Hein created a website called JumpTheShark.com named after the idiom "
jumping the shark". He and his University of Michigan roommate Sean Connolly coined the phrase in response to
Season Five, Episode 3, "Hollywood: Part 3" of the sitcom
Happy Days, in which
Fonzie jumps over a shark while on water-skis. The site allowed people to vote on whether a show had peaked ("Jumped the Shark") or not. Like
TV Tropes it also began listing major tropes that indicated a show had jumped, such as recasting the role of a main character (like Darren Stephens on
Bewitched), moving the show's locale (as when
Laverne and Shirley moved the setting from working-class Milwaukee to
Burbank), or adding a new castmember (like Cousin Oliver on
The Brady Bunch or Scrappy Doo in the
Scooby Doo franchise). It also had a trope page solely dedicated to
Ted McGinley, dubbed "Our Patron Saint". This was due to his coincidental presence on many shows that had done so. It especially referred to his role as Roger Philips on
Happy Days itself to replace main character Ritchie Cunningham (played by
Ron Howard). Its tone was actually reverential, never denigrating McGinley's acting talents, but culled fan survey quotations reprinted on the page showed their panic if he showed up in even a one-shot role on a program. There was also an "Honorable Mention" section for other actors the fans saw as equally foreboding, like comedic actress
Alison La Placa, '70s and '80s TV mainstays
Audrey and
Judy Landers, comedy writer Jim Staahl,
Happy Days alumnus
Scott Baio, and intimidating character actor
Michael Ironside. Hein sold his company, Jump The Shark, Inc., to
Gemstar (owners of
TV Guide) on June 20, 2006 for "over $1 million". Some Stern staff have speculated that the site sold for closer to $5–$10 million, however. The
TV Guide website has since redirected the original jumptheshark.com website. For some time, the website was replaced with a celebrity gossip message board. ==Sirius Satellite Radio==