Ring of Honor (2007–2012) (back) and
El Generico (right) in a
tag team match at a
PWG event in 2008 Kevin Steen and El Generico debuted in Ring of Honor as a team losing to the
Briscoe Brothers on February 17, 2007. On April 14,
Mark Briscoe returned in the middle of the match between his brother
Jay and
Erick Stevens against Steen and Generico; Mark was beaten up by the duo and was pinned by Steen. On May 11, Steen (as a heel) and Generico (as a face) defeated Jason Blade and
Eddie Edwards. At
Respect is Earned in a dark match, Steen and Generico defeated
The Irish Airborne (Jake Crist and Dave Crist), Pelle Primeau and Mitch Franklin and
Jimmy Rave and
Adam Pearce with Shane Hagadorn in a Tag Team Scramble match. That same night, Steen and Generico brawled with the Briscoe Brothers, ending with Mark Briscoe suffering a mild concussion from a steel chair shot. At
Driven, the Briscoe Brothers defeated Steen and Generico to retain the
ROH World Tag Team Championship. Steen and Generico then suffered losses to the Briscoes at Caged Rage in a Steel Cage match, at Manhattan Mayhem II in a
two out of three falls match and at
Man Up in a
ladder match. Their only tag team win over the Briscoes was at Death Before Dishonor V Night 1 in a non title Boston Street Fight. On June 6, 2008, Steen and Generico participated in the one night tournament to crown new ROH World Tag Team Champions. They defeated
Go Shiozaki and ROH World Champion
Nigel McGuiness in the first round and
Chris Hero and Pearce in the second round before losing to
Jimmy Jacobs and
Tyler Black in the finals. On September 19, Steen and Generico defeated Jacobs and Black to win the ROH World Tag Team Championship. Steen and Generico's feud ended a year later on December 18, 2010, at
Final Battle 2010, where Generico defeated Steen in an
unsanctioned Fight Without Honor match, where he put his mask on the line against Steen's Ring of Honor career. December 16, 2012 marked the final battle between Steen and Generico in Ring of Honor. At
Final Battle 2012, the fourth
Ladder War match took place at the
Hammerstein Ballroom in New York City. What ended up being Generico's final match in Ring of Honor, Generico came up short against Steen after Steen hit the package piledriver on a ladder contraption built throughout the match by both competitors.
Pro Wrestling Guerrilla (2007–2013) On July 29, 2007, at Giant Size Annual #4, Generico and Steen defeated
Pac and
Roderick Strong to become the
PWG World Tag Team Champions for the first time. They successfully defended the belts for almost three months, losing them to the team of
Davey Richards and
Super Dragon on October 27 in
England as part of PWG's European Vacation II tour. The next night, Steen teamed with Pac in an attempt to regain the belts from Richards and Dragon, announcing pre-match that if he lost, he would leave the company indefinitely. He was unable to win the bout. Generico and Steen won the title for a second time, this time from The Dynasty (
Joey Ryan and
Scott Lost) on March 21, 2008, after Steen returned to PWG for an impromptu match. They became the first team in PWG history to be a part of the annual
Dynamite Duumvirate Tag Team Title Tournament to defend the belts in each match they had. In the tournament finals, they lost to
Jack Evans and Roderick Strong, thus ending their second reign. After Generico had agreed to a deal with WWE, he and Steen reunited one more time on January 12, 2013, by entering the
2013 Dynamite Duumvirate Tag Team Title Tournament. After wins over the
Briscoe Brothers and Future Shock (
Adam Cole and
Kyle O'Reilly), they were defeated in the finals of the tournament by
The Young Bucks (Matt Jackson and Nick Jackson).
