The region burst onto the national stage with the production of grapes, especially with the "pink" variety of the
Niagara grape. To stimulate the production of grapes, with the support of the Associação Agrícola de Jundiaí e Prefeitura (Agriculture Association of Jundiaí and Town Hall), in 1934 Antenor Soares Gandra created the Festa da Uva (Grape Festival), not to be confused with a festival of the same name in
Caxias do Sul, Rio Grande do Sul. Since 1964 the Festa da Uva is celebrated every even-numbered year, alternating with the Festa do Morango (Strawberry Festival) in the park Parque Comendador Antonio Carbonari but most known as the Parque da Uva (Grape Park). The first Festa do Morango was in 1965 in the Poste neighborhood of the city. Later, because of the increase in agriculture participants and of the public interest, the event was transferred to the Parque Comendador Antonio Carbonari. == Tourism ==