Fuzhou and Tianjin and, during the latter half of the nineteenth century, the firm underwent a dramatic transformation from an agency house acting for principals to a more diversified business. It traded in a wide variety of imports and exports, promoted railways and other much needed infrastructure projects in China, and founded banks and insurance companies as the country strove towards modernisation. ==Diversification and further expansion==
Diversification and further expansion
Profits accruing to the firm in the early years were enormous. According to one source, over a ten-year period the amount divided amongst the partners amounted to $15,000,000 – approximately £129,480,000 at 2011 values, "the greater part of which had been accumulated in the opium traffic." Nevertheless, in the face of increasing domestic Chinese competition and a growing anti-opium movement back home in England, in 1872 Jardines formulated an explicit policy ending significant involvement in the opium trade. This move freed up huge amounts of capital, which were then available for investment in new market sectors. In terms of property, Jardines were the only foreign firm to feature on an 1881 list of the eighteen largest land taxpayers in Hong Kong with a bill of HK$4,000 per annum. Such was the influence of the firm that an old joke ran: "Power in Hong Kong resides in the Royal Hong Kong Jockey Club; Jardine, Matheson & Co; the Hong Kong and Shanghai Banking Corporation; and the Governor – in that order. Shipping Shipping played an important role in the firm's expansion. In 1835 the firm had commissioned construction of the first merchant steamer in China, the Jardine. She was a small vessel intended for use as a mail and passenger carrier between Lintin Island, Macau, and Whampoa Dock. However, the Chinese, draconian in their application of the rules relating to foreign vessels, were unhappy about a "fire-ship" steaming up the Canton River. The acting Viceroy of Liangguang issued an edict warning that she would be fired on if she attempted the trip. On the ''Jardine's first trial run from Lintin Island the forts on both sides of the Bogue opened fire and she was forced to turn back. The Chinese authorities issued a further warning insisting that the ship leave China. The Jardine'' in any case needed repairs and was sent to Singapore. Jardines launched a cargo line from Calcutta in 1855 and began operating on the Yangtze River. The Indo-China Steam Navigation Company was formed in 1881, The first ocean-going steamships owned by Jardine's ran chiefly between Calcutta and the Chinese ports. They were fast enough to make the trip in two days less than rival P&O vessels. Railways , the first railway in China. From the Illustrated London News 2 September 1876 In spite of firm resistance, Jardines lobbied hard against the government of China for many years to open a railway system. This failed completely, The line would not be reconstructed until 1898. the CEMC's engineer Claude William Kinder first insisted on constructing the tramway at standard gauge and then jury rigged a locomotive from material around the mine. The Corporation rebuilt the old Woosung line and then went on to be responsible for much of the development of China's railway system, both in the Yangtze valley and in extensions of the northern Imperial Railways from Shanhaiguan to Niuzhuang and Mukden. Following an amalgamation of several local wharves in 1875, Jardine, Matheson & Co. were appointed general managers of the Shanghai & Hongkew Wharf Co., Ltd. In 1883, the Old Ningpo Wharf was added, and in 1890 the Pootung Wharf purchased. Star Ferry The Star Ferry Company, started by Parsee Dorabjee Nowrojee was bought by the Jardine/Chater controlled Hongkong and Kowloon Wharf and Godown Company Limited in 1898. The company operated steam powered ferries between Hong Kong island and the Kowloon peninsula. Hong Kong Tramways Jardines helped establish Hong Kong's tram system, which began directly as an electric tram in 1904. The company is now owned jointly by Veolia Transport and The Wharf (Holdings), successor to The Hongkong and Kowloon Wharf and Godown Company Limited. Other industries Insurance Jardines insurance business, founded as the Canton Insurance Office in 1836 to support its shipping business, began offering underwriting services in many of the places where the company had offices and agencies and, as late as 1860, was still the only insurance company in China. In addition, to cater for clients travelling between Europe and the Far East, the firm had representation along the main steamer routes and at points on the Trans-Siberian Railway, including an agency in Moscow. The Canton Insurance office was later renamed the Lombard Insurance Co. Jardine Engineering Corporation Known in Chinese as Yíhé Lóuqì Yǒuxiàn Gōngsī (怡和機器有限公司), literally, "Happy Harmony Tool House", what became Jardine Engineering Corporation (JEC) in 1923 grew out of the period when the business of importing machinery, tools and industrial equipment to support China's development, until then handled by Jardine's Engineering Department, increased to a stage where it could stand alone as a separate company. JEC pioneered ammonia-type air conditioners and new types of heating and sanitation as well as in 1935 providing the vault doors for the new headquarters of The Hongkong and Shanghai Banking Corporation in Hong Kong. JEC also introduced fluorescent strip lighting into Hong Kong in 1940 and in 1949 installed the island's first major industrial air-conditioning plant at Tylers Cotton Mill in the To Kwa Wan District. Jardine, Matheson