WWE First feud (2014–2017) during their feud in 2016 Generico signed to WWE on January 9, 2013, where he worked in their
developmental territory NXT as
Sami Zayn, while Steen remained signed to ROH. On August 12, 2014, Steen signed with WWE and was also sent to NXT under the ring name
Kevin Owens and debuted at
NXT TakeOver: R Evolution in the opening match, defeating
CJ Parker. In the main event, Zayn defeated
Adrian Neville to win the
NXT Championship. After a long celebration with the roster, Owens turned on Zayn, delivering a powerbomb on the apron and re-igniting their feud. On February 11, 2015 at
NXT TakeOver: Rival, Owens won the title from Zayn via ref stoppage after continuously powerbombing Zayn. In May 2015, Owens was brought up to the main roster, followed by Zayn the following year. On the May 16, 2016 episode of
Raw, Owens and Zayn were placed in a tag team match to face
Cesaro and
The Miz in a winning effort, but Owens attacked Zayn immediately after the match. The two went on to have a grudge match at the
Battleground pay-per-view, where Zayn defeated Owens. Both were drafted to the
Raw brand during the
2016 WWE draft, but were traded to the
SmackDown brand during the
2017 WWE Superstar Shake-up.
Reunion as villains (2017–2019) On October 8, 2017, at
Hell in a Cell, Zayn helped Owens defeat SmackDown Commissioner
Shane McMahon in the main event, turning Zayn heel for the first time in his career and reuniting with Owens in the process. On the October 10 episode of
SmackDown Live, Zayn said that Owens was right all along and called Owens his "brother". On the October 17 episode of
SmackDown Live, Owens and Zayn defeated
Randy Orton and
Shinsuke Nakamura in a tag team match after Zayn hit a low blow on Orton. On the
Survivor Series kickoff show, Owens and Zayn defeated Breezango (
Tyler Breeze and
Fandango). Later that night, they attacked McMahon during the 5-on-5 Survivor Series Interbrand elimination match, which ultimately led to Team SmackDown's defeat. On the November 28 episode of
SmackDown Live, Owens defeated Orton in a no disqualification match after interference from Zayn, who was originally banned from ringside. On the December 5 episode of
SmackDown Live, Zayn lost to Orton with Owens handcuffed to the ring ropes. At
Clash of Champions on December 17, Owens and Zayn faced Orton and Nakamura in a tag team match with their jobs on the line and both McMahon and SmackDown General Manager
Daniel Bryan as referees. After a fast count from Bryan, Owens and Zayn won the match, thus keeping their jobs. Following Clash of Champions, Owens and Zayn embarked on a feud with WWE Champion
AJ Styles, facing him at
Royal Rumble in a Handicap Match and at
Fastlane in a six-pack challenge, also including
Baron Corbin,
Dolph Ziggler, and
John Cena, failing both times. During the Fastlane match, Owens and Zayn's rivalry with McMahon intensified, when McMahon, who was sitting at ringside, constantly interfered and broke up pinfalls attempted by both Owens and Zayn. This led to a match at
WrestleMania 34 against the team of McMahon and Bryan, who made his in-ring return after years of retirement. At WrestleMania, Zayn submitted to Bryan's
Yes! Lock. After they lost, they joined Raw, where they wrestled several tag team matches until
Money in the Bank. After the event, it was reported that Zayn had to undergo surgery to fix torn rotator cuffs on his knee and shoulder, thus splitting the team and Owens was reported to undergo knee surgery as well. On the June 4, 2019 episode of
SmackDown Live, Owens and Zayn reunited to face
The New Day (
Big E,
Kofi Kingston and
Xavier Woods) in a losing effort. At
Stomping Grounds, they defeated The New Day, represented by Big E and Woods. After Stomping Grounds event, the duo of Owens and Zayn drifted apart again, when Owens turned
face and reignited his feud with McMahon. Zayn then went on to continue his work as a menacing, ruthless heel which helped him to win the
WWE Intercontinental Championship on two separate occasions in 2020.
