Smiley launched her line in 2014 at World MasterCard Fashion Week, and was recognized as a "Rising Star" by The Kit. She debuted her collection with the Toronto Fashion Incubator (TFI), while working as a vice president in the charitable sector. Kim Smiley employs refugees who come to Canada, pays them a living wage, and teaches them necessary design skills. In 2014, Canadian entrepreneur Heather Reisman wore Smiley's signature lace cuff in ''
Maclean's'' magazine (The Power Issue);
Indigo's Flagship store at Bay and Bloor in Toronto hosted Smiley to present her collection later that year. In 2016,
Sophie Grégoire Trudeau wore Kim Smiley at the Press Gallery Dinner in
Ottawa. In 2018, Smiley was catapulted onto the international stage when Sophie and Canadian Prime Minister
Justin Trudeau wore her designs on an official trip to
India. Smiley was selected by Fashion Heals to create a capsule collection to benefit
SickKids Hospital in Toronto in 2018. On November 5, 2020, Smiley opened her eponymous Global Flagship at 1070 Eglinton Avenue West in Toronto, Ontario. Two weeks later the
COVID-19 lockdown forced her to close her doors, causing Smiley to pivot her operation. == Empathy Effect ==