1991–2000: So So Def Recordings After graduating from high school, Lil Jon continued to work as a DJ in popular downtown Atlanta clubs; Released on May 12, 1996, the album was a success, selling over 500,000 units and was certified gold by the
RIAA on September 19, 1996, four months after its initial release. The album, executive produced by Lil Jon, included the hit single "
My Boo" by
Ghost Town DJ's. It was sampled by
Ciara in her 2013 hit single "
Body Party". In 2016, 20 years after its initial release, the song re-entered the
Billboard Hot 100 chart at number 29 due to a viral dance video. Lil Jon completed the series, releasing
So So Def Bass All-Stars Vol. II (1997) and
So So Def Bass All-Stars Vol. III (1998). Apart from his label commitments, Lil Jon was a radio personality and DJ on Atlanta radio station,
V-103, continued to produce music for outside music artists, and was still working as a DJ at popular clubs around the city. In 1996, the group released their debut single, "Who U Wit?". The song is credited as bringing the term "
crunk" into hip-hop currency. In 2000, through the newly created label Black Market, the group released their breakthrough album
We Still Crunk!!, which featured the single "I Like Dem Girlz", which reached number 55 on the
Billboard R&B chart and number 3 on the
Billboard Hot Rap Tracks chart. By 2002, Leach signed Lil Jon & the East Side Boyz to TVT Records with Black Market delivering the albums to the label. The group released the album
Put Yo Hood Up, which combined previously released tracks with new ones. "
Bia' Bia'" (featuring
Ludacris,
Too Short,
Big Kap, and
Chyna Whyte) was the group's first single to be played nationally. In 2002, the group released their sophomore studio album under the label
Kings of Crunk with the song "I Don't Give a Fuck" (featuring
Mystikal and
Krayzie Bone) as the first single. It peaked at number 50 on the
Billboard R&B chart. In 2008, TVT Records, embroiled in legal battles, filed for
Chapter 11 bankruptcy. In 2009, Lil Jon was featured alongside
Sean Paul on
Jay Sean's double platinum single "
Do You Remember" that was featured in the 2010 remake of
The Karate Kid. On February 16, 2010, Lil Jon released a song with Jamie Drastik called "How Many Girls" which is as a track to Drastik's mixtape,
The Magnet. On June 8, 2010, Lil Jon release his first solo album,
Crunk Rock, through
Universal Republic Records. It featured artists such as
LMFAO, Ying Yang Twins,
Pitbull,
3OH!3,
Ice Cube,
Waka Flocka Flame,
Stephen Marley, and
Damian Marley among others. The album peaked at number 8 on the
Billboard Top R&B/Hip-Hop Albums chart and reached number 5 on the
Billboard Top Rap Albums chart. The single, "
Hey" (featuring 3OH!3), was also featured on the soundtrack for
MTV's
Jersey Shore with the entire cast appearing in the music video. The second single, "Outta Your Mind" (featuring LMFAO), was featured in the film
Project X and used by
Alex & Twitch on the
Fox television series,
So You Think You Can Dance, which is considered to be the finest hip-hop routine ever performed on the series. Lil Jon said that "after the crunk era, I was fried from producing so much," eventually rediscovering a passion for performing as a DJ after discovering DJ Spider. This led to him meeting
Steve Aoki, with whom he teamed up alongside
Laidback Luke to record the song "
Turbulence", released on May 14, 2011, Lil Jon also partnered with
Zumba Fitness to create a new nightclub tour titled "Zumba Nightclub Series" and for the Zumba Fitness series, he released a new song called "Work". On July 22, 2014, Lil Jon released the single "
Bend Ova" (featuring
Tyga) on
Epic Records. The song was featured in the two-part series finale of the
NBC television series
Parks and Recreation. "
Take It Off" (featuring
Yandel and
Becky G) was released on July 22, 2016, and the single "Alive" (featuring
Offset and
2 Chainz) was released in 2018 on
Geffen Records. In December 2018, Lil Jon released the
Christmas single "All I Really Want for Christmas" (featuring
Kool-Aid Man) in cooperation with the
Kool-Aid brand of soft drinks. In 2018, Lil Jon appeared in volume two of the
Future-led soundtrack for the film
Superfly. The following year, he appeared in the soundtrack for
Spies in Disguise, curated by
Mark Ronson. Lil Jon made a cameo in Usher's
Super Bowl LVIII halftime show, performing "Turn Down for What" and his portion of "Yeah!". Lil Jon appeared at the
2024 Democratic National Convention and introduced the
Georgia delegation during the ceremonial roll call. He performed "Turn Down for What" and "Get Low", and instead of rapping "To the window ... to the wall!", he rapped "
VP Harris ...
Governor Walz". ==Other ventures==