In April 2010, Jory Collins was selected as the head basketball coach of the
Emporia State women's basketball program following the resignation of then-head coach,
Brandon Schneider, who had announced that he had accepted the position at
Stephen F. Austin.
Emporia State University (2010–2018) During his eight seasons at helm of the Lady Hornets program, Collins won five consecutive MIAA tournaments from 2013 to 2017 and finished with combined a record of 199–58 overall and a 123–44 record in the MIAA. He is the first coach in Emporia State history to advance to six conference tournament championships and four regional championships in five years.
2010–11 season In his first season, Collins led the Lady Hornets to a 20–9 overall, and 15–7 conference winning season. He led them to the MIAA Tournament title game, which they lost to the
Northwest Missouri Bearcats.
2011–12 season The following season, Collins led the Lady Hornets to a 23–9 overall, and 14–6 conference winning season.
2012–13 season In 2012–13, the Lady Hornets were preseason ranked 19 in the WBCA poll. During the 2012–13 season, Collins lead the Lady Hornets went on to an overall record of 23–9, and 13–5 conference winning season. This was their fifth tournament win, and first since the tournament moved to
Kansas City, Missouri in 2003. They again made it to the NCAA Sweet 16, where they lost to the
Augustana Vikings 75–74.
2013–14 season In 2013–14, the Lady Hornets were preseason ranked 9 in the ''Women's Division II Bulletin Preseason Top 10 Rankings'' poll. During the 2013–14 season, Collins lead the Lady Hornets went on to an overall record of 30–4, and 16–3 conference winning season. The Lady Hornets went to the NCAA Regionals, in which they lost to the
Concordia–St. Paul Golden Bears 70–67. At the end of the season in March 2014, Collins was selected as the
NCAA Division II Region 7 Russell Athletic/
WBCA Coach of the Year.
2014–15 season In
2014–15, the Lady Hornets were preseason ranked 7th in the ''Women's Division II Bulletin Preseason Top 10 Rankings'' poll. During the 2014–15 season, Collins lead the Lady Hornets to an overall record of 29–5, and 15–4 conference winning season. For the fifth consecutive season, Collins coached the Lady Hornets to their fifth MIAA tournament title game, in which they won their third-straight against the Fort Hays State Tigers 49–46. The Lady Hornets went to the NCAA Regionals, in which they again beat Fort Hays State in the Finals to advance to the Elite Eight. Collins then led the team to the Final Four, where they lost to the
California Vulcans. In post-season honors, Collins won the Kansas Basketball Coaches Association "Coach of the Year".
2015–16 season Entering into the
2015–16 season, the Lady Hornets were chosen as the national favorite in both the D-II Bulletin Preseason National Poll and the Women's Basketball Coaches Association, as well as the MIAA polls. The first loss of the season came in December against Fort Hays State, where the Tigers defeated Emporia State 71–70. The Lady Hornets would then go on to lose four more times by 15 or less points. The Lady Hornets ended the regular season 23–5 (17–5 in conference play)finishing in fourth place in the MIAA standings. The Lady Hornets competed in the MIAA Conference Tournament in
Kansas City, Kansas, where they won their fourth straight Conference Tournament Championship. The Lady Hornets ended the postseason in their fifth straight Sweet 16, losing to conference rival Pittsburg State, and finished with an overall record of 28–6.
2016–17 season After winning their fourth straight Conference Tournament Championship, the Lady Hornets entered the
2016–17 season ranked fourth in the nation. and the favorite to win in the MIAA. As was the case in the previous season, the Lady Hornets' first loss of the season came in December to Fort Hays State where the Tigers defeated the Lady Hornets by three points. The Lady Hornets would go on to finish out the regular season losing only three more times and winning most games by 10 or more points, finishing the regular season 24–4 overall, 15–4 in conference play tying for second place in the MIAA. The Lady Hornets won their fifth straight MIAA Conference Tournament Championship, and finished the postseason losing the Sweet 16 to Harding.
2017–18 season The 2017–18 season brought some challenges to the Lady Hornets basketball team. Two of the team's seniors were out with knee and ankle injuries that occurred prior to the season. Collins led the Lady Hornets to an overall record of 17–11, and 11–8 conference record, ending a five-consecutive MIAA Tournament championship streak and marking the first time the Lady Hornets did not make the NCAA postseason since 2011.
