Fashion Fashion makeup is used in magazine photography as well as on the fashion runway.
Avant-garde makeup is also an applicable technique used for projects that require experimental themes. Fashion makeup is also commonly used in
television and
film ranging for the natural
prime look to more sophisticated applications such as
color balance.
Theatrical makeup Stage makeup is used as a method in conjunction with stage lighting to highlight the actors' faces in order to make expressions visible to the audience from moderate distances. This often includes defining the eyes and lips as well as the highlights and lowlights of the facial bones.
Special make-up effects (FX makeup) The use of special effects techniques enhancing physical features to exhibit as well as fantasy makeup. The use of prosthetics and plaster casting are also required for projects that entails non-human appearances. Accents such as
theatrical blood and ooze are also techniques applicable to this type of makeup.
Airbrushing to a models face with an airbrush. An
airbrush is a small air-operated device that sprays water-based makeup by a process of nebulization. Airbrushed makeup was used in
Hollywood movies at least as early as the 1930s.
Monte Westmore is sometimes credited with developing the technique for
Gone With the Wind, but his brother
Wally was using it at least five years earlier in
Pre-Code films such as
Murder at the Vanities. It has recently been re-popularized by the advent of
HDTV and digital photography, where the camera focuses on higher depths of detail. Liquid foundations that are high in coverage but thin in consistency are applied with the airbrush for full coverage without a heavy build-up of product.
High definition This is an art which involves the use of light reflectors and ingredients such as minerals to give the skin a flawless finish. This was developed due to the further development of
high definition mediums and the cost implications of airbrush makeup. ==In Bollywood==