The world's first low-cost airline was
Pacific Southwest Airlines, which started intrastate flights connecting Southern and Northern California on 6 May 1949. PSA's light-hearted atmosphere and efficient operations were a runaway success early on, and inspired a number of low-cost start-ups across the United States, beginning in the mid-1960s.
Herb Kelleher studied the success of PSA, and copied their culture closely when he established Southwest Airlines in 1971. The first airline to offer cheaper transatlantic fares was Icelandic airline
Loftleiðir in 1964, often referred to as "the Hippie Airline". Many young Americans travelled to Europe after graduation, to experience the "old-world culture", and they were more concerned with getting there cheaply than comfortably or even exactly on time. Loftleiðir was not famous for speed or punctuality, but flying with the company became a sort of rite of passage for those young "hippies", one of whom was
Bill Clinton, later US president. on
Fifth Avenue, New York in 1973 The first airline offering no-frills transatlantic service was
Freddie Laker's
Laker Airways, which operated its famous "Skytrain" service between London and New York City during the late 1970s. The service was suspended after Laker's competitors,
British Airways and
Pan Am, were able to price Skytrain out of the market. In the U.S., airline carriers such as
Midway Airlines and
America West Airlines, which commenced operations after 1978, soon realized a
cost of available seat mile (CASM) advantage in relation to the traditional and established,
legacy airlines such as
Trans World Airlines and
American Airlines. Often this CASM advantage has been attributed solely to the lower labor costs of the newly hired and lower pay grade workers of new start-up carriers, such as
ValuJet, Midway Airlines, and their like. However, these lower costs can also be attributed to the less complex aircraft fleets and route networks with which these new carriers began operations, in addition to their reduced labor costs. Taking a page from the mainline, major, or legacy carriers' desire to reduce costs in all ways possible in regards regional route networks by outsourcing regional operations to the lowest expense airline bidder capable of operating regional aircraft, a new generation of low-cost airlines (in name only) soon evolved in the US with varying levels of success. Among these varieties of low-cost and discount operators were noteworthy starts-ups that managed to get off the ground by using the larger aircraft services of established charter airlines. Among this group were the
virtual airlines;
Direct Air,
PeoplExpress,
Western, and those that never began service such as
JetAmerica. In Japan, low-cost airlines made major inroads into the market in 2012 when
Peach,
Jetstar Japan and
AirAsia Japan began operations, each with financial sponsorship by a domestic legacy airline and one or more foreign investors. By mid-2013, these new LCCs were operating at a unit cost of around 8 yen per seat-kilometer, compared to 10–11 yen per seat-kilometer for domestic legacy airlines. However, their unit cost was still much higher than the 3 yen per seat-kilometer for
AirAsia in
Malaysia, due to the higher cost of landing fees and personnel in Japan. In 2010s and 2020s, the low-cost airline sector, once a relatively minor segment of the aviation industry, has expanded significantly and is projected to continue growing. The market is expected to increase from an estimated value of US$221.3 billion to US$430.5 billion by 2033.
Market share By 2017, low-cost carriers had achieved market share of 57.2% in South Asia and 52.6% in Southeast Asia. Market share remained somewhat lower in Europe at 37.9% and North America at 32.7%. For the
European Commission, the LCCs market share (44.8%) exceeded legacy carriers (42.4%) in 2012: between 2002 and 2017, LCC
share of
international seat capacity rose from 23% to 57% in the UK, from 10% to 55% in Italy and from 9% to 56% in Spain but have still room for growth in
domestic seat-capacity In France with 19% and in Germany with 25% in 2017, compared with 66% in the UK, 48% in Spain and 47% in Italy. By early 2019, there were more than 100 LCCs operating 6,000 aircraft, doubled from 2,900 aircraft at the end of 2009, while seat capacity reached nearly 1.7 billion in 2018.LCCs accounted for 33% of intra-regional seat capacity in 2018 with 1.564 billion, up from 25% in 2008 with 753 million, and 13% of seat capacity between regions with 101 million, up from 6% in 2009 with 26 million.In 2018, penetration rate was 41% of seats within Europe, 36% within Latin America, 32% within North America, 29% within Asia Pacific, 17% within the Middle East and 12% within Africa.
Long-haul low-cost Skytrain DC-10, nicknamed Eastern Belle, in London, 1973 A long-haul low-cost operation would be harder to
differentiate from a conventional airline as there are few
cost savings possibilities, while the seat costs would have to be lower than the competition. Long-haul aircraft scheduling is often determined by
time zone constraints, like leaving the
US East Coast in the evening and arriving in
Europe the following morning, and the longer flight times mean there is less scope to increase aircraft
utilization as in short-haul. The
business model is
financially risky, and many companies have entered
bankruptcy, like
Laker Airways.
