The idea for Box originated as a college business project that Levie was working on in 2004. The project examined
cloud storage options for businesses and after contacting several organizations to ask how they are storing their content and data, Levie came to the conclusion that the market was fragmented. Levie saw an opportunity to build an online file storage business as a way for individuals to access and store documents and files. In 2007, as the consumer cloud storage marketplace was becoming increasingly crowded, Levie and Smith decided to shift Box from a consumer service to one focused on selling to businesses (
cloud storage). Box expanded its operations into Europe in 2012, with the opening of its first office in London, England. As of 2014, Box reported that 40 percent of
Fortune 500 companies are paying Box customers. The company filed for an
initial public offering (IPO) on the
New York Stock Exchange in March 2014. Citing market fluctuations the company delayed its IPO until January 23, 2015.
Speaking and contributed writing Levie has spoken at industry events such as Fortune Brainstorm Tech, Dreamforce, CxOTalk, LeWeb, RSA, MobileBeat, GigaOm Structure, TechCrunch Disrupt and DEMO. He has also written articles on innovation in the technology industry for publications such as The Washington Post, CNN.com, Los Angeles Times, Fortune, Forbes, ZDNet and Fast Company. ==References==