Pat McGrath and Charlotte Tilbury In 2010, while on a lunch break, Sir John ran into his old friend Yadim Carranza—a make-up artist that he knew from his time at
MAC and a lead assistant of British make-up artist
Pat McGrath. This encounter led to an opportunity to work as a
make-up artist under the wing of
Pat McGrath—first in
Bryant Park, New York City, and, shortly thereafter, during
Milan Fashion Week. In
Milan, Sir John served as a make-up artist at his first show ever, the
Dolce & Gabbana fashion show. He also worked
Prada's fashion show and, at
Bulgari Hotel Milano, with his first celebrity client,
Naomi Campbell. In 2012, Sir John signed an agreement with Beyoncé to become her make-up artist. Her make-up was lauded as an "insanely gorgeous coppery dream of a makeup look" by
Cosmopolitan, "#flawless" by
Glamour, and one of the "most memorable Super Bowl beauty moments" by
Allure. During the Super Bowl 50 Halftime Show, Beyoncé announced her seventh concert tour, in support of her sixth studio album
Lemonade, The Formation World Tour. The Formation World Tour and Lemonade Sir John conceived and fine tuned her look for 49 sold-out shows, spanning 16 countries. The palette for
The Formation World Tour consisted of warmer tones—bronze and terracotta shades. In alignment with Beyonce's 2016
Elle US,
UK, and
France magazine covers, Sir John focused on skin glow and naturalness. According to Sir John, he wanted Beyoncé to " look like a college girl on campus", a look that was inspired by the 1988 film
School Daze.
60th Annual Grammy Awards That same year he partnered with Beyoncé to help create three looks for the pre-Grammy Roc Nation Brunch, 2018 Clive Davis Recording Academy Gala, and the
60th Annual Grammy Awards.
American Beauty Star Sir John became an
executive producer (alongside
Adriana Lima, Norton Herrick, and Ross Elliot) and in-show mentor for an American competition reality television series on
Lifetime,
American Beauty Star. The series ran for two seasons—Sir John was a mentor during both seasons—and featured
Adriana Lima,
Ashley Graham,
Christie Brinkley,
Russell James, and
Yu Tsai.
Executive leadership In 2015, Sir John was named a creative director for
L’Oréal Paris USA, making him the brand's first Black creative director in the United States. In 2022, he was tapped as
Chief creative officer of CTZN Cosmetics. == Make-up work ==