Magna held invitational screenings of
Oklahoma! over three days at the Rivoli Theatre in New York City starting on October 11, 1955. The official public premiere was on October 13. The film was shown on a two-a-day reserved seat policy with three shows at the weekends and holidays and grossed $573,493 in its first 12 weeks in New York. The film opened on the same
roadshow basis at
Grauman's Egyptian Theatre in Los Angeles on November 18 and then at the
McVicker's Theater in Chicago on December 26. In its initial theatrical release, the Magna Theatre Corporation handled distribution of the roadshow presentations in
70 mm Todd-AO. In 29 American and two Canadian cities it grossed $8,970,087 from 4,672,184 patrons.
RKO Radio Pictures distributed the general release version (in
35 mm anamorphic CinemaScope), which was released after its roadshow run ended. Later, when RKO was experiencing financial turmoil, 20th Century Fox assumed distribution of the general release edition. All rights to the film are owned by the estates of Rodgers and Hammerstein. In 1982, the US and Canadian distribution rights to this film were acquired by
The Samuel Goldwyn Company and re-issued both the 70 mm and 35 mm versions theatrically. The original 70mm version was restored and screened for the first time since its initial engagements. In April 2014, a restored version of the Todd-AO version was screened at the Fifth Annual
TCM Classic Film Festival in Hollywood. The eight-month restoration was developed in conjunction with 20th Century Fox.
First telecast The Cinemascope version of the film was first telecast as a
Thanksgiving Day special by
CBS, on the evening of November 26, 1970. Unlike some later telecasts of the film, this one was presented complete and uncut, except for the Overture, Entr'acte, and Exit Music. As with its 1960s telecasts of
The Wizard of Oz, CBS felt that the film needed a host to introduce it, so they brought in
Sebastian Cabot,
Anissa Jones,
Johnny Whitaker, and
Kathy Garver, all from the long-running CBS sitcom
Family Affair, to serve as hosts. The four of them, rather than appearing as themselves, spoke their lines in character, as if they were still playing their roles from the series. Because the film was shown on a Thursday evening, it occupied the same time slot in which
Family Affair was shown in 1970, which explains the selection of the four actors from the show to host the film. It earned a
Nielsen rating of 27.9 and an audience share of 47%.
DVD For unexplained reasons the original
UK DVD release is a
pan and scan version from a noticeably grainy CinemaScope print, even though the companion DVD of
South Pacific was taken from a pristine Todd-AO master and presented in widescreen. The 50th Anniversary US DVD release of
Oklahoma! by partial rights holder
20th Century Fox is a double-disc release that includes both the CinemaScope and original 70 mm Todd-AO versions in widescreen. The Todd-AO version has an
Overture,
intermission with
Entr'acte, and
Exit Music. The
CinemaScope version is without intermission or any traditional roadshow features.
Shirley Jones does
audio commentary on the
Todd-AO presentation. In 2022, it was announced that the film would stream on the
Criterion Channel starting January 2023. In April 2023, the Disney Plus service removed the film from its services in all countries. As of November 2023, the film was not offered by the Criterion Channel, but the non-roadshow version in CinemaScope was streaming on Prime Video. == Awards and nominations ==