North Dakota State (2019–present) On April 29, 2019, Collins was named the next head coach for the
North Dakota State Bison women's basketball program after serving one year as a women's assistant basketball coach at the
University of Kansas. He would take over a struggling NDSU program in which their last winning record season was the 2009–10 season.
2019–20 season In the 2019–20 season, Collins led the Bison to an 11–19 overall record and a 7–9
Summit League record. The season didn't feature many improvements, but the Bison were able to win their quarterfinal matchup against
Denver in the
Summit League tournament. They would lose in the semifinals against
South Dakota State.
2020–21 season Due to the
COVID-19 Pandemic, the 2020–21 season didn't start until December 2nd. On the other hand, Collins was able to make the most of weird season, pushing his Bison to finish with a 15–9 overall record and a 9–7 conference record. NDSU finished with a winning record for the first time since 2010. It featured wins over
Northern Iowa and
Kansas. Yet again, Collins' Bison team was able to beat their quarterfinal opponent in the
Summit League tournament, however this time they were seeded as the three seed and repeat opponent Denver was the sixth seed. They would fall in the following day against
South Dakota in the semifinals.
2021–22 season After seeing an improvement from his first season to his second, Collins' third season at North Dakota State was a step back. The Bison would finish with an 11–18 overall record and a 7–11 Summit League record. Also, unlike the previous two seasons, they would fail to win a game in the
Summit League tournament.
2022–23 season The 2022–23 season started off on a high note for the Bison, winning their first six games. This season would be characterized by real visual improvement in a standard season. It was highlighted by wins over
Minnesota,
Boise State, and a season sweep of
South Dakota for the first time in several seasons. In the
Summit League tournament, the Bison would enter as the 2 seed for the first time ever, and would play tenth-seeded
Kansas City in the quarterfinal. NDSU would lose that open round matchup, but would get their first taste of postseason play when they received an at-large bid to the
2023 Women's National Invitation Tournament. They would fall to
Oregon in the first round.
2023–24 season In the 2023–24 season, Collins would continue to improve the Bison program, as they experienced more firsts. They would yet again sweep South Dakota for the second season in a row, and the Bison would get the second seed in the
Summit League tournament again. However, for the first time in program history, NDSU would make it to the tournament championship game against their rivals in
South Dakota State. The Bison would fall to the Jacks in a mostly close game, but this also led to them getting another at-large bid to the
2024 Women's National Invitation Tournament. This time NDSU would get a bye in the first round and host in the second round. They would defeat
Montana in that second round home game, winning their first Division I postseason game. They would fall in the next round, the Super 16, to
Minnesota.
2024–25 season The 2024–25 season was less of an improvement on the previous season, and more a return of the same. Collins would lead the Bison to an 21–12 record, and an 11–5 conference record. North Dakota State would fall to Kansas City again in the
Summit League tournament. But they would get an at large bid in the
2025 Women's National Invitation Tournament for the third year in a row. This time, they would host all the games they played in the tournament, and they would win their second round and Super 16 games to reach their first Great 8 game in the WNIT. Collins' Bison would fall to
Troy in their Great 8 game, in overtime.
2025–26 season In the 2025–26 season, Collins would lead North Dakota State to its most successful Division I season yet, and their best season overall since 1995–96. The Bison would go 2–2 in their first four games, before rattling off 23 wins in a row. This included a win over
South Dakota State in
Brookings, South Dakota for the first time January 4, 2015 and snapped a 24-game losing streak to the Jacks. South Dakota State would be the team to snap the Bison win streak. However, this would be enough for the Bison to win their first Summit League regular season title outright. In the
Summit League tournament NDSU would run thru their first two opponents in the quarterfinal and semifinal, but they would run into South Dakota State yet again in the championship. NDSU would fall to SDSU yet again, and the Bison would not receive an at-large bid to the
NCAA tournament. But since they were the regular season champion for the
Summit League and did not make the NCAA tournament, they received an automatic bid to the
2026 Women's Basketball Invitation Tournament, their first. They would be the top seed in their region as well, and win their first round game against
Chattanooga. But they would fall to
Columbia in the second round. Collins' North Dakota State team would finish with a 29–5 overall record, and a 15–1 Summit League record, both being NDSU Division I bests. Following the end of the season, Collins would receive the 2026
Kay Yow Award. ==Head coaching record==