Pre-2007: relationship with the Braves Atlanta Braves baseball games had been a local staple on Atlanta
independent station WTBS (channel 17, now
WPCH-TV; which, like TBS, was owned by
Ted Turner's
Turner Broadcasting System) since Turner acquired the team's broadcast rights in 1973, and subsequently gained national prominence when the station was uplinked to
satellite in December 1976, becoming one of America's first
superstations. Along with
Chicago-based
WGN-TV and
New York-based
WWOR-TV, WTBS was one of the few television stations that broadcast local sporting events to a national audience, with some even giving the Braves the title "
America's Team".
1983 marked the last time that local telecasts of League Championship Series games were allowed. In 1982, Major League Baseball recognized a problem with this due to the emergence of
cable superstations such as
WTBS in
Atlanta and
WGN-TV in
Chicago. When
TBS tried to petition for the right to do a "local"
Braves broadcast of the
1982 NLCS, Major League Baseball got a
Philadelphia federal court to ban them on the grounds that as a cable superstation, TBS's telecast would compete with the national broadcast on
ABC. On July 11, 1988, the day before the
Major League Baseball All-Star Game from
Cincinnati, TBS televised the annual All-Star Gala from the
Cincinnati Zoo.
Larry King hosted the broadcast with
Craig Sager and
Pete Van Wieren handling interviews. The broadcast's big draw would have been the
Home Run Derby, which TBS intended on taping during the afternoon, and later airing it in
prime time during the Gala coverage. The Gala coverage also had some pre-taped features such as highlights from previous All-Star Games, a segment on
Cincinnati's baseball history, a video recap of the
1988 season's first half and, a slow-motion highlight montage set to "This Is the Time" by
Styx frontman
Dennis DeYoung. However, the derby and a skills competition were canceled due to rain. As a result, TBS scrambled to try to fill nearly an hour of now-open airtime. For example, the
Gatlin Brothers, the event's musical guests, who had already played a full concert, were asked to come back out and play some more. Sister network
TNT was actually in the running to gain the cable portion of the baseball television rights beginning in 1990. However,
ESPN won the final bid with the league. When Major League Baseball was realigned into three divisions each within the
American and
National Leagues in 1994, TBS offered Major League Baseball US$40-$45 million a year for rights to another round of postseason games (presumably, matches from the newly created
Division Series). Instead, Major League Baseball along with
ABC and
NBC formed a revenue sharing
joint venture called
The Baseball Network (which was dissolved after the 1995 season). Meanwhile,
CBS was offering $130 million a year to renew its previous contract (a four-year agreement that began in 1990 and ran until 1993) before being shut out, as well. During NBC's coverage of the
2000 Division Series between the
New York Yankees and
Oakland Athletics, regular play-by-play announcer
Bob Costas decided to take a breather after anchoring NBC's prime time coverage of the
Summer Olympic Games from
Sydney. In Costas' place was
Atlanta Braves announcer
Skip Caray, who teamed with
Joe Morgan before Costas' return for the
ALCS. It was not just Costas but all of NBC's production crews who were down in Sydney. The Olympics ended just two days before the MLB playoffs started that year, so the
TBS crew worked the Division Series games for NBC. In
2003, the Braves telecasts on TBS underwent significant changes for the first time in many years, reflecting an increase in TBS's rights fee payments to Major League Baseball. In turn, national sponsors could fulfill their advertising commitments by purchasing ads on TBS, in addition to
ESPN or
Fox. In the process,
Don Sutton and
Joe Simpson assumed duties as lead commentators, while longtime play-by-play announcers
Skip Caray and Pete Van Wieren had their participation on the broadcasts reduced. This was done in an attempt to combat criticism of Caray's on-air "home team" bias and to market its baseball coverage to fans of MLB teams other than the Braves. Meanwhile, the brand
Braves Baseball on TBS was replaced by
MLB on TBS. The move was strongly criticized by Braves fans, Atlanta area media outlets and Braves manager
Bobby Cox. Over 90% of Braves fans who voted in an online poll conducted by the
Atlanta Journal-Constitution preferred Caray and Van Wieren to the more neutral broadcasts. The move backfired, and ratings for the TBS broadcasts declined sharply. After that year's
All-Star break, TBS brought back Caray and Van Wieren to work with the two analysts, while broadcasts reverted to the
Braves Baseball on TBS brand the following year.
