In 1900, Lake View Cemetery had just over 10 percent () of its land developed into cemetery plots. Lot sales declined significantly in 1899 and early 1900, but the cemetery still grossed $35,500 ($ in dollars) in sales revenue Lake View was paying interest on its debt every six months, and the sinking fund was ample. the first of several donations. Rockefeller's gift was used to open a section for the poor, to lay fresh water pipes in several sections, and for other improvements. The cemetery received another $15,000 ($ in dollars) in other cash donations during year as well. The following year, lot sales increased and the cemetery spent $25,000 ($ in dollars) to make an unusually large number of improvements, rebuilding old roads, adding new roads, draining some land, and opening a number of new sections. John D. Rockefeller made another $10,000 donation ($ in dollars), and the cemetery received another $12,272 ($ in dollars) in donations from other sources. Lot sales rose again in 1903. Rockefeller made a third donation of $10,000 ($ in dollars), and other donations totaled about $7,000 ($ in dollars). Lake View Cemetery continued to see lot sales rise in 1904, generating $55,230 ($ in dollars). Donations brought in another $8,186 ($ in dollars). The cemetery made $20,040 ($ in dollars) in improvements during the year, adding fresh water pipes,
stormwater sewers, and building three tool houses (each with a
telephone) in the cemetery. With expenses and supplies requiring just $22,148 ($ in dollars), the cemetery had more than enough cash on hand for interest payments, the sinking fund, and scrip interest and redemption. Lot sales and associated revenues were even higher in 1905 ($63,201 [$ in dollars]), with expenses and supplies rising to $37,915 ($ in dollars) and improvement spending dropping to $14,840 ($ in dollars). Lake View was so flush with cash that it made an extraordinary $10,000 ($ in dollars) payment to the sinking fund. For the first time in years, Lake View Cemetery Association trustees discussed opening a number of new sections, and began discussing setting aside sections solely for the construction of large, expensive mausoleums.
Section 23 experiment and the death of Hatch The 1910s and 1920s continued to be years of prosperity for Lake View Cemetery. Its maintenance staff had grown so much that it built an addition to its maintenance shop in 1909. It opened Section 23 in 1913. This section was "pre-designed" by cemetery staff, architects, landscape architects, and sculptors, many of them associated with the
Cleveland School of Art. The landscaping around the lot's borders and at strategic points in its interior was designed to accommodate and complement only certain types of funerary monuments. In 18 of the 32 lots in these areas, the cemetery issued highly specific, narrow rules regulating the size and type of monument which could be erected. In the remaining 14 key lots, the cemetery "strongly suggested" to buyers that only certain kinds of funerary monuments be used in these locations (explicitly ruling out funerary vases). Headstones were allowed to rise only above the surface of the earth. All local funerary monument companies were furnished with a booklet on monument design to assist them in designing gravestones appropriate for Section 23, and for all other sections at Lake View. Lake View Cemetery suffered two setbacks in 1915. On January 28, the cemetery's old two-story wood office building burned to the ground. Maps, plot plans, and the blueprints for hundreds of mausoleums and monuments were lost. On May 20, Henry R. Hatch died suddenly, depriving Lake View of the energetic and visionary president who had led the organization since 1896. Hatch left a cemetery in excellent financial condition. Lake View was making so much money that cemetery was able to purchase $50,000 ($ in dollars) worth of
Liberty Loan bonds in 1917 to support the American cause in World War I. In a snapshot of the cemetery's financial success, the trustees reported that it made a surplus of $62,165 ($ in dollars) in 1922. It had assets totaling $3,021,888 ($ in dollars), which included an endowment and sinking fund of $1,704,737 ($ in dollars). Its outstanding debts were $2,016,192 ($ in dollars).
Modernization, ownership of the Garfield Memorial, and push east Part of the cemetery's success was attributed to its use of modern technology. For years, Lake View maintenance staff had used 50
lawn mowers and 30 hand-held
scythe lawn trimmers. In 1917, the cemetery purchased a two-ton
truck from the Acme Motor Truck Co. of
Cadillac, Michigan. The truck was used to haul materials from Lake View's quarry around the cemetery for the construction of buildings and macadam roads and the setting of headstone foundations. By 1922, the cemetery also used
Fordson tractors to dig graves, place monuments, clear snow, and maintain roads. About 1923, Lake View purchased two one-ton
Ford trucks for general-duty use around the cemetery. Cemetery shops manufactured a "tent wagon", a "grave wagon" and both metal- and concrete-lined "dump carts". Originally developed in 1913, the dump carts were used to carry earth from graves. Up to six carts could be attached to a single Ford truck. In late October 1923, the Garfield National Monument Association turned the Garfield Memorial over to Lake View Cemetery. Most of the Monument Association's members had died, and its charter did not permit for a self-perpetuating board. After accepting
title to the memorial and its land, Lake View Cemetery immediately ended the practice of charging a 10 cent ($ in dollars) admission fee to the memorial. Lake View also began cleaning, repairing, and rehabilitating the memorial. Increasingly, Lake View Cemetery turned its attention to its Mayfield Road border and entrance. The city of
Cleveland Heights, incorporated as a hamlet in 1901, included within its boundaries the southern portion of Lake View. Cleveland Heights grew very rapidly. Its population rose from 1,564 at the time of incorporation to 2,576 in 1910, a 64.7 percent increase. By 1920, Cleveland Heights had 15,264 residents, a six-fold increase. Cleveland Heights incorporated as a city in 1921. Lake View Cemetery was the burial ground of choice for the upper-middle class suburb. Although the Mayfield Road gate was locked, the cemetery gave keys to the gate to those Cleveland Heights residents who were lotholders. ==Great Depression and war: 1929 to 1945==