Rogers began his show business career as a
trick roper in "Texas Jack's Wild West Circus" in South Africa: Grateful for the guidance but anxious to move on, Rogers quit the circus and went to Australia. Texas Jack gave him a reference letter for the
Wirth Brothers Circus there, and Rogers continued to perform as a rider and trick roper, and worked on his pony act. He returned to the United States in 1904, appeared at the
Saint Louis World's Fair, and began to try his roping skills on the vaudeville circuits.
Vaudeville On a trip to
New York City, Rogers was at
Madison Square Garden, on April 27, 1905, when a wild steer broke out of the arena and began to climb into the viewing stands. Rogers roped the steer to the delight of the crowd. The feat got front page attention from the newspapers, giving him valuable publicity and an audience eager to see more.
Willie Hammerstein saw his vaudeville act, and signed Rogers to appear on the Victoria Roof—which was literally on a rooftop—with his pony. For the next decade, Rogers estimated he worked for 50 weeks a year at the Roof and at the city's myriad vaudeville theaters. In the fall of 1915, Rogers began to appear in
Florenz Ziegfeld's
Midnight Frolic. The
variety revue began at midnight in the top-floor night club of Ziegfeld's
New Amsterdam Theatre, and drew many influential—and regular—customers. By this time, Rogers had refined his act. His monologues on the news of the day followed a similar routine every night. He appeared on stage in his cowboy outfit, nonchalantly twirling his lasso, and said, "Well, what shall I talk about? I ain't got anything funny to say. All I know is what I read in the papers." He would make jokes about what he had read in that day's newspapers. The line "All I know is what I read in the papers" is often incorrectly described as Rogers's most famous punch line, when it was his opening line. His run at the New Amsterdam ran into 1916, and Rogers's growing popularity led to an engagement on the more famous
Ziegfeld Follies. At this stage, Rogers's act was strictly physical, a silent display of daring riding and clever tricks with his lariat. He discovered that audiences identified the cowboy as the archetypical American—doubtless aided by
Theodore Roosevelt's image as a cowboy. Rogers's cowboy was an unfettered man free of institutional restraints, with no bureaucrats to order his life. When he came back to the United States and worked in Wild West shows, he slowly began adding the occasional spoken ad lib, such as "Swingin' a rope's all right... if your neck ain't in it." Audiences responded to his laconic but pointed humor, and were just as fascinated by his frontier Oklahoma twang. By 1916, Rogers was a featured star in Ziegfeld's Follies on Broadway, as he moved into satire by transforming the "Ropin' Fool" to the "Talkin' Fool". At one performance, with President
Woodrow Wilson in the audience, Rogers improvised a "roast" of presidential policies that had Wilson, and the entire audience, in stitches and proved his remarkable skill at off-the-cuff, witty commentary on current events. He built the rest of his career around that skill. A 1922 editorial in
The New York Times said that "Will Rogers in the Follies is carrying on the tradition of
Aristophanes, and not unworthily." Rogers branched into silent films too, for
Samuel Goldwyn's company
Goldwyn Pictures. He made his first silent movie,
Laughing Bill Hyde (1918), which was filmed in
Fort Lee, New Jersey. Many early films were filmed and produced in the New York area in those years. Rogers could make a film, yet easily still rehearse and perform in the
Follies. He eventually appeared in most of the
Follies, from 1916 to 1925.
