As first lady and trusted presidential confidant, Lady Bird Johnson helped establish the public environmental movement in the 1960s. She worked to beautify Washington, D.C., by planting thousands of flowers, set up the White House Natural Beauty Conference, and lobbied Congress for the president's full range of environmental initiatives. In 1965, she took the lead in calling for passage of the
Highway Beautification Act. The act called for control of
outdoor advertising, including removal of certain types of signs, along the nation's growing
Interstate Highway System and the existing
federal-aid primary highway system. It also required certain
junkyards along Interstate or primary highways to be removed or screened and encouraged scenic enhancement and roadside development. According to Secretary of Interior Stewart Udall, she single-handedly, "influenced the president to demand-and support-more far-sighted conservation legislation." Her capital beautification project turned the national capital into a showcase for the nation. It was intended to improve physical conditions in
Washington, D.C., for residents and tourists by planting millions of flowers, many of them on National Park Service land along roadways around the capital. She said, "Where flowers bloom, so does hope." She worked extensively with the American Association of Nurserymen (AAN) executive Vice President Robert F. Lederer to protect wildflowers and promoted planting them along highways. Her efforts inspired similar programs throughout the country. She became the first president's wife to advocate actively for legislation During the 1964 campaign, Lady Bird traveled through eight Southern states from October 6 to 9 in a chartered
train, the
Lady Bird Special, at one point giving 45 speeches over four days. It was the first solo whistle-stop tour by a First Lady. In the November 1964 presidential election, Johnson won a landslide victory over his Republican opponent,
Barry Goldwater. At the ceremony to swear in the new president, Lady Bird held the Bible as her husband took the oath of office on January 20, 1965, starting a tradition which continues. On September 22, 1965, Lady Bird dedicated a
Peoria, Illinois, landscape plaza, with the president of the Peoria City Beautification Association, Leslie Kenyon, saying during the ceremony that Lady Bird was the first presidential spouse "who has visited our city as an official guest in our 140 years of existence." On September 22, 1966, Lady Bird dedicated the
Glen Canyon Dam in northern
Arizona, fulfilling a goal that both presidents Kennedy and Johnson had sought to accomplish. She said the dam belonged to all Americans amid an increasing concern for water that affected every American "no matter whether he lives in New York or
Page, Arizona." In late-August 1967, Lady Bird traveled to
Montreal, Quebec, Canada, to attend the
Expo 67, a White House aide saying she had been urged by the President to travel there since his own trip three months prior. In mid-September 1967, Lady Bird began touring the
Midwestern United States as part of a trip that one White House described as "mostly agriculture during the day and culture at night." President Johnson was then declining in support by farmers, months before a planned re-election bid. Speaking to a crowd in
Minneapolis, Minnesota, on September 20, Lady Bird said problems within American cities were creating crime. In January 1968 at a White House luncheon,
Eartha Kitt, when asked by the first lady what her views were on the
Vietnam War, replied: "You send the best of this country off to be shot and maimed. No wonder the kids rebel and take
pot." Kitt's
anti-war remarks reportedly angered Lyndon and Mrs. Johnson, and this resulted in the derailment of Kitt's professional career. Toward the end of Johnson's first term, Lady Bird was anxious for her husband to leave office. In September 1967, Lady Bird voiced her concerns that a second term would be detrimental to his health. Health concerns may have been one of the reasons why President Johnson
decided not to seek re-election. In 1970, Lady Bird published
A White House Diary, her intimate, behind-the-scenes account of her husband's presidency spanning November 22, 1963, to January 20, 1969. Beginning with President Kennedy's assassination, she recorded the momentous events of her times, including the
Great Society's
War on Poverty; the national
civil rights and social protest movements; her activism on behalf of the environment; and the
Vietnam War. Johnson was acquainted with a long span of fellow first ladies, from
Eleanor Roosevelt to
Laura Bush. She was protected by the
United States Secret Service for 44 years.
Historical assessments Since 1982
Siena College Research Institute has periodically conducted surveys asking historians to assess American first ladies according to a cumulative score on the independent criteria of their background, value to the country, intelligence, courage, accomplishments, integrity, leadership, being their own women, public image, and value to the president. Consistently, Johnson has ranked among the seven-most highly regarded first ladies in these surveys. In terms of cumulative assessment, Johnson has been ranked: • 3rd-best of 42 in 1982 In the 2008 Siena Research Institute survey, Johnson was ranked in the top five for six out of the ten criteria, ranking the 5th highest in background, 5th highest in intelligence, 5th highest in value to the country, 5th highest in integrity, 4th highest in her accomplishments, and 5th highest in leadership. In additional questions asked in the 2014 survey, among 20th- and 21st-century American first ladies, historians assessed Johnson as the 5th easiest to imagine serving as president herself, having had the 5th-greatest public service after leaving the White House, and having been the 5th best in creating a lasting legacy. A supplementary question to respondents of the 2020 survey assessing the effectiveness of the signature initiatives of Johnson and all of the ten subsequent first ladies ranked Johnson's efforts promoting environmental protection and beautification as the most-effective initiative. Biographer
Betty Boyd Caroli said in 2015 of Johnson that, She really invented the job of the modern first lady. She was the first one to have a big staff, the first one to have a comprehensive program in her own name, the first one to write a book about the White House years, when she leaves. She had an important role in setting up an enduring role for her husband with the LBJ Library. She's the first one to campaign extensively on her own for her husband. Writing in 1986, William H. Inman observed that Johnson was considered by some "the most effective First Lady since
Eleanor Roosevelt", citing her battles against highway billboard forests, auto heaps, and junk piles as well as her support for American public landscapes maintaining beauty and sanity. ==Later life==