Food and dining After the success of the French Laundry, Thomas and his brother, Joseph Keller (currently owner/chef of Josef's in Las Vegas), opened
Bouchon in 1998. Located down the street from the French Laundry, it serves moderately priced French bistro fare, with Bouchon Bakery opening next door a few years later (in 2006 Keller opened a branch of the bakery in the Time Warner Center in Manhattan). Keller has joked in the past that the motivation for Bouchon's opening was to give him somewhere to eat after work at the French Laundry. On January 26, 2004, Keller opened his restaurant Bouchon in
Las Vegas. On February 16, 2004, Keller's much-anticipated
Per Se restaurant opened in the
Time Warner Center complex in New York under the helm of Keller's Chef de Cuisine, Jonathan Benno. Per Se, which was designed from scratch and custom-built as part of the overall construction process, was an immediate hit on the New York restaurant scene, with reservations booked months in advance and publications including
The New Yorker and
The New York Times giving rave reviews. The latest restaurant, "
ad hoc", opened in September 2006 in
Yountville with a different fixed price
comfort food dinner served
family style every night. Originally intended to be a temporary project while Keller planned his lifelong dream restaurant for the location, serving
hamburgers and wine, he decided to make ad hoc permanent and find a new location for the hamburger restaurant due to its popularity. • Yountville, CA: ad hoc, addendum, Bouchon, Bouchon Bakery, the French Laundry, Regiis Ova • New York: Bouchon Bakery,
Per Se, TAK Room (closed) • Las Vegas: Bouchon, Bouchon Bakery • Miami:
The Surf Club, Bouchon Bistro Prior to the opening of the French Laundry, Thomas Keller started a small olive oil company called EVO, Inc. in 1992, with his girlfriend of the time, to distribute
Provençal-style
olive oil and
red wine vinegar. Recently, Keller started marketing a line of signature white
Limoges porcelain dinnerware by Raynaud called
Hommage Point (in homage to French chef and restaurateur,
Fernand Point) that he helped and a collection of silver
hollow ware by Christofle. He has also attached his name to a set of signature knives manufactured by MAC. Keller is the president of the
Bocuse d'Or U.S. team and was responsible for recruiting and training the 2009 candidates. The former French Laundry
Chef de Cuisine Timothy Hollingsworth won the
Bocuse d'Or USA semi-finals in 2008, and represented the U.S. in the world finals in January 2009 under Keller's supervision where he placed 6th. On describing his reasons for accepting the Bocuse d'Or Team USA presidency, Keller stated, "When Chef [Paul] Bocuse calls you on the phone and says he’d like you to be president of the American team, you say, ‘Oui, chef’. He's the role model, the icon". In 2012 he announced he was at the point of his career when it was time to step away from the kitchen. The important thing, he said, is to make sure to give to young chefs the right things, the right mentoring because "if we're not truly working to raise the standards of our profession, then we're not really doing our job." He permanently closed his restaurant TAK Room, located in Hudson Yards, during the
coronavirus pandemic. The throwback restaurant had been opened in March 2019, and had been his first New York restaurant in 15 years. Other cookbooks that he has written or contributed are ''The Food Lover's Companion to the Napa Valley
, Under Pressure: Cooking Sous Vide, Ad Hoc at Home (2009) and Bouchon Bakery (2012). He provided an introduction or foreword to The Vineyard Kitchen: Menus Inspired by the Seasons'' by Maria Helm Sinskey, "Happy in the Kitchen" by Michel Richard, "Indulge: 100 Perfect Desserts" by Claire Clark (head pastry chef at the French Laundry), the new publication of "Ma Gastronomie" by Fernand Point, "Charcuterie: The Craft of Salting, Smoking, and Curing" by Micheal Ruhlman and Brian Polcyn. He is also featured in "My Last Supper" by Melanie Dunea. Working on the film
Spanglish, Keller designed and taught star
Adam Sandler to cook what is often called "the world's greatest sandwich", as a plausible example of what a talented bachelor gourmet might cook for himself. The sandwich resembles a typical
BLT, with the addition of a fried egg. In an interview with
Vogue Man Arabia he described the BLT as "the perfect sandwich". Keller served as a consultant for the 2007
Pixar animated film
Ratatouille, allowing the producer to intern in the French Laundry kitchen and designing a fancy layered version of
ratatouille, "
confit byaldi", for the characters to cook. In the American version he makes a
cameo appearance as a restaurant patron (the part is played by one of Keller's mentors
Guy Savoy in the French version, and
Ferran Adrià in the Spanish one). Keller is frequently referenced in the restaurant workplace comedy-drama
The Bear, with Keller making a special guest appearance as himself in the Season 3 episode "Forever". A different character in the series portrayed by
Joel McHale is very loosely based on Keller, although with exaggerated negative character traits. Keller currently has three online cooking classes at
Masterclass.com. ==Personal life==