Films Hollywood discovered Rogers in 1918, as
Samuel Goldwyn gave him the title role in
Laughing Bill Hyde. A three-year contract with Goldwyn, at triple the Broadway salary, moved Rogers west. He bought a ranch in the
Pacific Palisades and set up his own production company. While Rogers enjoyed film acting, his appearances in silent movies suffered from the obvious restrictions of silence, as he had gained his fame as a commentator on stage. He wrote many of the
title cards appearing in his films. In 1923, he began a one-year stint for
Hal Roach and made 12 pictures. Among the films he made for Roach in 1924 were three directed by
Rob Wagner:
Two Wagons Both Covered,
Going to Congress, and
Our Congressman. He made two other feature silents and a travelogue series in 1927. After that, he did not return to the screen until beginning work in the '
talkies' in 1929. Rogers made 48 silent movies, but with the arrival of sound in 1929, he became a top star in that medium. His first sound film,
They Had to See Paris (1929), gave him the chance to exercise his verbal wit. He played a homespun farmer (
State Fair) in 1933, an old-fashioned doctor (
Dr. Bull) in 1933, a small town banker (
David Harum) in 1934, and a rustic politician (
Judge Priest) in 1934. He was also in
County Chairman (1935),
Steamboat Round the Bend (1935), and
In Old Kentucky (1935). His favorite director was
John Ford. Rogers appeared in 21 feature films alongside such noted performers as
Lew Ayres,
Billie Burke,
Jane Darwell,
Andy Devine,
Janet Gaynor,
Boris Karloff,
Myrna Loy,
Joel McCrea,
Hattie McDaniel,
Ray Milland,
Maureen O'Sullivan,
ZaSu Pitts,
Dick Powell,
Bill "Bojangles" Robinson, and
Mickey Rooney. He was directed three times by John Ford. He appeared in four films with his friend
Stepin Fetchit (aka Lincoln T. Perry):
David Harum (1934),
Judge Priest (1934),
Steamboat Round the Bend (1935) and
The County Chairman (1935). With his voice becoming increasingly familiar to audiences, Rogers essentially played himself in each film, without film makeup, managing to ad-lib and sometimes work in his familiar commentaries on politics. The clean moral tone of his films resulted in various public schools taking their classes to attend special showings during the school day. His most unusual role may have been in the first talking version of
Mark Twain's novel ''
A Connecticut Yankee in King Arthur's Court. His popularity soared to new heights with films including Young As You Feel
, Judge Priest
, and Life Begins at 40'', with Richard Cromwell and Rochelle Hudson.
Newspapers and magazines Rogers was an indefatigable worker. He toured the lecture circuit.
The New York Times syndicated his weekly newspaper column from 1922 to 1935. Going daily in 1926, his short column "Will Rogers Says" reached 40 million newspaper readers. He also wrote frequently for the mass-circulation upscale magazine
The Saturday Evening Post. Rogers advised Americans to embrace the frontier values of neighborliness and democracy on the domestic front, while remaining clear of foreign entanglements. He took a strong, highly popular stand in favor of aviation, including a military air force of the sort his flying buddy General
Billy Mitchell advocated. Rogers began a weekly column, titled "Slipping the Lariat Over", at the end of 1922. He had already published a book of wisecracks and had begun a steady stream of humor books. Since Rogers easily rambled from one subject to another, reacting to his studio audience, he often lost track of the half-hour time limit in his earliest broadcasts, and was cut off in mid-sentence. To correct this, he brought in a wind-up alarm clock, and its on-air buzzing alerted him to begin wrapping up his comments. By 1935, his show was being announced as "Will Rogers and his Famous Alarm Clock".
Controversy over racial slurs In 1934, while introducing the song "The Last Round-Up" on the January 21 Gulf Oil program, Rogers commented that, “The words to the song are cowboy all right, but the tune is really a 'nigger' spiritual.” He continued to use the offensive racial slur several more times in the program. Telephone calls and telegrams of protest immediately poured into the radio station and Gulf Oil headquarters in Pittsburgh, Pa. The nationwide Black press quickly began to call for a boycott against Gulf stations, Will Roger films, and theaters that showed them, and the NAACP called for a public apology. In an editorial reprinted around the country, the
Philadelphia Tribune stated, ‘Will Rogers, by using a certain insulting epithet in referring to Negroes, offers an opportunity for colored Americans to prove to American business that it cannot insult them and get away with it." Both Gulf Oil and NBC refused to take any action condemning Rogers, citing protections of freedom of speech. Rogers further compounded the issue the following week when, in an apparent ham-handed effort to apologize, he used the derogatory term "darkies" several times. Nearly two months later, Rogers eventually issued a defensive and qualified apology, in the form of a letter to civil rights activist
Channing Tobias published in Black newspapers around the country. Claiming that in using the epithet he was "trying to pay a most deserved tribute to the art of the race" Rogers continued, "I think you folks are wrong in jumping too hastily onto someone or anyone who might use the word with no more thought or belittlement than I did. There is millions in the South who use that word, and if the race has more real friends among millions of people down there I don’t know where it is. I am offering no excuse for using it myself, I was wrong, but its the intention and not the wording that you must look for. What in the world, what particle of action had ever lead a single Negro to believe that I hadn't the best wishes toward their race?"Rogers closed his letter with the recommendation that the Black press "must also use tolerance toward millions of fine white people who use the word but who at heart are really friends." ==Personal life==