and Co. became a limited company during 1906 The first of these was the EWO Cotton Spinning and Weaving Co. Founded in Shanghai in 1895, it was the first foreign owned cotton mill in China. Two other mills were subsequently started up in Shanghai – the Yangtszepoo Cotton Mill and the Kung Yik Mill. In 1921, these three operations were amalgamated as Ewo Cotton Mills, Ltd. and registered in Hong Kong. Before the Second Sino-Japanese War (1937–1945), the three mills operated a total of 175,000 cotton spindles and 3,200 looms. In addition the company extended its activities to include the manufacture of waste cotton products, jute materials, and worsted yarns and cloths. The company suffered considerable loss of machinery during the war then in January 1954, Jardines took out adverts in the Hong Kong papers stating that it had "ceased to act as general managers" of EWO Cotton Mills. The Ewo Yuen Press Packing Company, also known as the Ewo Press Packing Company was established in Shanghai in 1907 and owned jointly by Jardines and a Chinese partner. When the partner retired in 1919, Jardines became sole proprietors of a company with total floor space of , which provided a normal annual output of 40,000 to 50,000 bales – quantities that doubled during peak years. Items packed included raw cotton, cotton yarn, waste silk, wool, hides, goatskins, and other commodities for which press packing for shipment or storage was suitable. The firm also offered rooms to the public for use in the sorting, grading, and storage of all types of cargo. The plant was situated near the mouth of the Suzhou Creek, an important transport route at the time providing access to the interior of China or to Shanghai harbour for exports. In 1920, Jardines established the Ewo Cold Storage Company looked after the firm's interests in the United States of America. Further correspondents were located in various countries in Africa, Asia and Australia. Jardine's sister company in Calcutta, Jardine, Skinner & Co was established in 1844 by David Jardine of Balgray and John Skinner Steuart, it became a major force in the tea, jute and rubber trades. During the World War II the company changed its name to Jardine, Henderson, Ltd., later run by John Jardine Paterson. Jardine Aircraft Maintenance Company (JAMCo) During the 1940s Jardines opened an Airways Department that provided services as general agents, traffic handlers, and as booking agents. During this period, British Overseas Airways Corporation (BOAC) appointed Jardines as their general agents for Hong Kong and China. In Hong Kong, Jardines established JAMCo to provide up-to-date technical and maintenance facilities to the many air lines operating from and through Hong Kong. JAMco was eventually merged with Cathay Pacific's maintenance interests, to form HAECO, on 1 November 1950. ==Group structure c. 1938==
Group structure c. 1938
This is a snapshot of Jardines in c. 1938. ==War and withdrawal from the Chinese mainland==
War and withdrawal from the Chinese mainland
Unrest and conflict in China in the 1930s, World War II from 1939 to 1945 and the Communist revolution in China in 1949 generated great turmoil in the region and created many challenges for foreign companies such as Jardines to overcome. During the period 1935–1941 the firm had two Taipans–William Johnstone "Tony" Keswick (1903–1990), based at the head office in Shanghai and his younger brother John "The Younger" Keswick (1906–1982), in charge of operations in Hong Kong. By 1937, Japan had begun to advance into China and with its entry into World War II, the situation worsened for Jardine staff based in the country. Tony Keswick was shot in the arm by a Japanese official during a 1941 election meeting for the Shanghai Municipal Council held on the Shanghai Racecourse. He escaped major injury but thereafter travelled around the city in a 1925 seven-seater armoured car that had been custom-made for Al Capone. As well high taxes, a number of foreign firms including Jardines were expected to buy Red "victory" bonds" that would make an overall contribution of $400,000 to the government's coffers. After protests, this requirement was withdrawn by officials on the grounds that "the tax and bond sales commission had no authority to deal with foreigners." By 1949 although the firm employed 20,000 people, it became increasingly difficult to conduct business in the new People's Republic of China and by the end of 1954, Jardines had either sold, moved or closed down all its operations in mainland China, writing off millions of dollars in the process. As Time magazine reported: ==Post-war restructuring==
Post-war restructuring
Jardine's Hong Kong operations faced their first post-war challenge as a result of having to comply with the British trade embargo placed against China during the 1950–1953 Korean War. Nevertheless, between 1950 and 1980 the firm underwent another period of dramatic transformation. Just as the nineteenth century had brought change with industrialisation, the decades following World War II brought a new period of expansion as Jardines sought out new markets to replace those lost in China. When the Korean War ended in 1953, the firm continued to trade with China through the annual Canton Fair, at which approximately half the country's international trade was conducted through the seven official Chinese state trading corporations. the firm acquired controlling interests in the Indo-China Steam Navigation Company and Henry Waugh Ltd. as well as established the Australian-based Dominion Far East Line shipping company. as the first five-star hotel in Hong Kong's