Second feud (2021–2023) In March 2021, Zayn began a gimmick as a deranged conspiracy theorist that believed the WWE was holding him down. Soon after, Zayn reignited his feud with Owens after Zayn tried unsuccessfully to convince Owens to believe in his conspiracy theories. Owens then challenged Zayn to a match at
WrestleMania 37, which Zayn accepted. At WrestleMania, Owens defeated Zayn. After Zayn interfered with Owens and
Big E's tag team match against
Apollo Crews and
Commander Azeez on the June 18, 2021, edition of SmackDown, Owens demanded a match against Zayn at
Hell in a Cell, which Zayn won. On the July 2 episode of
SmackDown, Owens defeated Zayn in a rematch, which was contested as a
Last Man Standing match to qualify for the men's Money in the Bank ladder match. After joining
The Bloodline in 2022 as the "Honorary Uce", Zayn began a feud with Owens by the start of 2023 and wrestled each other on the January 20 episode of
SmackDown, only for
The Usos (
Jey Uso and
Jimmy Uso) and
Solo Sikoa to interfere. During the
Royal Rumble main event,
Roman Reigns, who questioned Zayn's loyalty in recent weeks, retained the
Undisputed WWE Universal Championship against Owens and proceeded to have the rest of The Bloodline attack Owens after the match. Zayn refused to join the beatdown and eventually hit Reigns with a steel chair, prompting the rest of The Bloodline to beat down Zayn and thus ejecting him from the group, while
Jey Uso walked out. On the February 3 episode of
SmackDown, Zayn attacked Reigns and challenged him to a match for the Undisputed WWE Universal Championship at
Elimination Chamber, which Reigns accepted. Zayn failed to win the title and was assaulted by Reigns and Jimmy Uso following the match until Owens appeared and saved Zayn. On the following episode of
Raw after Elimination Chamber, Zayn offered an olive branch to Owens and proposed that they team up to bring down The Bloodline together, but Owens rejected it.
Reunion as fan favorites (2023–2024) in 2023 On the March 17, 2023, episode of
SmackDown,
Cody Rhodes invited Owens and Zayn to hash it out so that they can reunite to fight against The Bloodline, but Owens again declined to team up with Zayn. Later that night, Zayn confronted
Jey Uso in the ring and was beaten up by The Usos. Owens ran out to save Zayn and embraced him, officially reuniting in the process. On the March 20 episode of
Raw, Owens and Zayn challenged The Usos to a match for the
Undisputed WWE Tag Team Championship at
WrestleMania 39, which The Usos accepted. At WrestleMania 39, they defeated The Usos to win the Undisputed WWE Tag Team Championships, ending the Usos' historic Undisputed Tag Team Championship reign. Owens and Zayn were drafted to the Raw brand in the
2023 WWE Draft. At
Night of Champions, Owens and Zayn retained their Undisputed Tag Team Championship against The Bloodline (Roman Reigns and Solo Sikoa). They lost the titles to
The Judgment Day's
Finn Bálor and
Damian Priest in a Pittsburgh Steel City
Street Fight at
Payback in September after interference from
"Dirty" Dominik Mysterio,
Rhea Ripley, and
JD McDonagh, ending their reign at 154 days. They were unsuccessful in a rematch for the titles on the September 25 episode of
Raw. Also at Payback, Rhodes got Jey Uso—who was on SmackDown and had quit WWE shortly before Payback—reinstated as a member of Raw and it was revealed that someone was traded to SmackDown for Jey. The following month on the October 13 episode of
SmackDown, new SmackDown General Manager
Nick Aldis revealed that Owens had been traded to SmackDown for Jey, in turn putting Owens and Zayn's tag team on hiatus. The duo, Owens and Zayn, reunited at a
house show in
Tokyo during WWE's tour of Japan on July 27, 2024, defeating The Bloodline's
Tama Tonga and
Tonga Loa in a tag team match.
Third feud (2024–2025) In October 2024, Owens turned
heel by attacking Rhodes, starting a feud. On the January 27, 2025 episode of
Raw, Zayn went for a
Helluva Kick on
Drew McIntyre, who moved, causing Zayn to hit Rhodes. Owens stood next to Zayn and then bumped his fist on his chest before exiting the ring. On February 1 at
Royal Rumble, Owens failed to defeat Rhodes for the
Undisputed WWE Championship. Three days later on
Raw, after Zayn's failure to qualify to the
Elimination Chamber match against
CM Punk, Owens turned on Zayn for not helping him in his match against Rhodes at Royal Rumble. At
Elimination Chamber: Toronto on March 1, Owens defeated Zayn in a
unsanctioned match. == Championships and accomplishments ==