History is one of the leading long-haul low-cost carriers, operating international medium-to-long-haul flights with
widebody aircraft. They also operate regional services with
Airbus A320 aircraft. In 2004, Irish
Aer Lingus maintained a full service on
transatlantic flights while it lowered its prices to compete with
Ryanair on short haul. Late in 2004,
Oasis Hong Kong Airlines offered London to Hong Kong flights from £199, and Canadian
Zoom Airlines started selling transatlantic flights between the United Kingdom and Canada for £89. In August 2006, Zoom announced a UK subsidiary to offer low-cost long-haul flights to the United States and India, but suspended its operations from 28 August 2008 due to high fuel prices inducing financial problems. In 2005,
Emirates'
Tim Clark viewed long-haul low-cost as inevitable, flights could be operated on 760 seats all-economy
Airbus A380s, or 870 for an hypothetical A380 stretch. Since 2005, Australia's
Jetstar Airways operates international flights, starting with Christchurch, New Zealand. In late 2006, others followed from Sydney, Melbourne and Brisbane, to popular tourist destinations within 10 hours like Honolulu, Japan, Vietnam, Thailand and Malaysia. With new aircraft deliveries, it hopes to fly to the continental US and Europe. In April 2006, the industry magazine
Airline Business analysed the potential for low-cost long-haul service and concluded that a number of Asian carriers, including AirAsia, were closest to making such a model work. On 26 October 2006,
Oasis Hong Kong Airlines started flying from
Hong Kong Airport to
London-Gatwick. The lowest prices for flights between Hong Kong to London could be as low at £75 (approximately US$150) per leg (not including taxes and other charges) for economy class and £470 (approximately US$940) per leg for business class for the same route. From 28 June 2007, a second long-haul route to Vancouver,
British Columbia, was started. The company ceased operations on 9 April 2008, after over a billion
Hong Kong dollars in losses. On 2 November 2007,
AirAsia X, a subsidiary of
AirAsia and
Virgin Group flew its inaugural flight from Kuala Lumpur, Malaysia, to
Gold Coast, Australia. AirAsia X claims that it is the first true low-cost long-haul carrier since the end of
Skytrain. In late 2007,
Cebu Pacific, the Philippines' largest low-cost carrier, announced non-stop flights from the Philippines to the
United States West Coast and other US cities from mid-2009. The airline also intends to launch low-cost service to
Middle East, where around a million Filipinos are based, and in Europe. Flights to
Dubai — its first long-haul destination — started in 2013. As of September 2024, it operates flights to Dubai daily, to Sydney four times a week, and Melbourne thrice weekly. On 11 March 2009, AirAsia X started its first low-cost long-haul service into Europe, to
London Stansted. The daily flights were operated by two leased
Airbus A340-300s. A one-way economy-class ticket often cost £150, and the premium-class one-way often cost £350. On 12 January 2012, AirAsia announced that it would be suspending services to Europe on 1 April 2012. Low-cost European airline,
Norwegian Air Shuttle, started long-haul low-cost operations in May 2013 under their
Norwegian Long Haul arm. Norwegian initially operated flights to Bangkok and New York from Scandinavia using leased Airbus A340 aircraft, switching to new
Boeing 787s in the second half of 2013 after Boeing resumed deliveries following extensive problems and delays. It served direct routes from the United States (
Los Angeles,
Fort Lauderdale,
New York City,
Oakland-San Francisco,
Boston and
Orlando) to
Scandinavia (Oslo, Stockholm, Copenhagen). In January 2021 Norwegian announced the immediate cessation of their long-haul operations, along with a large-scale reduction of its fleet of
Boeing 737 aircraft and operations. In March 2017,
International Airlines Group established
Level, a long-haul low-cost
virtual airline based in
Barcelona Airport and serving destinations in North and South America. Long-haul low-cost carriers are emerging on the
transatlantic flights market with 545,000 seats offered over 60 city pairs in September 2017 (a 66% growth over one year), compared to 652,000 seats over 96 pairs for
Leisure airlines and 8,798,000 seats over 357 pairs for
mainline carriers. Former American Airlines CEO
Bob Crandall thinks the legacy carriers will force Long-haul LCCS to lose too much money and will continue to dominate. While Asian carriers like AirAsia X,
Scoot, Cebu Pacific and Jetstar Airways are successful, the October 2018 demise of
Primera Air and its $99 transatlantic flights illustrates the difficulties of the model, as the US
World Airways will be relaunched in 2019.
Norse Atlantic Airways was founded in 2021 and commenced operations in 2022, operating transatlantic flights as well as flights to Thailand beginning in 2023. In June 2024,
HiSky started long haul operations between
Bucharest-Otopeni to
New York JFK.
Low-cost business-only carriers A trend from the mid-2000s was the formation of new low-cost carriers exclusively targeting the long-haul business market. Aircraft are generally configured for a single class of service, initially on transatlantic routings. Similarly, Midwest Express (later
Midwest Airlines) which operated from 1984 until it was absorbed into
Frontier Airlines in 2010, and
Legend Airlines which ceased operations in late 2000 were also founded on this operating model. Probably best described as "fewer frills" rather than "no frills", the initial entrants in this market utilized second-hand, mid-sized, twin jets, such as
Boeing 757 and
Boeing 767, in an attempt to service the lucrative London-US Eastern Seaboard market: •
La Compagnie •
Eos Airlines, which ceased operating on 27 April 2008 •
MAXjet, which ceased its scheduled business flights in December 2007 and was unable to transition to charter as planned. •
Silverjet, which ceased operations on 30 May 2008. ==Criticism==