financial district, then one year later the firm's subsidiary Dairy Farm acquired the fledgling Wellcome supermarket chain, which has since grown into one of the largest retail operations in Asia. Although trade with the mainland virtually ceased with the coming of the 1966 Cultural Revolution, Jardines still managed to sell six Vickers Viscount passenger aircraft to the Chinese Government during this period. purchased by James Matheson more than 120 years before. Henry Keswick arranged a complete buyout of Reunion Properties, a large real estate firm based in London in 1973, a takeover financed by the creation of an additional seven per cent of Jardine Matheson equity. As a result of the acquisition, the company's assets nearly doubled. In the same year, Henry Keswick also oversaw the acquisition of Theo H. Davies & Company, a large trading company active in the Philippines and Hawaii that controlled 36,000 acres of sugar plantations. Jardine Schindler followed as the first industrial joint venture. That same year, Jardine also entered into a joint venture with advertising giant McCann Erickson to form McCann Erickson Jardine (China) Ltd. The new company's remit was to handle advertising for Western corporations in China as well as advertising in the West for Chinese government-owned foreign-trade corporations and other organisations. During this decade Jardines also expanded their insurance interests with acquisitions in the United Kingdom and the United States laying the groundwork for the foundation of Jardine Insurance Brokers. He was succeeded by Brian M. Powers, an American investment banker who became the first non-British taipan of Jardines. The appointment caused concern among members of the company's more traditional Scottish establishment but Simon Keswick, who had reversed the company's decline, defended his choice of Powers, explaining that Jardine Matheson was now an international company with Hong Kong interests (not vice versa) and that Powers was best qualified to manage the affairs of such a firm. Subsequently, Powers successfully defended the firm against successive takeover bids by Y K Pao and Li Ka-shing working together with the mainland's state-owned China International Trust & Investment Corp. (CITIC) by splitting the group into two interlocking corporate halves, Jardine Matheson and Jardine Strategic, making them virtually takeover-proof. The raiders subsequently signed a pledge that they would not try another attack on any Jardines firm for seven years. 1990–2000 At the beginning of the 1990s, Jardine Matheson Holdings and four other listed group companies arranged primary share listings on the London Stock Exchange in addition to their Hong Kong listings. In 1994, Jardine Matheson asked Hong Kong's Securities and Futures Commission (SFC) for an exemption from the takeover and mergers code, in order to give the company greater security if Chinese parties attempted a hostile takeover of its listed companies after Hong Kong's 1997 handover from British to Chinese sovereignty. However, the SFC refused and so Jardine firm delisted from the Hong Kong Stock Exchange (Hang Seng Index) in 1994 under the tenure of Alasdair Morrison and placed its primary listing in London. Officials in the People's Republic of China (PRC) regarded the delisting as a rebuke to the future of Hong Kong and the government of PRC. This caused trouble when Jardine Matheson attempted to participate in the Container Terminal 9 project but the group's business interests continued to be managed from Hong Kong and the East Asian focus of its business carried on as before. In 1996, Jardine Fleming was ordered to pay $20.3 million to three investors for alleged abusive and unsupervised securities allocation practices by Colin Armstrong, head of asset management.The 1997 Asian financial crisis severely affected both Robert Fleming, Jardine's partner in the venture and Jardine Fleming itself. Robert Fleming was forced to approve massive lay offs in late 1998. The firm restructured in 1999, buying the remaining 50% stake in Jardine Flemings in return for giving Jardine Matheson an 18% stake in Robert Flemings Holdings, which was subsequently sold to Chase Manhattan Bank for £4.4 billion ($7.7 billion) in April 2000. Other significant developments during this decade included the merging of Jardine Insurance Brokers with Lloyd Thompson to form Jardine Lloyd Thompson, the acquisition of a 16% interest in Singapore blue-chip Cycle & Carriage and Dairy Farm's purchase of a significant stake in Indonesia's leading supermarket group Hero. Mandarin Oriental also embarked on its strategy to double its available rooms and capitalise on its brand. 2000–2010 During the first decade of the 21st Century Jardine Cycle & Carriage acquired an initial 31% stake in Astra International, which has since been increased to just over 50% and a 20% shareholding in Rothschilds Continuation Holdings, which rekindled a relationship that began in 1838. Hongkong Land became a Group subsidiary for the first time following a multi-year programme of steady open market purchases while Jardine Pacific raised its interest in Hong Kong Air Cargo Terminals Limited from 25% to 42%. In 2002, the Group established MINDSET, a mental health charity spearheaded by Jardine Ambassadors as the central focus of the Group's philanthropic activities. In 2010 it officially opened MINDSET Place, a home for people recovering from the effects of chronic mental illness. From 2003 onwards, Jardine gradually sold off its various holdings in Theo H. Davies & Co. ==Notes==
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