2007–2021: National postseason and Sunday afternoon games On October 17, 2006, TBS signed an agreement with Major League Baseball which earned TBS exclusive rights to all
Division Series playoff games, one of the
League Championship Series, as well as rights to the
All-Star Selection Show held in late June or early July, from 2007 to 2013. A national
Sunday afternoon baseball package was also planned starting with the
2008 season. As a part of the deal, the Turner Broadcasting System management decided to limit Braves games to local telecasts within the Atlanta market. On October 1, 2007, the Turner Broadcasting System severed the ties between WTBS and the TBS cable channel, converting the Atlanta station into an in-market
independent station that assumed the call letters
WPCH-TV, branding on-air as "Peachtree TV". Along with this,
Comcast and other cable providers within the Atlanta market began carrying the national TBS feed for the first time. WPCH-TV continued to air Braves games, but they were only broadcast within the team's designated market area and throughout Canada; in the latter case, the
Canadian Radio-television and Telecommunications Commission never allowed the TBS cable feed to be eligible for carriage on Canadian cable and satellite providers as a superstation, only giving permission for the Atlanta area signal (whose programming largely overlapped with the national version of the channel outside of
public affairs and
E/I-compliant programming seen only on WTBS). WPCH would lose television rights to the Braves after 40 years in
2013, when
Fox Sports South – which took over production responsibilities for the games from Turner Sports after the
Meredith Corporation, owner of Atlanta's
CBS affiliate
WGCL-TV (channel 46), assumed WPCH's operations through a
local marketing agreement formed in 2011 – acquired the regional television rights to the station's 45-game package beginning with the
2014 season. All games included a
Spanish language play-by-play feed that was transmitted via the
SAP audio channel. For the
2012 and
2013 seasons, TBS was awarded the rights to televise both Wild Card Playoff games that occur the day before the Division Series games. In exchange,
MLB Network was awarded the rights to televise two Division Series games, rights that previously belonged to TBS. TBS retained the right to air any tie-breaker games to determine the team that moves onto a Wild Card Playoff game which are considered part of the regular season; this occurred in
2013 with a match-up between the
Tampa Bay Rays and
Texas Rangers.
2015 contract renewal In
2011,
CBS—a
former MLB broadcaster from
1990 to
1993—aired two Turner-produced MLB studio specials: the
MLB Midseason Report on July 2, 2011, and the postseason preview special
MLB 2011: Down the Stretch on September 24. Both specials were aired under the
CBS Sports Spectacular branding, and featured the TBS studio panel. In August 2012,
The New York Times reported that Turner and
CBS Sports were exploring a partnership to bid on the next round of MLB media rights beginning in 2015, similarly to their joint coverage of the
NCAA men's basketball tournament that began
the previous year. However, it was suggested that CBS would "most likely" be interested in the All-Star Game and World Series only, echoing the league's previous agreement with
NBC from
1996 to
2000. On October 2, 2012, Turner Sports renewed its contract with Major League Baseball through the
2021 season. TBS would retain a non-exclusive late-season package of 13 regular season games on Sunday afternoons, down from 26 under the previous contract, and now co-existing with local broadcasts. Postseason coverage would now be split between TBS, Fox, and
MLB Network, with TBS carrying most of the Division Series and Championship Series games for one of the leagues per-season (the American League in even numbered years and the National League in odd numbered years). The opposite league's games, as well as the World Series, would be carried by Fox networks. MLB Network would carry selected games in both the ALDS and NLDS, while rights to the wild card games began to be split between TBS and ESPN, the extra tiebreaker games that previously aired on TBS also moved to ESPN. The contract was valued at $2.8 billion over eight seasons.
2022–present: National postseason and Tuesday night games On September 24, 2020, it was announced that Turner Sports had renewed its rights through 2028 (aligned with the conclusion of Fox's most recent extension). A major change in the contract is the replacement of TBS's late-season Sunday games with a new primetime game on most Tuesday nights beginning in the
2022 season (each season there were 26 games, up from the previous contract of 13). Most of the existing postseason broadcasting arrangements remain in place, however it lost its wild card game to ESPN (due to its renewal and expansion of the wild card series round), with TBS holding rights to two Division Series and the Championship Series for one league annually, and games no longer siphoned to MLB Network (the channel will instead hold the Spanish-language rights to all games aired in English by Turner). Turner Sports is also receiving additional digital rights for
Bleacher Report and "additional
WarnerMedia platforms". The value of the contract was reported to have increased to $535 million per-season. During the final month of the
2024 Major League Baseball season, TBS' sister network
TruTV will air
MLB Race to the Pennant on Tuesday nights. The show will feature a whip-around format hosted by
Alanna Rizzo and
Yonder Alonso.
MLB Tuesday will also air doubleheaders the final three weeks of the season. One of the doubleheaders will feature one game instead on TruTV, marking the first time the network has aired a regular season MLB game in full. ==Viewers and ratings==